This article was downloaded by: [University of Hong Kong] On: 7 July 2010 Access details: Access Details: [subscription number 905437243] Publisher Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 3741 Mortimer Street, London W1T 3JH, UK Journal of Contemporary China Publication details, including instructions for authors and subscription information: http://www.informaworld.com/smpp/title~content=t713429222 The China
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activities in building brand equity. The findings of this thesis indicate that the selection of brand elements and advertising play a key role in building brand equity via three mediators: name awareness, brand perceptions and brand associations. In case of online activities, beside these three mediators, loyalty is the fourth mediator.
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MASARYK UNIVERSITY Faculty of Social Science Department of Psychology M. A. Petra Vondráčková ADDICTIVE BEHAVIOUR ON THE INTERNET Thesis Supervisor: Assoc. Prof. David Šmahel, M.Sc. et Ph.D. Brno 2012 I declare that I have written this thesis independently and all cited resources have been listed in the references. Praha 20 November, 2012 Petra Vondráčková Acknowledgements I would like to thank my supervisor David Šmahel for his invaluable help and guidance, and also
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Beyond Selfishness A syndrome of selfishness, built on a series of half-truths, has taken hold of our corporations and our societies, as well as our minds. This calculus of glorified self-interest and the fabrications upon which it is based must be challenged. Henry Mintzberg, Robert Simons and Kunal Basu O n Wall Street, where shareholder "value" is vigorously pursued through ever leaner and meaner organizations, business as usual changed ahruptly on September 11, 2001. Within hours after
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Chapter 1: The business systems of Asia Variety in the regional and general features Civilizational traditions • Confucianism • Taoism • Buddhism • Islam • Catholicism Historical external influences • Colonies • India establishing trading connections, mostly in South East Asia • Chinese who left China and settled as business people in the countries around the rim of the South China sea Periods: 1. 1945-1975 After the retreat of colonial powers, countries needed to reestablish their
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BRANDING VERSUS A CHANGING CONSUMER CULTURE By Polly Stone Submitted in partial fulfillment for the degree BA Advertising London College of Communication University of the Arts London Dissertation Tutor Dr. Adrian Sledmere April 2014 ACKNOWLEDGEMENTS As this work represents the culmination of my education so far and three years of personal development and growth in ways I could have never foreseen, I would like to firstly thank my incredible family for their unwavering love
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Visual Merchandising The Last Weapon of the Brick and Mortal Fast Fashion Retail Visual Merchandising The Last Weapon of the Brick and Mortal Fast Fashion Retail David Game College HND Business Management Simeon Alvas D0913058 David Game College HND Business Management Simeon Alvas D0913058 Abstract Consumer behaviour models are designed to explain how individuals make decisions to spend their available resources. It includes what they buy, how they buy it, why and when they buy it
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MASARYK UNIVERSITY Faculty of Social Science Department of Psychology M. A. Petra Vondráčková ADDICTIVE BEHAVIOUR ON THE INTERNET Thesis Supervisor: Assoc. Prof. David Šmahel, M.Sc. et Ph.D. Brno 2012 I declare that I have written this thesis independently and all cited resources have been listed in the references. Praha 20 November, 2012 Petra Vondráčková Acknowledgements I would like to thank my supervisor David Šmahel for his invaluable help and guidance, and also
Words: 31833 - Pages: 128
1 CHAPTER I CHAPTER II CHAPTER III CHAPTER IV CHAPTER V CHAPTER VI CHAPTER VII CHAPTER VIII CHAPTER IX CHAPTER X CHAPTER XI CHAPTER XII CHAPTER XIII CHAPTER XIV CHAPTER XV CHAPTER XVI Chapter XVIII CHAPTER XVII CHAPTER XVIII CHAPTER XIX CHAPTER XX CHAPTER XXI CHAPTER XXII CHAPTER XXIII CHAPTER XXIV CHAPTER XXV CHAPTER XXVI CHAPTER XXVII CHAPTER XXVIII CHAPTER XXIX CHAPTER XXX CHAPTER XXXI The Art of Public Speaking BY 2 The Art of Public Speaking BY J. BERG ESENWEIN AUTHOR OF "HOW
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C hapter Two: The Basics of Logical Reasoning The Logical Reasoning Section The focus of this book is on the Logical Reasoning section of the LSAT, and each Logical Reasoning section contains a total of 24 to 26 questions. Since you have thirty-five minutes to complete the section, you have an average of approximately one minute and twenty-five seconds to complete each question. Of course, the amount of time you spend on each question will vary with the difficulty of each question and the total
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