1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE
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Marketing DeMystified A Self-Teaching Guide Donna Anselmo New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission
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Public Relations Cases This collection of contemporary international public relations case studies is an invaluable resource for teachers, researchers and students working in public relations, corporate communications and public affairs, as well as offering practitioners an indepth understanding of the effective use of public relations in a range of organizational contexts. Including cases from the UK, Norway, Sweden, Spain, South Africa, Canada and the USA, with a focus on such global corporations
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Act, 1961 5. 6. 7. 8. 9. Checklist of labour law compliance Unfair labour practice Labour laws in the unorganized sector Women labour and the Law Industrial relations 10. Special points to be noted while drafting Employment Agreement 11. Important case laws under various labour legislations 12. Important organizations 13. Authorities under the labour law in India 14. Labour legislations across the world 15. Bibliography 16. Annexure a) Agreements between employee and employer 192 196 b) Agreement
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Unleashing the Ideavirus 1 www.ideavirus.com Unleashing the Ideavirus By Seth Godin Foreword by Malcolm Gladwell ©2000 by Do You Zoom, Inc. You have permission to post this, email this, print this and pass it along for free to anyone you like, as long as you make no changes or edits to its contents or digital format. In fact, I’d love it if you’d make lots and lots of copies. The right to bind this and sell it as a book, however, is strictly reserved. While we’re at it, I’d like to keep
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Moshin Hamid The Reluctant Fundamentalist PENGUIN BOOKS THE RELUCTANT FUNDAMENTALIST ëA fantastic piece of work, superbly considered and controlled, with a lovely stillness and wisdom at its heartí The Times ëMasterful, a multilayered and thoroughly gripping bookí Metro ëAn elegant, artful, haunting novella ñ a deceptively simple narrative that is in fact deeply ambiguousí Observer ëTerrificí New Statesman ëChangezís voice is extraordinary. Cultivated, restrained, yet also barbed and passionateÖ
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gold, etc., in which other metals such as copper are mixed. Carat is a measure of purity in which 24 parts equate (virtually) to 100% gold. 18-carat is therefore 75% gold. Less than 10-carat gold is generally not sold as gold. The carat measure of diamonds is different, for which carat is a measure of weight (1 carat = 200mg). 24-hour Society - Refers to a way of life available to many in the
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LONGMAN LITERATURE Equus Peter Shaffer Editor: Adrian Burke scanned by naruchan proofread by tigger 2 LONGMAN 3 Contents The writer on writing Introduction Structure and form The role of psychiatry Characterisation Passion and religion Critical reaction to the play The writing of Equus Reading log Author's note on the book Author's notes on the play Equus Glossary: reading the text Study programme The play's structure Staging the play Character and relationships The writer's intentions Themes
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Marketing Management, Millenium Edition Philip Kotler Custom Edition for University of Phoenix Excerpts taken from: A Framework for Marketing Management, by Philip Kotler Copyright © 2001by Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Marketing Management Millenium Edition, Tenth Edition, by Philip Kotler Copyright © 2000 by Prentice-Hall, Inc. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission
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1 GCSE HISTORY GERMANY 1918-1939 REVISION This awesome booklet has been designed to help you get exam-ready. It contains the ‘essential’, need-to-know points for the Germany unit, plus useful revision boosters and guidance on answering exam questions. Remember, getting your exam technique sorted is a must if you’re going to succeed in the exam - it’s just as important as knowing your stuff! CONTENTS....There are 4 sections to this booklet. 3 Hitler overcomes his opposition 1 The rise
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