Illusion 2 High-Tech Marketing Enlightenment PART II Crossing the Chasm 3 The D-Day Analogy v vi Contents 4 5 6 7 Target the Point of Attack Assemble the Invasion Force Define the Battle Launch the Invasion CONCLUSION Getting Beyond the Chasm About the Author Credits About the Publisher Front Cover Preface to the Revised Edition “Obiwan Kenobi,” says Sir Alec Guinness in the original Star Wars movie— “Now there’s a name I haven’t heard for a long, long time.” The same might
Words: 77194 - Pages: 309
military references – chief executive ‘‘officers’’ in ‘‘headquarters’’, ‘‘troops’’ on the ‘‘front lines.’’ Described this way, strategy is about confronting an opponent and fighting over a given piece of land that is both limited and constant. Traditionally, strategy focused on beating the competition, and strategic plans are still couched in warlike terminology. They exhort companies to seize competitive advantage, battle for market share, and fight over price. Competition is a bloody battlefield. C The
Words: 3892 - Pages: 16
looked up. He never hesitated. He never seemed to search for a word. Geoffrey Perr et, Biographer: By the time he'd finished, he was surrounded by pieces of, of paper that he'd covered with his, his very even hand writing. In effect, he had fought the battle already in his o wn mind. Narrator: Before the war, Grant had been a nobody, a failure as a farmer and a businessman. As Commanding General, he was called an incompetent, a butcher. But he would win every campaign he ever fought. His plain, Midwestern
Words: 26235 - Pages: 105
concern that even world’s finest militaries have problems against any kind of insurgent movement. Historical Background. The history of the use of airpower against irregulars’ dates back to 9 March 1916, Francisco "Pancho" Villa raided Columbus, New Mexico, and killed 17 Americans. The government of United States ordered General John "Black Jack" Pershing to organise a force of 15,000 troops to pursue Villa into Mexico and "take him dead or alive." Six days
Words: 9536 - Pages: 39
Stalin and Mao Every country has experienced and needed one or two remarkable leaders at one point or another. Some countries are very lucky to have a great leader at an important time and make full use of the leaders; however, other countries are unfortunate to have the good leader become weak and powerless. Mao Zedong and Joseph Stalin are two of the greatest leader of China and Soviet Union all over the world. A great leader can influence a country for a long period of time and the impact can
Words: 2423 - Pages: 10
was a lot about electronics. I so clearly remember him telling me that engineering was the highest level of importance you could reach in the world, that someone who could make electrical devices that do something good for people takes society to a new level.2 The dream of building a personal computer was sparked for Wozniak when his father showed him an article about the original ENIAC computer. The article speculated about computer technology reaching “a point where anyone could buy a computer and
Words: 4077 - Pages: 17
Steve Jobs Way 12. PORTER’S Five Forces 13. Microsoft, Apple & Google 14. Fundamental Analysis 15. Financial History 16. Graph Analysis 17. Case Study: Apple’s lawsuit on Samsung, what happened? 18. The components of the lawsuit 19. Bibliography Apple Computer, Inc. The idea fell from a tree, literally. Steve Jobs had returned from visiting a commune like place in Oregon located in an apple or hard. Apple co-founder and jobs
Words: 24374 - Pages: 98
which may apply to any situation of management and not limited to any specific organization. 2.1 Review of the changes in each of the case study organizations: 2.1.1 Royal Philips Electronics Company: 1 Gerard Kleisterlee's turnaround program for Royal Philips Electronics is a high-stakes bet on a simple, catalytic idea: strategic conversations which he started with; When Kleisterlee took the reins, he found a company that was rigidly divided into six business divisions
Words: 2571 - Pages: 11
these books and articles free. Please click on the links below to select our other books and articles. (space) The Book of Exodus begins more than four hundred years after Joseph, his brothers, and the Pharaoh he once served have all died. The new leadership in Egypt—feeling threatened by Jacob’s descendants, who have increased greatly in size—embarks on a campaign to subdue the Israelites, forcing them into slavery and eventually decreeing that all Hebrew boys must be killed at birth in the
Words: 8916 - Pages: 36
The Russian Revolution as important a revolution of the 20th century as were the American and French Revolutions. Like most revolutions, the Russian Revolution was against economic oppression. Russia came into the 20th century as an extremely oppressed country that was ruled by the Czars. Through acts of “terrorism” and rebellion a small group of revolutionaries overthrew the Czars, which resulted in a state of anarchy and turmoil. The Bolshevik Party of Lenin masterminded the Bolshevik take-over
Words: 3069 - Pages: 13
