player in the airline industry, It is a low cost airline based in Kuala Lumpur, Malaysia who operates scheduled domestic and international flights. The company is Asia’s largest low fare, no frills airlines, a pioneered low cost travelling in Asia. Also the first airline in the region to implement fully ticketless travel and unassigned seats. Their main base is in the Low cost Carrier Terminal(LCCT) at Kuala Lumpur International Airport (KLIA). They also have associates with the airlines Thai Air Asia
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3 * Company Introduction Situational Analysis 4-15 * External * PEST Analysis * Porter’s 5 Forces * Bargaining Power of Suppliers * Bargaining Power of Buyers * Threat of New Entrants * Threat of Substitutes * Competitive Rivalry between Existing Players * Competitor Landscape * Alaska Airlines * Southwest Airlines * United Airlines * Air Canada * Key Success
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Business Proposal Professional Development II Prepared by: Casey Foo Don Lin Karen Lim Kim Hong Lawrence Lim 1 Executive Summary The airline industry is not young, and if it is not because of budget airlines who revolutionized how the industry works in terms of pricing strategies and marketing, it is honestly quite boring to fly! Since the September 11 attacks, airports around the world, including Australia has stepped up security measures extensively, which adds to the ʻhecticʼ experience
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Airline Brand Loyalty: A case study involving the three airlines, - SAS, Norwegian and Widerøe A thesis submitted in partial fulfilment of the requirements for the Degree of Master of Tourist Studies at UiT The Arctic University of Norway by Basant Raj Shrestha Course code: RMG40 Candidate no. 3 Student no. 420456 October 2014 1 ACKNOWLEDGEMENTS There are several people, without whom this Master thesis would never have been started, let alone finished and who deserve to
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its inception, the aviation industry has undergone significant transformations as a result of technological developments, economic pressures, and other factors. Most recently, economic recession and recurrent high fuel costs have challenged U.S. airlines, which have taken a number of actions to lower costs and increase revenue—including capacity reductions, fare increases, baggage fees, and mergers. Beginning in 2002, the Office of Inspector General has issued periodic reports regarding the performance
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Delta Airlines Board of Directors Presentation October 18, 2013 Consultants: General Overview of Delta Airlines Strategy COMPANY’S SANDBOX High rivalry makes industry unattractive Profitability increasing, but still below cost of capital Consolidation trend has reduced rivals helping profits DELTA’S CURRENT STRATEGY Trainer refinery acquisition: using vertical integration to address Delta’s largest expense Metrics of improving flight completions, on-time arrival rate and decreasing mishandled
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Consulting project in Strategy and Organization 2014 Autumn 2014 Authors Carolyne Kako Alexander Kanani Roland Kassemeier Petteri Kivelä Lennart Kuhrt Francesco Licitra Supervisor: Björn Trägårdh 2 Table of Contents 1. Introduction ........................................................................................................................................ 3 2. Conceptual overview ..................................................................................
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Chapter 2 The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis KNOWLEDGE OBJECTIVES 1. Explain the importance of analyzing and understanding the firm’s external environment. 2. Define and describe the general environment and the industry environment. 3. Discuss the four activities of the external environmental analysis process. 4. Name and describe the general environment’s six segments. 5. Identify the five competitive
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STRATEGY MBL 915P Southwest Airlines in 2008: Culture, Values and Operating Practices Repeater Assignment 2 By : Refiloe Mokebe (72542683) 9/6/2011 Table of Contents Introduction 3 Question 1 – What is impressive about South West? 3 Question 2 – Benchmarking against the best practices 4 Question 3 – Key drivers for low cost / no frills strategy 6 Question 4 - What are the key elements of Southwest’s culture? 9 Question 5 - What grade would you give Southwest management
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Strategic Management January 9, 2012 Discus the trends in the U.S. airline industry and how these trends might impact a company’s strategy. Change is the only thing that is constant. The airline industry has been through many changes in the past ten years. The September 11 event of 2001 sparked many changes. Security has been strictly enforced and fuel prices are at an all-time high. Many air-line companies have implemented baggage fees to help recover from the rising fuel prices and
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