Understanding Business Research Terms and Concepts: Part 2 Statistical procedures can be divided into two major categories: descriptive statistics and inferential statistics. When it comes to statistical analysis, there are two classifications: descriptive statistics and inferential statistics. In a nutshell, descriptive statistics intend to describe a big hunk of data with summary charts and tables, but do not attempt to draw conclusions about the population from which the sample was taken. Descriptive
Words: 749 - Pages: 3
in the easiest way. Google makes money mostly by the advertising. According to the data of 2012, revenue of the company is $49,96 billion (“Annual Financials for Google Inc.,” n.d.). In the first quarter of 2013, they made $14 billion, which shows an increase of 31% when it is compared to the first quarter of 2012 (“Google Inc. Announces first quarter 2013 results,” 2013). INDUSTRY STRUCTURE AND GLOBAL MARKETS Google is competing in the Internet industry, which has a structure of oligopoly.
Words: 3615 - Pages: 15
Apple public relation plan Message Statement Apple public relations plan Chuey, Jaime, Char, Ellen Executive Summary This public relation plan is to inform and influence the public about the new iPhone 6 with using the features of the new phone as a starting point. The primary customers are known as the current and loyal customers. Apple’s employees and management are the face of the company to the public so the training will be key to keeping the key keeping the plan moving ahead. The main objective
Words: 4124 - Pages: 17
Project iphone 5 Apple's Mission Statement Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strives for continuous improvement in our environmental
Words: 2385 - Pages: 10
Logitech is it imperative to conduct a brief external analysis, beginning with the general environment. The general environment focuses on demographic, economic, political/ legal, socio- cultural, technological, geographic, and physical environmental trends. These trends help analyze what the next strategic moves should be. In Logitech’s case it is crucial for them to analyze all seven trends but focus on the technological trends. Next, an industry analysis needs to be done in order to gain an idea of what
Words: 846 - Pages: 4
UNIVERSITY OF AGDER | Term Paper - Apple | ORG 409-1, INTERNATIONAL MANAGEMENT | Ole Erik H. Larsen 25.09.2015 | Innhold 1 INTRODUCTION 1 2 COMPETITIVE ADVANTAGE 2 3 PORTER´S STRATEGIC GROUPS 3 4 SWOT - ANALYSIS 5 5 CONCLUSION/REVIEWS 6 5.1 Future research 7 6 SOURCES 8 6.1 Guidebook 8 6.2 Internet 8 6.3 Pictures: 8 1 INTRODUCTION Apple is an American multinational technology company that constantly designs, develop and sells consumer electronics
Words: 2556 - Pages: 11
GBA507 | Apple Case Study | | | | Laura GriffinJanuary 2, 2013Professor Gregory Fallon | | Apple Computer was founded in 1976 by masterminds Steven Wozniak and Steven Jobs. Together they created and introduced the first mass produced personal computer and eventually went on to produce breakthrough after breakthrough in the technology and music world. Steve Jobs had a short stint away from the company however, returned many years later to bring Apple Inc. into the
Words: 3175 - Pages: 13
Case Analysis- IPhone Becomes ITrack Weiwen Yang MBA 520: Managing with Technology Instructor: John Stager City University of Seattle Apr 28th , 2015 Introduction Where there is a will there is a way that with the development of science and technology in the 21st century, there are many unbelievable achievements and inventions. Smart-phone is one of the most useful and significant inventions which gains its popularity for people to use. People not only use smart-phone
Words: 2213 - Pages: 9
role is to educate the client about the risks and rewards of investing in publicly owned companies. Apple, Inc. Apple Inc. (Apple) is a publicly traded company that is responsible for designing, manufacturing and marketing several mobile communication and media devices. These devices include personal computers, portable music players, and related software. Products and services provided by Apple include the iPhone, iPad, Mac
Words: 2541 - Pages: 11
were in implementing the change. The company chosen here was Apple, who in the 1980’s and early 1990’s experienced drift after the termination of Steve Jobs as CEO of the company. Contents Introduction Main Body (research) Appendix References An Investigation into the Strategic Drift at Apple and how strategic change was applied Apple In 1976 high school friends Steve Jobs and Steve Wozniak and Ron Wayne founded Apple Computers, the AppleI is created and 50 orders are placed for
Words: 2531 - Pages: 11
