Russian Standard Vodka: Strategies for Global Branding and Expansion into the US Market An Individual Case Study Prepared by Yanan MIAO under the Supervision of Pro. Hans MUHLBACHER for International Marketing Course T1-2011-2012 Background Russian Standard vodka, known as Russia’s number one premium vodka brand, was founded by Roustam Tariko and initially launched in 1998. Four years later the sales of this authentic Russian premium vodka surpassed all imported premium vodkas, achieving the
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Task: This is a group case assignment. Turn in one paper for your team. The purpose of this case is to apply the concepts of market segmentation. In the case, The Fashion Channel (TFC) needs to strengthen its competitive position. It is planning to spend more than $60 million in all national and affiliate advertising, promotion, and public relations in 2007. It is exploring using a new segmentation and positioning strategy to implement these new promotions. Start with the Critical Thinking wheel
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Five Forces Analysis……………………………………………………………….……..……11 Product……………………………………………………………………..…………………………13 Swot Analysis…………………………………………………………………………………………………….14 Appendices……………………………………………………………………………………………………….17 References………………………………………………………………………………………………………..18 REASON FOR SELECTION Zara is the subsidiary of Spanish retailer Inditex. The reason for selecting Zara is that it is one of the world's largest fashion retailers and is one of the fastest growing companies in the fashion industry.
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Gucci Group N.V. Case Brief Group: Synergy BI4242 Global Strategic Management Section 404 Submitted to A. Pattana Boonchoo November 25, 2005 Mission: The mission of the company is to be a successfully managed multi-brand group in the fashion industry, producing luxury products that will be enjoyed by affluent, style-conscious consumers. Internal analysis: Performances: After the new CEO get on the stage, the company starts increase its revenue. Now the company use acquisition
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competitive landscape – The Gap, H&M, Fast Retailing (Uniqlo) • Zara’s global store and online expansion • Questions Zara Case Study 2 Corporate history (1 of 2) • 1963: establishment of clothing production company in A Coruῆa, Spain • 1975: first Zara store opens in A Coruῆa • 1985: Inditex Group is established • 1989: first international Zara store opens in Portugal Zara Case Study 3 Corporate history (2 of 2) • 1990s: acquisition of brands Massimo Dutti and Stradivarius • 2001: Inditex
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89 Global Marketing Management 0372 Zara: Fast Fashion Case Analysis GMM Group F: Alexandra Botescu, Ana Sabau, Felicia Postica, Mila Kostadinova, Georgi Krastev, Raisa Nazarova 08-Nov-11 Zara: Fast Fashion Table of Contents Introduction............................................................................................................................................. 1 1. 2. Problem statement................................................................................
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Guardian: A perfect fit?’– Case Analysis Group 2: Abhishek Magdum, Ganesh Babu, Gariki Ajay Kumar, Hari Balaji VS, Ritika Arora, Shubhangi Sudhakaran This Document analyses the Long Term Marketing strategy and Financial impact of the Classic Knitwear’s decision to launch a new line of insect repellent clothes in collaboration with Guardian Company. 5C analysis: 1. Company: Classic Knitwear, a publicly traded company operates in the $24.5 billion category of non-fashion casual knit wear. 2005
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e-Learning, Vol. 1, No. 3, August 2011 Case Study of Online Retailing Fast Fashion Industry Wei Zhenxiang and Zhou Lijie Abstract—The study investigates into the fast fashion industry worldwide, specifically on Zara, H&M and UNIQLO with respect to efficient supply chain management, scarce value creation, low costs promotions and positioning strategy, supported by comparisons between several typical well-known fast fashion brands. Through the overall analysis of B2C apparel online retailing in China
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Article Sustainable Fashion Supply Chain: Lessons from H&M Bin Shen Glorious Sun School of Business and Management, Donghua University, Shanghai 200051, China; E-Mail: binshen@dhu.edu.cn; Tel./Fax: +86-216-237-3621 Received: 15 July 2014; in revised form: 15 August 2014 / Accepted: 19 August 2014 / Published: 11 September 2014 Abstract: Sustainability is significantly important for fashion business due to consumers’ increasing awareness of environment. When a fashion company aims to promote
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DIESEL case study “Branded hedonism” Enric Gili Fort | ID520 Communication Planning | Fall 2005 | Institute of Design, IIT Enric Gili Fort Design Planning track ID520 Communication Planning Fall 2005 Institute of Design, IIT Chicago, IL 2 Table of contents 1. Era Analysis 4 • Era analysis • Competitive Analysis 2. Brand portfolio architecture 10 3. Brand identity beyond names and marks 12 4. Communication approaches and assets 16 •Identifying communication
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