PREPARING MARKETING CASES FOR CLASS DISCUSSION, PRESENTATIONS AND WRITTEN ANALYSES Prepared by: Dr. Arjun Chakravarti, Assistant Professor, IIT Stuart School of Business I. BACKGROUND Although cases are based on real events that actually happened, the best way to prepare for cases does not involve conducting research to determine what actually happened. This is because the case situation is often quite different from the corresponding real world events on which the case is based. These modifications
Words: 3241 - Pages: 13
understanding of international finance and the critical options for corporate financial management within the global markets. Intensive reading will establish the basis of information on international financial structure, processes and techniques. Cases will identify important real issues and provide experience in understanding alternative solutions and developing methods to reach these solutions. Course Description The course explores the responsibilities of financial managers of multinational firms
Words: 1462 - Pages: 6
SPEC CHECK + Experimental Method; Lab, Field & Natural experiments + Correlational Analysis and Observational Techniques + Case Studies + Aims and Hypotheses + Experimental Design + Design of Naturalistic Observations and Behavioural Categories + Design and Analysis of Self-Report techniques + Operationalisation of Variables and Pilot Studies + Control of Extraneous Variables, Reliability and Validity + BPS Code of Ethics and Dealing with Ethical Issues + Selection of Participants
Words: 658 - Pages: 3
and explain the important concepts in marketing; understand how marketing integrates with other areas of business, especially in a dynamic business environment; be able to apply these concepts in case situations, particularly in a Chinese context and, therefore, to enhance competence in the analysis of real world’s marketing; develop the ability to confidently and meaningfully analyze marketing problems; be equipped with sufficient knowledge of marketing to enhance their capacity to evaluate
Words: 2583 - Pages: 11
Gujarat Technological University Syllabus for New MBA Program effective from Academic Year 2011-12 (Also applicable to 2nd Year Students of 2010-12 Batch MBA Program) COMPULSORY COURSES MBA-II Semester-IV Sub Name: - Comprehensive Project Report – Industry Defined Problem (CP-IDP) Sub Code: - 2830004 In addition to Major Specializations, there will be over sixty Sectorial / Industry Areas for Practical studies in which theoretical papers / books are not to be taught in regular classroom sessions
Words: 19599 - Pages: 79
BCO6604— Customer Relationship Management Semester 1 2011 Lithan Hall Singapore Presentation (30% of assessment) & Short Paper (25% of assessment) This assignment should be done in groups of no more than 2 students. You must select a customer relationship management systems topic in conjunction with your workshop leader. The topic chosen will form the basis of a professionally written paper and presentation. Students can select topics based on their own understanding and investigations of
Words: 1331 - Pages: 6
Initial Presentation and Interim Report Stage * A 15-minute self-running online presentation in PowerPoint show format (PPSX) or MP4 video format due to be uploaded in your myWPI group file exchange area by end of Friday, October 12. This will be presented during the synchronous class meeting on Saturday, October 13. * Documentation due to be uploaded in your myWPI group file exchange area by end of Saturday, October 13 (will receive advisory comments) * Project Presentation and Final
Words: 3175 - Pages: 13
across the other groups by way of presentation. Primary or secondary sources could be used for information gathering. Where ever, official letters are required for information gathering, TA would facilitate that. The topics will be suggested by the faculty and will be announced in Moodle. An interim report of 3-4 pages showing the progress should be submitted by 15 Feb 2013 and the Final report (10-12 pages) should be submitted by 1 March 2013. The presentations are scheduled during the last two
Words: 290 - Pages: 2
Course Description This course introduces the concepts, tools, and first principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that materially affect the success and survival of business enterprises. The course focuses on the information, analyses, organizational processes, skills, and business judgment managers must use to design strategies, position their businesses and assets, and define firm boundaries, to maximize long-term profits
Words: 9732 - Pages: 39
formatting tools). E-mails will usually be answered within 24 hours on weekdays and within 48 hours on weekends or official holidays, although, in most cases, I will answer you even before. Grades Policy Course Grades will be computed based upon the following weighting: 20% Midterm Exam 30% Final Exam 10% Classroom Presentations (Includes CP, and other class activities,
Words: 811 - Pages: 4
