offerings and the use of new technologies, strategies, and tactics for achieving marketing objectives. An integrative approach combines discussions on theory of marketing management with industry analysis and practical implications. Assignments include the design and marketing of innovative products, analysis of the application of modern marketing strategies and tactics using examples from participants organizations, and practicing a holistic approach to marketing management. Course Goals/Objectives
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Success Factors Identify and Measure the organisation {SWOT&PEST) Key Performance Indicators Balance Scorecard Appraisal & Review of Business Policy Measurement 4 4 5 6 7 9 3 How should the senior team in BBC Broadcasting & Presentation develop their thinking to sustain the momentum of total quality/business excellence? Pillars and Dimensions of Total Quality Management Customer Focus Continuous Improvement Employee Investment and Empowerment Systems Thinking
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project, you will be asked to assess the contribution of each member of your team, including yourself Work on the project is to be done in several phases, described below in more detail. Every deadline listed below is strictly enforced (except the cases when I officially amend it). In order to help ensure the timely completion of the intermediate project phases, they will be rewarded by points in the Homework category. The exact number of points will be announced later. If you miss a deadline, you
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Group Project Presentation – Scope of Work The Group Project, the Global Marketing Plan, is to provide students with the opportunity to develop marketing plans, which can reflect students’ deep understanding of a foreign country. The plans should also encompass any necessary decisions of Global marketing. Each group has to select a foreign country as the host market for a product / company. You are required to document the selected country’s culture which may be relevant to the product
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Fall 2010 Case Discussion Questions Instructor: Professor Edward H. Chow 周行一 Case study: financial bubble Case: Trouble with a bubble (9-808-067) 1. Why did Irving Fisher believe that stock prices had reached a permanently high plateau? 2. Why did the stock market crash in 1929? 3. Why did influential individuals like Fisher, Keynes and Rockefeller believe that the downturn would only be temporary? Case study: investment banking business and global financial crisis Case: Investment
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the concepts involving cluster analysis are, the different types of clusterings and clusters, the basic algorithms etc. That leads us to the second paper, titled: "Cluster analysis in marketing research: review and suggestions for application". Where the book chapter mainly explains the theory underlying cluster analysis, this paper actually focuses on the practical issues regarding the use and validation of cluster analytic methods. This part of the presentation is built up as follows: first, we
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consider competitive (perfect/ non perfect) and non competitive (Monopoly and oligopoly) systems and their impact on business decision making. Macro business environment applying political, economic, social and technological analysis (PEST). Equilibrium demand and supply analysis using diagrams and the relevance to business decision
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TOTAL MARKS REQUIREMENT ANALYSIS | Fail | Marginal Fail | Pass | Credit | Distinction | | 0-3 | 4 | 5-6 | 7 | 8-10 | USE CASE DIAGRAM WITH DESCRIPTION (10%) | Incorrect overview use case, detail use cases with scenarios (where applicable) and use case descriptions OR incorrect user case notations OR illogical functional design | Inappropriate overview use case, detail use cases with scenarios (where applicable) and use case descriptions. | The use cases are well presented (generalization)
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Group project Report & Presentation “Project on – Designing a Marketing Plan” I. Project Brief Each team needs to select any company and its brand in India. Students are required to follow below instructions: • Recommend appropriate one-year marketing plan of one brand of the chosen company. • Determine your assumption of marketing objectives, human resource objectives and financial objectives. • Make sure that the marketing plan is suitable with the product’s target market.
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12.3.2014 12.3.2014 Case Study Organizational Behaviour Lecturer: Hu Hua Min Case Study Organizational Behaviour Lecturer: Hu Hua Min Could Billy do something? Abstract: According to Billy’s Building Supplies Inc. case study, I cannot agree the given topic “There was nothing Billy could have done to improve the workplace attitudes and associated workplace behaviours (performance indicators) of the people he supervises. This is particularly the case with Ted”. In my essay, I was focusing
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