Brannigan Foods Case Study Exercise 1. BRANNIGAN FOODS STRATEGIC MARKETING PLANNING IE Business School Juan Manuel Restrepo Davies Mª Concepción Aragonés Cabeza 2. IE Business School PROBLEM STATEMENT Bert Clark, vice-‐president and general manager of Brannigan Food Soup’s Division, has to decide which of the four alternative plans his team members have proposed should be implemented in order
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Wal-Mart is the world largest retailer and successful retailer in US market that offer low prices to customer. Wal-Mart is a company that focuses on it shareholder. Wal-Mart most definitely makes shareholder money. Since the establishment, Wal-Mart has served the public interest by creating wealth, primarily by selling worthwhile goods and services for a profit. This encourages Wal-Mart expand their business to international markets. Today, Wal-Mart’s customer base no longer targets only low income
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The portion not subscribed by existing members will be available for prospective new investors. 2.0 Situation Analysis Sigmund's Gourmet Pasta is close to entering their second year of operation. The restaurant has been well received, and marketing is now critical to its continued success and future profitability. The store offers an extensive offering of gourmet pastas. The basic market need is to offer individuals, families, and take out customers fresh, creative, attractive, pasta dishes, salads
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I. EXECUTIVE SUMMARY * Name of the Business “Vegie Go Corporation” We decided to have the name “Vegie Go” because the nature of our business is producing healthy food products like our Ampalaya Nuggets. The word “Vegie” stands for Vegetables. Vegetables because Ampalaya belongs to it. And we all know that Ampalaya have so many vitamins that will help our body to be healthier. Thus, it gives us the idea to take it because we produce and enhance the bitterness that Ampalaya have and ensure
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Case 11: The Launch of the PlayStation 31 Submitted by: Braga, Cris Jefferson Camacho, Paolo Miguel Castro, Raven Gamalong, Jedalynn Joie Herrera, Stanley Maeda, Dianara Submitted to: Ms. Donna Abrina, MBA January 9, 2015 I. Problem Defined What should Sony do to maximize the value of the PS3 to meet the consumer’s satisfaction? II. Analysis and Recording of Current Situation i. Environment Technology: In the history of Sony, they tend to have many failures in creating
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TITLE : COLD CHAIN DEVELOPMENT IN INDIA INDEX Sr. No. | Title | Page No. | 1 | Abstract | 3 | 2 | Cold Storage Classification | 4 | 3 | Demand-Supply | 4 | 4 | Cold Storage Overview | 5 | 5 | Distribution in India | 8 | 6 | Demand Analysis in India | 10 | 7 | Government Sentiments | 14 | 8 | Thrust Scheme | 17 | 9 | Warehouse Types and Selection | 20 | 10 | | | | | | | | | | | | | | | * ABSTRACT COLD CHAIN is now recognized as a sunrise sector
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Wal*Mart needs to find suitable solutions to sustain a stable growth rate. At the end of 1993, Wal*Mart had a market value of $57.5 billion, and its sales per square foot were nearly $300, compared with the industry average of $210. The supercenter format had produced impressive growth, with sales in 1993 increasing to $14.6 billion from $11.8 billion in 1992. Based on the data provided in the case, we can find that Wal*Mart’s discount store’s net income per square foot of $18 compared with Target’s at
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ABOUT NESTLE Nestlé is a Swiss multinational food and beverage company headquartered in Vevey , Switzerland. It is the largest food company in the world measured by revenues. Nestlé’s products include baby food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. Twenty-nine of Nestlé’s brands have annual sales of over about US$1.1 billion including Nespresso, Nescafé, Kit Kat, Smarties, Nesquik, Stouffer’s, Vittel,
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Forces Model and Analysis 4 2.1 Barriers To Entry 5 2.2 Supplier Power 8 2.3 Buyer Power 10 2.4 Threat of Substitutes 11 2.4.1 The Threat of Substitutes are High 11 2.5 Rivalry among Existing Firms 12 3 Conclusion 17 INTRODUCTION House of Kebab is a locally owned fast food outlet that will be positioned as an international franchise through our creative approach to the company's image and detail presentation. House of Kebab will provide a combination of excellent food at value pricing
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Case Questions Case #5 – Marriott Corporation: The Cost of Capital 1. Are the four components of Marriott’s financial strategy consistent with its growth objective? 2. How does Marriott use its estimate of its cost of capital? Does this make sense? 3. What is the weighted average cost of capital for Marriott Corporation? a. What risk free rate and risk premium did you use to calculate the cost of equity? b. How did you measure Marriott’s cost of debt? 4. If Marriott used a single corporate
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