J. Paul Getty Museum in 1983. Kouroi are very rare. As a result this particular kouros was being sold for $10 million. Because of the hefty price tag, the Getty Museum was very careful when testing to see if the kouros was a forgery. However, after 14 months of analysis, the Getty determined that the kouros was in fact real, and bought the statue. Many scholars did not agree that the kouros was real. To them, something about the statue didn’t look right. When Thomas Hoving, the former director
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CHAPTER 1 INTRODUCTION TO GLOBAL MARKETING SUMMARY Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle, Coca-Cola, and Honda use familiar marketing mix elements – the four
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“Form of Lesson” refers to lecture, discussion, experiment, social practice, internship etc. 6. “Contents of Lesson” should be a brief but concrete description of the contents, together with details of Chapter, Section, Topic titles etc. International Marketing Lesson Plan Subject（Chapter/ Topic）：CREATING CUSTOMER RELATIONSHIPS ANDVALUE THROUGH MARKETING | Form of lesson | Theory Course | | Time of lesson | Date:2009/9/9 | | | Week: 1st Wednesday Period7~9 | Contents of lesson（Including
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business and marketing strategies and plans to successfully address those differences. Course Materials: We will use a book “The Marketer’s Toolkit” which you can purchase from Harvard or Amazon (it’s cheaper on Amazon). All the other articles/cases can be purchased through Harvard at a special link just for this course: http://cb.hbsp.harvard.edu/cb/access/11893894 . You will need to buy the materials at one time. Using this link will save you significant money. Even though the class meets
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International American University Department of Business The University Catalog and Student Handbook supplement this syllabus and are available through IAU Online as a digital soft copy. Please make sure that you review the University Catalog and Student Handbook so that you can be successful in this course. 4201 Wilshire Blvd., Suite #610 ♦ Los Angeles, CA 90010, CA, U.S.A. ♦ T: (323) 938-4428 ♦ F: (323) 938-4-4429 ♦ E: www.iau.la MKT 500C Marketing Management Syllabus Instructor Name:
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Faculty & Research Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value by P. Chandon 2003/19/MKT Working Paper Series Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon* INSEAD March 2003 * Pierre Chandon is Assistant Professor of Marketing at INSEAD, Boulevard de Constance, 77300 Fontainebleau, France. Tel: +33 (0)1 60 72 49 87, e-mail: pierre.chandon@insead.edu. Note on Measuring Brand Awareness
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17-1 CHAPTER 17 Investments ASSIGNMENT CLASSIFICATION TABLE (BY TOPIC) Topics Questions Brief Exercises Exercises Problems Concepts for Analysis 1. Debt securities. 1, 2, 3, 13 1 4, 7 (a) Held-to-maturity. 4, 5, 7, 8, 10, 13, 21 1, 3 1, 2, 3, 5 1, 7 4 (b) Trading. 4, 6, 7, 8, 10, 21 4 1, 4 (c) Available-for-sale. 4, 7, 8, 9, 10, 11, 21 2, 10 4 1, 2, 3, 4, 7 1, 4 2. Bond amortization. 8, 9 1, 2, 3 3, 4, 5 1, 2, 3 3. Equity securities. 1, 12, 13, 16 4, 7 (a) Available-for-sale
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McCombs School of Business Fall 2010 The University of Texas at Austin 05105 Marketing 382 Strategic Brand Management MW 8:00 – 9:15 CBA 3.130 http://courses.utexas.edu Office Hours: Professor Leigh McAlister M/W 9:30-11 and by appointment CBA 7.228 leigh.mcalister@mccombs.utexas.edu TA: Jeremy Battier By appointment jeremy.battier@mba11.mccombs.utexas.edu Required Readings Course Reading Packet (CP): Required Available
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repudiation, legal and regulatory risks), 1 societal risks (activism of international non-governmental organizations, reputation and public image issues), and everyday risks (corruption). Through a combination of readings, lectures, guest speakers, case discussions and risk assessment projects you will develop practical skills in evaluating and assessing risk, and will learn how to approach and manage risk on a global scale. Background on Your Professor Elena Iankova is an Adjunct Professor at
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Brand Strategy What can a brand do to stay profitable during a recession? Here are some realistic possibilities: • Add a lower-price item with fewer features to your product line. You might even launch it under a different brand name. Most companies should produce a line of products at different price points. • Add some additional value to the offer, such as free shipping or installation. • Maintain the current price but advertise heavily as to why customers should pay more for this brand
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