Documentum | | | Setting for the Case In November 1993 Jeff Miller, Documentum's CEO, is faced with the challenge of pursuing either a vertical or horizontal marketing strategy to route Documentum towards profitability. Situation and Business Issues Documentum enjoys a leading role in an emerging and potentially lucrative space. But profiting from this opportunity will require overcoming several immediate hurdles including a limited customer base, formidable competitors and unforeseen
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MILLERSBURG — She failed to take advantage of an eight-month opportunity to pay restitution, and for that, a Coshocton woman is going to jail for keeping another woman's federal and state tax returns. Corinna M. Ozuna, 44, of 44980 County Road 19, previously pleaded guilty in Holmes County Common Pleas Court to a single count of theft. A previously scheduled sentencing date was continued to allow Ozuna to repay the $1,431 she owes es the victim, but has only paid $100 toward the obligation. Other
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Paper towel rolls are an everyday household item and it sold in almost every grocery store. There are not many manufactures of paper towels, Bounty, Brawny, Scott, Viva, Sparkle, Kleenex and each store typically has their own generic brand as well. Each of the companies who sell paper towels also can chose the quantities they sells them at, the most common are 1, 3, 6, 12, and 24. There is a very inelastic demand for paper towels since there are not many substitutes for them except individual paper
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The HBS Case Method Pioneered by HBS faculty and one of the highlights of the HBS experience, the case method is a profound educational innovation that presents the greatest challenges confronting leading companies, nonprofits, and government organizations—complete with the constraints and incomplete information found in real business issues—and places the student in the role of the decision maker. There are no simple solutions; yet through the dynamic process of exchanging perspectives, countering
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Boston Fight Drugs Summary The case talks about the big concern in Boston, which is drugs use. The field study group, consists of four members, is given a budget of twenty thousand dollars and a time period of five months of part-time work to find an effective way to communicate with the school-going population about drugs. The group must find answers to the following: motivation for drug use, who influence them to use drugs and which advertisement strategy can influence them. They came up
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links and answer the questions, expanding the boxes as they go. |Participant observation, grounded theory and action research | | | |Click on the Wikipedia entry for participant observation:
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Examine the reasons why most sociologists choose not to use experiments in their research (20 marks) An experiment can be defined as a controlled observation. The researcher manipulates an aspect of the environment in order to assess the effect it has on the participants’ behavior. Experiments can take the form of lab experiments (done in a controlled environment), filed experiments (done in a natural setting but still observe the IV and DV) and natural experiment (done in a natural setting and
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as Eiffel Tower and twice as tall as the Empire State Building.2. Burj Khalifa holds the world Records on: tallest freestanding structure in the world, highest number of stories in the world, highest occupied floor in the world, highest outdoor observation deck in the world, elevator with longest travel distance in the world, and tallest service elevator in the world.3. It is said that the weight of concrete used to build the skyscraper is equivalent to 100,000 elephants and the steel used to construct
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choice of research methods. Validity is a method that gives a true or genuine picture of what something is really like, which helps the researcher easily find out the truth. Sociologists argue that the use of qualitative methods such as Participant Observation gives a more valid, truthful account as it provides us with a deeper insight through firsthand experience. The next issue that influences sociologist’s choice is reliability which comes from Latin, replica meaning an exact copy of something. This
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Running head: CONDUCTING A FOCUS GROUP Conducting a Focus Group of XXX Educational Program Graduates By Outstanding DHA Student Medical University of South Carolina PURPOSE The purpose of this paper is to describe the planning and design of a focus group for recent graduates of the XXX Program at YYY State University in Northridge (UN). The mission of the XXX program is to produce graduates that can function
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