1. Dell, Inc. rose above its competitors in the personal computer industry thanks to its “Direct Model” strategy. While other companies sold their products through their distributors, resellers, and retailers, Dell sold directly to customers and built their products based on their specifications. While the company directly dealt with the end-customers, it also focused a lot of its marketing and sales on large customers. Dell saw its customers as either a relationship buyer (large organizations that
Words: 1214 - Pages: 5
Introduction Dell Computer Corporation was founded in 1984 by Michael Dell in his dorm room at the University of Texas. In 2003, the company name was changed to Dell Inc. to reflect evolution of it from a computer manufacturer to a company that provides a wide range of technology related services. Dell Inc., now an American privately owned multinational company, became successful by providing quality inexpensive computer products than its competitors and grew to be the number one in the world
Words: 1790 - Pages: 8
Abstract Company Overview Michael Dell, who was a student at the University of Texas, decided to establish a computer company with a capital of only $1000. He was following the "direct model" concept where all the products were customized based on the orders and requests of the customers. It is headquartered in Round Rock, Texas but receives nearly half of its revenues from outside the United States. Dell offers produces and markets a wide range of technology products for the consumer, education
Words: 7797 - Pages: 32
good or a bad thing depending on the situation at hand. On one hand, it shows a measure of the Dell’s efficiency and its short-term financial health is in a good place. One the other hand, it could indicate that there is too much inventory. In this case, the inventory is never kept at a high volume, so we can say that the increase in working capital is a good thing. Now, we need to look at the percentage change for each current asset and each current liability in comparison with the increase in the
Words: 527 - Pages: 3
Dell Online Case Presentation Introduction & Challenge Dell has emerged as one of the biggest sellers in the PC market. From humble beginnings in 1983, when Michael Dell worked out of his campus dorm room, to 1996 when we reached $7.8 billion in sales, the source of our amazing success has been our unwavering focus on the customer, termed the “Dell Direct Model.” The Dell Direct Model was ingenious. Michael Dell took a simple concept, selling direct to the consumer (Appendix. 1), and
Words: 2257 - Pages: 10
Matching Dell: A Strategic Case Analysis Dan Demers GS 604, Thursday 5:00 – 7:20 Matching Dell: Dell’s Key Strategic Issues At the close of the case, Dell is presented with two key strategic issues. The first strategic issue facing Dell is the movement of rivals seeking to mimic Dell’s direct sales model, while the second strategic issue is the declining trend in pricing in the Personal Computer Industry and the effects this trend will have on the operations and profitability of both Dell and Dell’s
Words: 2962 - Pages: 12
Eshita Malik September 28, 2015 Eshita Malik September 28, 2015 DELL BATTERY CASE In October 1993, Mark Holliday and the portable computer development team at Dell were faced with three design options regarding a proposal for launching a new series of portable computers by late fall of 1994. The three design options at the end of the profile phase of product were regarding battery design; to stick with the nickel hydride batteries, to adopt the new lithium ion batteries or to defer the battery
Words: 998 - Pages: 4
Prelude case Dell Corporation FT What if a manufacturing company didn’t need to have any inventory? Imagine the reduction to cost structure that could be achieved by simply getting rid of the need to carry huge amounts of finished goods on its books – and eliminating the nail-biting stress of waiting until those goods are sold. For Michael Dell, founder and CEO of Austin, Texas-based Dell Corporation, very little imagination is required. He has built a company with annual revenues in excess of $40bn
Words: 978 - Pages: 4
.00 Re ning and Extending the Business Model With Information Technology: Dell Computer Corporation Kenneth L. Kraemer, Jason Dedrick, and Sandra Yamashiro Center for Research on Information Technology and Organizations (CRITO), Graduate School of Management, and Department of Information and Computer Science, University of California, Irvine, Irvine, California, USA Keywords The exceptional performance of Dell Computer in recent years illustratesan innovative response to a fundamental competitive
Words: 12929 - Pages: 52
sDell Case Study 1. Taking the case of computer products, identify the supply chain for the distribution of these products and explain the channel service needs of customers. To what extent are store- and non-store-based distribution channels alike or different in terms of the channel functions they perform? Many computers are brought through three different supply chain methods: Although Dell is different as they sell straight to the direct customer. Store and non store based distribution
Words: 473 - Pages: 2
