10 Qualitative Research Methods in Psychology Deborah Biggerstaff Warwick Medical School University of Warwick, Coventry UK 1. Introduction In the scientific community, and particularly in psychology and health, there has been an active and ongoing debate on the relative merits of adopting either quantitative or qualitative methods, especially when researching into human behaviour (Bowling, 2009; Oakley, 2000; Smith, 1995a, 1995b; Smith, 1998). In part, this debate formed a component of the development
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Case Study: Janet Name College Case Study: Janet A case study is an in-depth analysis of a person, event, decision, period, project, policy, institution, or other system that is studied holistically by one or more methods. By gathering data and variety of sources and using these different methods, researchers can use scientific methods and perspectives to relate with various patterns and causes for behavior. In the field of psychology, case studies are widely known to help Psychologist’s
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information technology governance: A case study and leadership model. (Doctoral dissertation). Retrieved from the ProQuest dissertation and thesis database. (UMI No. 3569139) The problem as described by the author in this quantitative study is senior managers are not using web analytic technology (WAT) and there is a lack of literature describing why this is the case. The purpose of this study is to “examine how management consultants perceive WAT” (p. 22). This study has seven hypotheses. Unified
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According to Philip Kotler, “Marketing research is a systematic problem analysis, model building and fact finding for the purpose of improved decision-making and control in the marketing of goods and services.” 3. Differentiate market research and marketing research Market Research pertains specifically to the study of the various dimensions of 'markets' for Products & Services Marketing Research encompasses the study of Promotion-related, Pricing-related, Packaging-related & Distribution-related
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Abstract Tourism research has evolved from the time when studies on tourism were based in other disciplines to become an academic research field of its own. Tourism critical theory is the pinnacle of that development. Today research in tourism is done using both qualitative and quantitative approaches. If the research is designed to prove a theory it takes the deductive strategy while on the other hand inductive strategy is used to generate theory. The developments are not only in the approaches
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Building: Adopting and Adapting the Case Study Design Antonio Díaz Andrade The University of Auckland Business School, Auckland, New Zealand Although the advantages of case study design are widely recognised, its original positivist underlying assumptions may mislead interpretive researchers aiming at theory building. The paper discusses the limitations of the case study design for theory building and explains how grounded theory systemic process adds to the case study design. The author reflects upon
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TOOLS AND METHODS FOR MEASURING PUBLIC AWARENESS Project: South-East European Digital Television Acronym: SEE Digi.TV Version A-1.0; Date: 04.04.2012 Tools and methods for measuring public awareness / A-1.0 Page: 1/47 DOCUMENT HISTORY Version A-1.0 Status Approved Date 04.04.2012 Author IVSZ, SINTESIO Comments Approved version Approved by Project manager CONTENT 1 Introduction ..............................................................
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Tech. (Building) with a minimum of second class lower or GPA not less than 2.50 (on a 5-point scale) (b) HND Building plus PGD (with upper credit) from any recognized university Duration and Mode of Study. The programme is a full time programme which runs for a minimum of 18 months. The mode of study for the programme is through a comprehensive course work to be examined in both oral and written papers, seminars and other necessary work to be contained in a submitted thesis. Employment Opportunities
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Revised Syllabus with Credit based Semester and Grading System For The Master of Management Studies (MMS) 2Years full-time Degree Course (Effective from the academic year 2012 – 2013) MMS New Course Structure (Effective July 2012 onwards) MMS First Year: Semester I Subject/Paper Maximum Number of Marks Sessions of 90 Minutes Core Papers 1.1 Perspective Management 1.2 Financial Accounting 1.3 Managerial Economics 1.4 Operations Management 1.5 Organisational Behaviour 1.6 Business Mathematics
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AN APPRAISAL OF CAPITAL BUDGETING TECHNIQUES (A CASE STUDY OF FORTHRIGHT SECURITIES AND INVESTMENT LIMITED, MARINA, LAGOS) BY OLOJOTUYI OLUFEMI O. FPA/AC/09/3-0101 BEING A PROJECT REPORT SUBMITTED TO THE DEPARTMENT OF ACCOUNTANCY SCHOOL OF BUSINESS STUDIES, THE FEDERAL POLYTECHNIC, ADO EKITI EKITI STATE IN PARTIAL FULFILLMENT OF REQUIREMENTS FOR THE AWARD OF HIGHER NATIONAL DIPLOMA IN ACCOUNTANCY DECEMBER, 2011. CERTIFICATION This
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