Journal of Case Research in Business and Economics Google: searching for value Ronald Kuntze The University of Tampa Erika Matulich The University of Tampa ABSTRACT Google is a company well known for providing a unique work environment for employees that provides plenty of benefits. However, these benefits come at a significantly higher cost structure. Are these costs worth it? How does providing value to the employee also provide value to the firm and to the customer? Can employee value
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Journal of Case Research in Business and Economics Google: searching for value Ronald Kuntze The University of Tampa Erika Matulich The University of Tampa ABSTRACT Google is a company well known for providing a unique work environment for employees that provides plenty of benefits. However, these benefits come at a significantly higher cost structure. Are these costs worth it? How does providing value to the employee also provide value to the firm and to the customer? Can employee value be sustained
Words: 4008 - Pages: 17
get larger; it can be extremely tough to introduce new products. This hasn’t been a problem for Amazon. The company has developed a thriving Internet hosting business the Kindle reading device (there are more eBooks sold than soft covers now); an Apple iPhone app for comparison shopping; video streaming for Prime users; and a Google Android app store. The Infrastructure- When Wal-Mart was growing quickly from the 1970s to the 1990s; a key competitive advantage was its sophisticated supply-chain
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multiple opposition from labor unions, grassroots organizations, religious groups, and even from its own employees, impacting its corporate reputation and ultimately its bottom line. This case study will demonstrate the strategic communication Wal-Mart used for its corporate reputation management (CRM). In particular, the case describes the company’s response to criticism regarding its current business policies and practices. Table of Contents Introduction………………………………………………………………3 1. Company History……………………………………………………
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multiple opposition from labor unions, grassroots organizations, religious groups, and even from its own employees, impacting its corporate reputation and ultimately its bottom line. This case study will demonstrate the strategic communication Wal-Mart used for its corporate reputation management (CRM). In particular, the case describes the company’s response to criticism regarding its current business policies and practices. Table of Contents Introduction………………………………………………………………3 1. Company History……………………………………………………
Words: 18508 - Pages: 75
multiple opposition from labor unions, grassroots organizations, religious groups, and even from its own employees, impacting its corporate reputation and ultimately its bottom line. This case study will demonstrate the strategic communication Wal-Mart used for its corporate reputation management (CRM). In particular, the case describes the company’s response to criticism regarding its current business policies and practices. Table of Contents Introduction………………………………………………………………3 1. Company History……………………………………………………
Words: 18260 - Pages: 74
Link between Strategic management and leadership A leadership is the bridge between strategic management and their target. It’s because of a leadership that organisation gets their desired tasks and targets. Management is responsible for people and resources in a unit according to the rules or values that have already been set while the leadership set a direction to the people in the group. The aspect of leadership assumes importance in this age of cut throat competition as effective leadership
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Contents Preface Acknowledgments ix xiii PART ONE OVERVIEW OF STRATEGIC MANAGEMENT 1. Strategic Management The Nature and Value of Strategic Management Dimensions of Strategic Decisions 4 Formality in Strategic Management 9 Benefits of Strategic Management 11 Risks of Strategic Management 11 The Strategic Management Process 11 Strategic Management as a Process 16 Summary 18 Key Terms 19 Questions for Discussion 19 2 3 PART TWO STRATEGY FORMULATION 2. SM_Prelims
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questions can be emailed to permissionrequest@cengage.com Text Permissions Manager: Timothy Sisler ExamView® and ExamView Pro® are registered trademarks of FSCreations, Inc. Windows is a registered trademark of the Microsoft Corporation used herein under license. Macintosh and Power Macintosh are registered trademarks of Apple Computer, Inc. used herein under license. Technology Project Editor: Rob Ellington © 2009 Cengage Learning. All Rights Reserved. Content Project Manager: Lysa Kosins Manufacturing
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Do logo redesigns help or hurt your brand? The role of brand commitment Michael F. Walsh West Virginia University, Morgantown, West Virginia, USA Karen Page Winterich Texas A&M University, College Station, Texas, USA, and Vikas Mittal Rice University, Houston, Texas, USA Abstract Purpose – Logos are a critical component of brand aesthetics. Frequently companies redesign their logos, and many redesigns result in more rounded logos. How do such redesigns affect consumers’ brand attitudes
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