Case Study Bottom Of The Pyramid

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    Management

    OB 3. OB in the Managerial Context 4. Importance of Ethics 5. Five sources of OB MGMT641_S1_2015_JLarkin MGMT641_S1_2015_JLarkin What is OB? • An interdisciplinary field dedicated to better understanding and managing people at work • Why study OB? – To interact more effectively with others in organizations – People skills complement technical skills MGMT641_S1_2015_JLarkin • • • • Human Relations Movement The Quality Movement E-Business Revolution Human and Social Capital History

    Words: 416 - Pages: 2

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    Microsoft as a Global Brand

    MICROSOFT CORPORATION Global Myth "Computers have become household products," Haxthausen says. "If you have a computer in your house, most likely it has Microsoft [software]. There's a scale effect there that happens." Domination in the Technology Industry One of the reasons why Microsoft has actually gained a space in the top ten global brands is because of its dominance in the technology industry. If you’re about to ask users about what operating system they are currently using, they would certainly

    Words: 1643 - Pages: 7

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    Bottom of Pyramid

    November 06, 2006 case 1-428-604 Hindustan Lever at the Base of the Pyramid: Growth for the 21st Century About Hindustan Lever Limited Hindustan Lever Limited began operating in India in 1888 with the distribution of its “Made in England” Sunlight detergent. In 1931, when India was still a British colony, Hindustan Vanaspati Limited was formed Published by GlobaLens, a division of the William Davidson Institute at the University of Michigan. Research Assistant Maulin Vakil and Professor

    Words: 9344 - Pages: 38

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    Hul at the Bop

    Chairman On August 30, 2004, Hindustan Lever Limited’s (HLL) share price on the Bombay Stock Exchange touched Rs.100.5 (US$ 2.28) - a new low for one of the largest Indian companies by market value (see Exhibit 1). In its Q2 2004 results, HLL’s bottom line had fallen by 43% due to price pressures in its mainstay detergents business. Procter & Gamble, its long-time nemesis, had unveiled a series of price cuts on its leading detergent brands, Ariel and Tide, forcing HLL to respond. As a consequence

    Words: 9305 - Pages: 38

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    System Management

    management dates back to the late nineteenth century, the study of human service management and administration is relatively recent. Most of the literature has come from the field of non-profit management such as social work, the arts, education, research, science, religion, philanthropy, and other such activities. It can be seen through some evidences of buildings from which many of them we can admire nowadays. These includes Egyptians pyramids, Colosseum, Chinese great wall, Taj Mahal, cathedrals

    Words: 6466 - Pages: 26

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    Management Theories

    long as the needs below it have been satisfied. Unsatisfied lower needs will normally dominate unsatisfied higher needs, thus they must normally be satisfied before the person can rise up in the hierarchy. Knowing where a person is located on the pyramid will aid you in determining effective motivators. For example, motivating a middle-class person who has met the first four levels with positive feedback and encouragement will have a greater impact than using the same motivator to affect a minimum

    Words: 4286 - Pages: 18

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    Operation Strategy

    doesn’t do an adequate job of predicting future customer spend. This attack has principally been led by proponents of the Net Promoter Score (NPS) method, which argues that it’s not satisfaction that matters, but rather, loyalty. According to studies by NPS architect Satmetrix, utilizing the assigned loyalty metric of how likely a customer is to recommend a brand or product produces predictive models that do a significantly stronger job of forecasting future brand spend than simply asking how

    Words: 1408 - Pages: 6

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    What Is a Product-Service System

    Semester 1, 2012 Week 9: Innovation II Product Innovation Dr Gary Buttriss 9.1 What is a product-service system? What may be the impact on its own sustainability of a corporation currently providing products moving towards a product-service system? (See especially reading 9.1.) Answer •  What is a product-service system •  “A marketable set of products and services capable of jointly fulfilling a user‟s need. The product/service ratio in this set can vary, either in terms of function fulfillment

    Words: 2821 - Pages: 12

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    Disruptive Innovation in Emerging Markets: Strategies Used

    which can meet the needs of the mass population in the bottom of pyramid (BOP) has not been studied much in the literature. Based on the theory of disruptive innovation, we offer 11 cases from India and China – the two biggest emerging markets to show that disruptive innovation could be an appropriate, feasible, and powerful innovation force to the companies and the economies involved. We also examined the R&D strategies used in these cases based on the framework proposed by Yu & Hang (2011) and

    Words: 10301 - Pages: 42

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    An Analysis of “Southwest Airlines: We Love Your Bags”

    Cul’ture: the development, improvement, and refinement of the originality, individuality, identity, and personality of a given people (“Culture”, 2012). Southwest Airlines has stood out from the rest of the airlines even before I ever read a case study on the company and its business model. Although I have never flown on a Southwest Airline airplane, the difference can be seen just by walking through an airport that they service. The people look more relaxed, happier, and dedicated to their jobs

    Words: 862 - Pages: 4

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