MarHeting Quarterly, 2006, 15, 114-123, © 2006 West Virginia University Coca-Cola vs. PepsiCo — A "Super'' Battleground for the Cola Wars? Steve M. McKelvey Overview of the Soft Drink Industry Coca-Cola: The Defending Champion Since its inception in the late 1800s, Coca-Cola has experienced meteoric growth, progressing from nine glasses per day to nearly 4.5 billion cases on an annual basis ("Top 10," 2004). Today, Coca-Cola offers nearly 400 brands in over 200 countries and controls the highest
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Introduction In the era of information technology, current business has been operated completed differently from previous. Of course, financial market also become more and more complicated in order to associate with change of business structure. Consequently, this had led to rising of financial risk to investors invisibly. Hence, investors would like to speculate and hedge the financial risk as much as possible when do financial decision. Derivative financial instruments such as options, futures
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Management Kozhikode Valuation of Brand “Coca-Cola” Project Report, Valuations and Real Options Submitted to: Professor Abhilash Nair GROUP 1, Term V 1. Harshit Boob (PGP/15/143) 2. Saurav Agarwal (PGP/15/319) 3. Siddhartha Roy (PGP/15/321) Valuation of Brand “Coca-Cola” 2012 Contents Executive Summary....................................................................................................................................... 3 COCA-COLA Company ................................
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A project on “The study on market research for the product of S.B. Beverages Pvt., Ltd, products.” (oxygem) A Project Report Submitted in partial fulfillment Of MBA (Batch 2014-2016) Submitted By: Kishor Dahare Submitted To: Director Academics: Prof. L.C Jamb Dr. Parag Kalkar SINHGAD INSTITUTES OF MANAGEMENT STUDIES, PUNE-411041 2014-2016
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Running head: Cola Wars1 Coke and Pepsi in the Twenty-First Century University of Redlands Deborah Bedgood-Ealy Professor Richard Doyle March 12, 2015 Coca-Cola and Pepsi function in the soft drink industry as dominating players and have remained market leaders for a long time. The key competencies of Coke and Pepsi range from the product, supply chain and distribution, marketing and customer loyalty. Each of them has developed operating procedure. The supply chain
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ALCOHOLIC PREMIX MARKET BRAND EXTENSION STUDY Project by: 1. Kunal Agarwal – B002 2. Anurag Choudhary – B014 3. Vikram Iyer – B022 4. Sneha Jha – B026 5. Ninad Karandikar – B030 6. Smriti Mahajan – B032 7. Varun Verma – B062 Objectives of Today’s Discussion • Provide an analysis of the alcoholic beverage industry (and associated sub-markets, including beer, wine, liquor, and the nascent pre-mixed & energy segment) • Analyze PepsiCo’s operational and strategic advantages as they relate
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Title: Internet, technology, marketing and security Name: Course: Tutor: Date: Social media marketing is a method that has been adapted by most multinational as well as transnational companies all over the world. This method has been adapted for a number of reasons. The method can be said to be influenced by the expanding global market which has been influenced by globalization. Social media marketing entails the use of social media to advertise products to the market. Social Medias
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while SodaStream edges on perceived health benefits and eco-friendliness. EXPECTATIONS The expectation of SodaStream customers is that it will help them maintain or achieve a healthy lifestyle. They don’t expect SodaStream to compare to with Coca-Cola or Pepsi in terms of taste, but they do know that using it will prevent pollution more than the CSD leaders even can; and their SodaStream
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GRADUATION DIPLOMA IN MANAGEMENT (PGDM) Submitted to SIES COLLEGE OF MANAGEMENT STUDIES Nerul, Navi Mumbai Submitted By Sunil Kumar Bose 111 Marketing 2014-16 Declaration I, Sunil Kumar Bose, studying in the second year of POST GRADUATION DIPLOMA IN MANAGEMENT (PGDM) at SIES College of Management Studies, Nerul, Navi Mumbai, hereby declare that I have completed the Summer Internship Project titled “Driving Kinley Water NDs at Medical Channels
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UNIVERSITI TEKNOLOGI MARA KOTA SAMARAHAN CAMPUS MKT750 MARKETING MANAGEMENT CASE STUDY DR PEPPER SNAPPLE GROUP, INC. ENERGY BEVERAGE PREPARED BY: RAMSIS ANAK WILLIAM AGIM 2012402536 Strategic Issues and Problems Being the consultant of Dr Pepper Snapple Group, Inc. (DPSG), I am charged to assess whether or not a profitable market opportunity existed for a new energy beverage brand to be produced, marketed, and distributed by the company. The decision to explore a
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