promotion - personal selling Introduction Personal selling can be defined as follows: Personal selling is oral communication with potential buyers of a product with the intention of making a sale. The personal selling may focus initially on developing a relationship with the potential buyer, but will always ultimately end with an attempt to "close the sale" Personal selling is one of the oldest forms of promotion. It involves the use of a sales force to support a push strategy (encouraging intermediaries
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JWCL165_c09_396-443.qxd 8/4/09 9:39 PM Page 396 Chapter 9 Plant Assets, Natural Resources, and Intangible Assets STUDY OBJECTIVES After studying this chapter, you should be able to: 1 Describe how the cost principle applies to plant assets. 2 Explain the concept of depreciation. 3 Compute periodic depreciation using different methods. 4 Describe the procedure for revising periodic depreciation. 5 Distinguish between revenue and capital expenditures, and explain the entries for
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CHAPTER 10 Plant Assets, Natural Resources, and Intangible Assets ASSIGNMENT CLASSIFICATION TABLE Brief Exercises 1, 2 A Problems 1A B Problems 1B Study Objectives 1. Describe how the cost principle applies to plant assets. Explain the concept of depreciation. Compute periodic depreciation using different methods. Describe the procedure for revising periodic depreciation. Distinguish between revenue and capital expenditures, and explain the entries for each. Explain how to account for the disposal
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Case studies Acknowledgements We are grateful to the following for permission to reproduce copyright material: ‘Getting to know you’ (Acreman, S. and Pegram, B.), originally published in Research Magazine, November 1999, pp. 36–41. In some instances we have been unable to trace the owners of copyright material, and we would appreciate any information that would enable us to do so. Case 1 Nike sprints ahead of the competition? Nike was founded by Bill Bowerman, the legendary University
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Case studies Acknowledgements We are grateful to the following for permission to reproduce copyright material: ‘Getting to know you’ (Acreman, S. and Pegram, B.), originally published in Research Magazine, November 1999, pp. 36–41. In some instances we have been unable to trace the owners of copyright material, and we would appreciate any information that would enable us to do so. Case 1 Nike sprints ahead of the competition? Nike was founded by Bill Bowerman, the legendary University
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Nilekani d. Sam Pitroda The present External Affairs minister of India is… a. Murali Deora b. S.M. Krishna c. A.K. Antony d. Anand Sharma General Knowledge Take Off Time: 20 min 6. As per the third Annual Quality of Life Index study conducted recently, this is the most livable city in the world. We are talking about…. a. Copenhagen b. Tokyo c. London d. Zurich 7. The present President of ASSOCHAM is… a. Kumaramangalam Birla b. Sajjan Jindal c. K.V. Kamath d. Swati
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Ethics and Social Responsibility in International Business 1 Ethics and Social Responsibility in International Business Ethics and Social Responsibility in International Business 2 Table of Contents Introduction ..................................................................................................................... 3 Defining Ethics and Social Responsibility ....................................................................... 3 Do Countries with Lower Ethical Views Attract
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JWCL165_c14_674-725.qxd 8/16/09 7:46 AM Page 674 14 Financial Statement Analysis Chapter STUDY OBJECTIVES After studying this chapter, you should be able to: 1 Discuss the need for comparative analysis. 2 Identify the tools of financial statement analysis. 3 Explain and apply horizontal analysis. 4 Describe and apply vertical analysis. 5 Identify and compute ratios used in analyzing a firm’s liquidity, profitability, and solvency. 6 Understand the concept of earning
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Synchronization— The Next Generation of Business Partnering How Leading Companies are Delivering Actual Results People Strategy The GROCERY MANUFACTURERS ASSOCIATION (GMA) represents the world’s leading branded food, beverage and consumer products companies. Since 1908, GMA has been an advocate for its members on public policy issues and has championed initiatives to increase industrywide productivity and growth. GMA member companies employ more than 2.5 million workers in all 50 states
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Adjusting the Accounts Chapter STUDY OBJECTIVES After studying this chapter, you should be able to: 1 Explain the time period assumption. 2 Explain the accrual basis of accounting. 3 Explain the reasons for adjusting entries. 4 Identify the major types of adjusting entries. 5 Prepare adjusting entries for deferrals. 6 Prepare adjusting entries for accruals. 7 Describe the nature and purpose of an adjusted trial balance. The Navigator ✓ The Navigator Scan Study Objectives Read Feature Story Read
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