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Introduction to Economics: Lecture Notes Margarita Rubio IE University Fall 2012 2 3 CONTENTS 1 Introduction to Economics The Fundamentals of Economics . . . . . . . . . . . Microeconomics, Macroeconomics and Econometrics Inputs and Outputs . . . . . . . . . . . . . . . . . . Opportunity Costs . . . . . . . . . . . . . . . . . . Positive Economics versus Normative Economics . . The three Problems of Economics Organization . . The ten Principles in Economics . . . . . . . . . . . Economics
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Advertising, Promotion, and other aspects of Integrated Marketing Communications Terence A. Shimp University of South Carolina Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Advertising, Promotion, & Other Aspects of Integrated Marketing Communications, 8e Terence A. Shimp Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Melissa S. Acuna Acquisitions Editor: Mike Roche Sr. Developmental Editor: Susanna
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Business Quiz DHL Baseline/Tagline/AdLineof Company/Brands WE make importing Smooth Doordarshan Satyam Sivam Sundaram Electrolux India Makes life a little easier Energizer Keep going ESSAR Steel 24 carat steel Fed-Ex The World On Time Ford Mondeo Redefined Aggression Ford Motors Built for the road ahead Godrej locks PEACE OF MIND.GUARANTEED Graviera Suitings THE MAN OF SUBSTANCE Gucci Quality is remembered long after the price is forgotten Haier Inspired living Harley-Davidson If you don't have
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dividing a potential market into distinct subsets of consumers with a common need or characteristic and selecting one or more segments to target with a specially designed marketing mix. Besides aiding in the development of new products, segmentation studies assist in the redesign and repositioning of existing products, in the creation of promotional appeals, and the selection of advertising media. In order to be a viable target market, a segment must be identifiable (by some criteria such as demographics
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is that a firm will produce only when it is profitable to produce, otherwise it will stop the products. * Characteristics of a Perfectly Competitive Market * The Law of One Price * Price Taking Behavior * Free Entry * Accounting vs. Economic Profit * Marginal Revenue * The Firm's Short Run Supply Curve * The Shut Down Price * The Short Run Market Supply Curve * Short Run Perfectly Competitive Equilibrium * The Firm's Long Run Supply Curve * Long Run
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investors’ required returns. The case gives internal rates of return (IRR) for the 7E7 project under base-case and alternative forecasts. The students must estimate a weighted-average cost of capital (WACC) for Boeing’s commercial-aircraft business segment in order to evaluate the IRRs. As a result of that analysis, the students identify the key value drivers and distinguish, on a qualitative basis, the key gambles that Boeing is making. The general objective of this case is to exercise students’
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investors’ required returns. The case gives internal rates of return (IRR) for the 7E7 project under base-case and alternative forecasts. The students must estimate a weighted-average cost of capital (WACC) for Boeing’s commercial-aircraft business segment in order to evaluate the IRRs. As a result of that analysis, the students identify the key value drivers and distinguish, on a qualitative basis, the key gambles that Boeing is making. The general objective of this case is to exercise students’
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Children as Consumers: Advertising and Marketing Children as Consumers: Advertising and Marketing Sandra L. Calvert Summary Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the discretionary income of
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Perspective (India): 17 Local Perspective (Pakistan): 19 CHAPTER 3 21 RESEARCH METHODOLOGY 21 Research Design 21 Procedure 21 Measurement/Instrument Selection 21 Methodology 22 Sample 22 Software Employed 23 CHAPTER 4 24 People Meter Vs Gallup: Secondary Data Analysis 24 Gallup & People Meter Reach Comparison between Satellite & Terrestrial Channels 25 Gallup & People Meter Rating Comparison between Satellite & Terrestrial Channels 27 Gallup & People Meter
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