Unit of Study Outline HBM222/HBM350N Marketing Planning Semester 1, 2012 Version 1 (19 February, 2012) Table of contents Unit of Study Outline 4 Teaching Staff 4 Unit Aims. 4 Learning Objectives 5 Content 5 Learning and Teaching Structure 5 Lecture Program (Provisional Schedule) 6 Tutorial Guide 7 Resources and Reference Material 8 Assessment 9 a. Assessment Task Details: 9 b. Participation Requirements - Tutorials 9 c. Minimum Requirements to pass this Unit of Study: 9 NB
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ASSIGNMENT #2 (CHAPTER 6) READ THE CHAPTER THOROUGHLY BEFORE ANSWERING THE QUESTIONS. PROVIDE ADEQUTE EXPLANATIONS TO YOUR ANSWERS. ANSWERS SHOULD NOT BE COPIED FROM ANOTHER SOURCE. PART I Explain Key terms of page 166 with proper explanations. PART II Select the correct answer (You can high light) 1. A business plan is best described as a a. | crystal ball picture. | b. | money plan. | c. | contingency plan. | d. | game plan. | 2. The primary outside users
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Office hour: to be announced and by appointment Required text: 1. Pearlson, K.E. and Saunders, C.S, Managing and Using Information Systems, Wiley, 2006 (3nd edition) 2. A package of Harvard Business School Case Studies Additional Readings and Cases: Class handouts as needed. Course Description and Goals This course is designed to provide the current and future managers with understanding and appreciation of the issues that are related to the organization’s information
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| | |Thursday: 11:30 – 1:00 | |Prerequisite(s) | | |Program of Study |BCom mandatory course | |Course Deliverable |Due Date |Weight on Final Grade | |Accounting
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Session T4B Special Session - Henry’s Daughters: A New Engineering Ethics Movie Michael C. Loui (Facilitator), Jimmy H. Smith, Joseph R. Herkert, and Steven P. Nichols loui@illinois.edu, jimmy.smith@ttu.edu, joseph.herkert@asu.edu, s.nichols@mail.utexas.edu Abstract – The National Institute for Engineering Ethics has produced a new movie, Henry’s Daughters, to aid in teaching professional ethics in engineering. The movie highlights ethical issues at both individual and societal levels. In this
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Copyright 2010, Mark S. Lynn Death of the Operating Lease Abstract The proposed elimination of operating lease treatment by the IASB and FASB, as outlined in 2 their discussion paper, Leases – Preliminary Views, will have a varying degree of impact on U.S firms. After a review of the evolution of lease accounting and a discussion of financial ratio analysis, this paper examines the impact of the proposed accounting change on common financial ratios of 142 large public companies. The proposal requiring
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are studying on an undergraduate or postgraduate course you will be expected to write reports and to present findings in both written and verbal and/or audio/visual forms. You will, for example, write reports: • • • • for module assignments, e.g. case study reports presenting the results of an individual research project summarising the result of a group project and presentation reflecting on a work experience or other placement you were involved in Effective Learning Service 1 Bradford University
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Case Study Assignment No. ENG401-03-013-01: A Year of Water 1 2 Case Study What is a Case Study? There is no universally accepted definition for a case study, and the case method means different things to different people. Consequently, all case studies are not structured similarly, and variations abound in terms of style, structure and approach. Case material ranges from small caselets (a few paragraphs to one-two pages) to short cases (four to six pages) and from 10 to 18 page case
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to submit your work under the University Infringement of Assessment Regulations. Your assignment must be submitted to your Study Centre in hard copy with an accurately and clearly completed Assignment Cover Sheet, and an electronic copy on CD in an envelope [hole punched or safely secured into your plastic file or assignment wallet]. Please do not include a plastic CD case/box and remember to write your student code and assignment code clearly onto the disc and envelope. All your assignments
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GROUP 2 ------------------------------------------------- CASE STUDY 4.1: You get me: Personality and self-concept in consumer behaviour – the case of Lush Table of Contents Executive Summary 2 Introduction 2 Discussion Section 2 Recommendation 11 Conclusion 11 References 12 List of Figures Figure 1: Colgate uses Dentists’ recommendation to gain trust from highly dogmatic consumers 3 Figure 2: MAC uses celebrity endorsers such as R&B singer, Rihanna 3 Figure 3:
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