Sarah Rauchenberger Five Forces Industry Analysis Michael Porter explains in detail the largest factors influencing profitability in any industry in the article The Five Competitive Forces that Shape Strategy and gives his opinion on what to do once they are identified. These five factors can be evaluated with respect to the Personal Computer (PC) industry based off of a 2012 case study of Apple Inc. Rivalry among existing competitors, the first and most obvious of the five competitive forces
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A CASE STUDY PRESENTED BY: MELWIN G. MENDE MBA -2 MARKETING MANAGEMENT BA213 III. EXECUTIVE SUMMARY Dell computer was founded by Michael Dell at age of twenty one in his dorm at the University of Texas, Austin. Dell’s strategy is to build computer so that it can be order by the consumers. It’s build to order strategy has made Dell the most successful company in the information technology field. Dell sells its machines and other equipments directly to customers
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about the case • Global PC Industry • Lenovo: From Emerging to Surging • Key Challenges of Lenovo from the case • Recommendations Agenda • Brief Summary about the case • Global PC Industry • Lenovo: From Emerging to Surging • Key Challenges of Lenovo from the case • Recommendations Overview of Global PC Industry Overview of Global PC Industry • Since early 1980s, PC industry has been the most dynamic electronic industry sector • The global PC industry reached mature
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big market without borders, the variety and combination of cultures in the World (Thomas L. Friedman, 2005; Victor K. Fung, el, at 2007; Ronald Aronica and Mtetwa Ramdoo, 2006). In fact, The change, updates, innovation and competition in technology industry are taking a level higher, because it happening every days, every hours (Jeffrey T. Macher, David C. Mowery; 2004). Factors impact to success of the company including external factors and internal factors. It closely related to the strategies in
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APPLE INC. FINANCIAL ANALYSIS REPORT Apple, Inc. Financial Analysis Report Ricardo Figueroa DeVry University BUSN412 Case Study Instructor David Mozinski May 27, 2013 Case Study Report Outline and Grading Guide (150 points) COMPANY NAME/WEBSITE/INDUSTRY Apple, Inc., http://www.apple.com/about/, Electronic Equipment BACKGROUND/HISTORY The company began as “Apple Computer” by Steve Jobs and Steve Wozniak. They were college dropouts. The company almost went bankrupt in 1996 even
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the following case study and then answer Questions 1 - 5 which follow: DELL COMPUTER Michael Dell founded Dell in 1984 while he was still a college student at the University of Texas in Austin. From the beginning, Dell sold directly to_th_e final customer and built PCs to users' specifications. This basic business model has not changed over the years, although it has been modified and refined as the company has grown. Dell started with telephone sales of upgraded IBM compatible PCs, and then shifted
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requests per quarter, covering 81 country sites, 28 languages and dialects, and in 26 different currencies. The Computer Industry The market for personal computers has been growing rapidly for several years with little end in sight. As of the end of the year 2000, approximately 120 million PCs were sold worldwide. Projections for the next five years of industry sales are as shown below: |Year |2001 |2002 |2003 |2004
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------------------------------------------------- Case Study: Apple Inc. in 2015 BUSMHR4490 Stanley Sun Kevin Tate Clayton Wang Zihao Wang Rita Xu Memorandum To: Dr. Bruce Bellner From: Team K Subject: Apple Case Analysis Date: 02/08/2016 Introduction The purpose of this memorandum is to provide an analysis of the consumer technology giant, Apple Inc. Here we will briefly mention Apple’s strategic position in each of the markets that it has become involved in, to better understand
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successful product lines, such as the PowerPC, iMAC or MacBook. But in retrospect, one can only wonder why despite Apple’s initial success and its easy-use, versatile product line, its market share in the PC market has remained so low. Even in the past few years, it has produced less than 5% of the PCs sold worldwide.[3] According to resource dependency theory[4], organizations are often controlled by external forces, and their ability to transform their goals is limited by those who they depend on
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Who profits from innovation in global value chains?: a study of the iPod and notebook PCs Jason Dedrick, Kenneth L. Kraemer and Greg Linden This article analyzes the distribution of financial value from innovation in the global supply chains of iPods and notebook computers. We find that Apple has captured a great deal of value from the innovation embodied in the iPod, while notebook makers capture a more modest share of the value from PC innovation. In order to understand these differences, we
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