commentary is boring. But NASCAR defenders argue that there’s another huge obstacle: the economy. “We knew admissions would be down [this year],” admits Roger VanDerSnick, COO of International Speedway Corp, which operates a dozen tracks around the country. “The biggest impediment is the economy.” NASCAR is largely supported by middle-class fans who are now reluctant to open their wallets. They also want value for their entertainment dollar. If NASCAR doesn’t live up to fans’
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pace is quicker and the dynamics more complex. Those who lead today’s brands can no longer rely on once immutable truths or principles of leadership honored in times past. It is a new world. And as purchasing increasingly shifts from a physical experience to a virtual one and transaction-based interactions between brands and consumers shift to relationship-based interactions, new skills and sensibilities are needed. Leadership roles are converging, traditional structures are crumbling, the consumer’s
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A study on “DIGITAL MARKETING TO PROMOTE JUSTBOOKS LIBRARIES” Submitted in partial fulfillment of the Requirements of AIMS INSTITUTE for the award of PGPIB POST GRADUATION PROGRAM IN INTERNATIONAL BUSINESS Submitted By V.V.S.RAJENDRA PRASAD Registration Number PGDM13040 Under the guidance of Prof. Brahm Sharma ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES 1ST STAGE, 1ST cross, Peenya, Bangalore 560058 2013-2014 CONTENTS CHAPTER NO. | TITLE | PAGE NO. | 1 | * INTRODUCTION
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and theory. However, competition in the mobile phone industry, despite its prevalence in public discussion, has received significantly less attention in academic research. Within the international business (IB) context there are very few academic studies that seek to analyze and compare the different geographical mobile phone markets from the viewpoint of competition. This thesis examines competition in the mobile phone markets of the United States and Europe in light of interviews and secondary
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to gain insights into the microeconomic underpinnings of the long-term macroeconomic trends affecting business strategy and policy making. For nearly two decades, MGI has utilized this “micro-to-macro” approach in research covering more than 20 countries and 30 industry sectors. MGI’s current research agenda focuses on three broad areas: productivity, competitiveness, and growth; the evolution of global financial markets; and the economic impact of technology. Recent research has examined a program
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pace is quicker and the dynamics more complex. Those who lead today’s brands can no longer rely on once immutable truths or principles of leadership honored in times past. It is a new world. And as purchasing increasingly shifts from a physical experience to a virtual one and transaction-based interactions between brands and consumers shift to relationship-based interactions, new skills and sensibilities are needed. Leadership roles are converging, traditional structures are crumbling, the consumer’s
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are essential? 2. 3. 4. 5. 2 C HAPTER O UTLINE Chapter-Opening Case: The New Yankee Stadium Looks to the Future 1.1 The Role of Information Systems in Business Today 1.2 Perspectives on Information Systems and Information Technology 1.3 Understanding Information Systems: A Business Problem-Solving Approach 1.4 Information Systems and Your Career 1.5 Hands-On MIS Projects Business Problem-Solving Case: What’s the Buzz on Smart Grids? THE NEW YANKEE STADIUM LOOKS TO THE FUTURE
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to gain insights into the microeconomic underpinnings of the long-term macroeconomic trends affecting business strategy and policy making. For nearly two decades, MGI has utilized this “micro-to-macro” approach in research covering more than 20 countries and 30 industry sectors. MGI’s current research agenda focuses on three broad areas: productivity, competitiveness, and growth; the evolution of global financial markets; and the economic impact of technology. Recent research has examined a program
Words: 60035 - Pages: 241
Is the use of technologies, such as "cookies", strategic to marketing goods and services online? What is the impact, if any, on consumer privacy? A few years ago, the combination of technology and marketing was not a common term. Even a very successful marketing model that was followed by software giant Microsoft, was neglected in many top ranking business schools. According to them what Microsoft was doing was a fad. But time has proved that they were wrong. Marketing guru Kotler has agreed
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CONTENTS: CASE STUDIES CASE STUDY 1 Midsouth Chamber of Commerce (A): The Role of the Operating Manager in Information Systems CASE STUDY I-1 IMT Custom Machine Company, Inc.: Selection of an Information Technology Platform CASE STUDY I-2 VoIP2.biz, Inc.: Deciding on the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5 Data
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