equity is significantly correlated with revenues for quick-service restaurants. In a study 394 respondents gauged the strength of seven quickservice restaurant brands doing business in Seoul, Korea. The study tested four elements of brand equity, namely, brand awareness, brand image, brand loyalty, and perceived quality. Of those attributes, brand awareness had the strongest direct effect on revenues, while loyalty had the least effect. Dividing the restaurants into high-performing and low-performing
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and want to make sure that everything in their plan would work smoothly. In most cases, they have a system of their own, believes in the rules they set and won’t change them easily. Management by Lusot (Opportunist) Managers who are opportunists have no principles, or they change their principles according to the situation. They have strong faith in money and power but not in people, and they lack the sense of loyalty. Once their padrino is no longer in power, they would terminate the relationship
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Introduction The familiarity with the love tradition makes it easily mistakable for a natural and universal phenomenon and even brings a laxity of enquiring into its origins. However, it is difficult of not impossible to show love to be anything more than an artistic phenomenon or construct- a literary per formative innovation of Middle Ages. Courtly love was a medieval European formation of nobly, and politely expressing love and admiration. Courtly love was secret and between members of the nobility
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who helped me knowingly and unknowingly in one way or the other. At the end I would also like to thank ICFAI BUSINESS SCHOOL and my friends without whom this Project would have been a distant reality. INDEX S.NO. | TOPIC | PAGE NO. | 1 | Introduction | 4 | 2 | Major Competitors | 5 | 3 | Market Share | 6 | 44.14.24.3 | Comparative Study ON SCALE OF 7 P’sPVRBig CinemasINOX | 71113 | 55.15.25.3 | Competitive AdvantagePVRBig CinemasINOX | 141515 | 6 | Recommendations | 15 | 1. INTORODUCTION
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Executive Summary Whistle blowing is when an employee raises a concern about wrongdoing or malpractice in the workplace that has a public interest aspect to it. Persons who act as whistle blowers are often subjected to retaliation by their employers. Therefore it became important to protect whistle blowers by introducing the Disclosure Protection Act (Act 26 of 2000). The purpose is to provide procedures and offer protection to employees against organisational detriment. Even though the Act intends
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Retail Channel (MTC): A Study in HCM City. CHAPTER I INTRODUCTION The introduction section will look at the retail market nowadays in Vietnam that is reason and factors from initiated this study. This part will show you the background of research, problem statement, research methodology, implication and scope and limitations which expect from the research and structure of this study. Those parts help you capture the content of this study to understand clearly what this study did. 1.1 Background
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market share of Aktel is now decreasing at a great extent as the customer loyalty level is decreasing. As the socioeconomic status of the country does not provide further possibilities to enhance the growth of the industry, as a market follower, Aktel should strive to retain its existing subscribers and penetrate other operator’s subscriber. Therefore, there is an emergence of studying the related facets of the customer loyalty in the context of Bangladesh GSM telecommunication system for Aktel to
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by Fortune India magazine and Hay Group. ITC also features as one of world's largest sustainable value creator in the consumer goods industry in a study by the Boston Consulting Group. ITC has been listed among India's Most Valuable Companies by Business Today magazine. The Company is among India's '10 Most Valuable (Company) Brands', according to a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled by Business Week
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customer satisfaction and loyalty: An empirical examination Daniel J. Flint a,⁎, Christopher P. Blocker b, Philip J. Boutin Jr. a a b The University of Tennessee, Knoxville, TN, USA Baylor University, Waco, TX, USA a r t i c l e i n f o Article history: Received 22 October 2009 Received in revised form 30 January 2010 Accepted 27 May 2010 Available online 31 July 2010 Keywords: Customer value anticipation Service dominant logic Customer loyalty Customer satisfaction Customer
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Name Here Marketing Plan Wolverine Software, Inc. Presented to: Professor Name Here Webster University In Partial Fulfillment of the Requirements of: Marketing Spring 2012 Section OA March 9, 2012 Table of Contents Executive Summary 1 Environmental Analysis 1 A. The Marketing Environment 2 C. Current Marketing Objectives and Performance 4 SWOT ANALYSIS 5 A. Strengths 6 B. Weaknesses 6 C. Opportunities 7 D. Threats 7 MARKETING
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