Creating a Business Plan Harvard Business Press Boston, Massachusetts ISBN-13: 978-1-4221-6687-1 Creating a Business Plan Pocket Mentor Series The Pocket Mentor Series offers immediate solutions to common challenges managers face on the job every day. Each book in the series is packed with handy tools, self-tests, and real-life examples to help you identify your strengths and weaknesses and hone critical skills. Whether you’re at your desk, in a meeting, or on the road, these portable
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other operator’s subscriber. Therefore, there is an emergence of studying the related facets of the customer loyalty in the context of Bangladesh GSM telecommunication system for Aktel to retain and increase its market share. Hence, in the current study, the researchers intend to examine whether there are relationships among service quality, customer satisfaction, trust, and customer loyalty in Aktel in Bangladesh or not. Statement of the problem Customer satisfaction and trust are positively
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Master Thesis in Marketing STRONG BRANDS How Brand Strategy and Brand Communication Contribute to Build Brand Equity THE CASE OF NAVIGATOR Student: Daniela Yasenova Baeva Supervisor: Professor Doctor Arnaldo Fernandes Matos Coelho May, 2011 Master Thesis in Marketing STRONG BRANDS – How Brand Strategy and Brand Communication Contribute to Build Brand Equity: THE CASE OF NAVIGATOR 1 ABSTRACT In a world of global competition that we are living nowadays, brands are each time more used
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Relationship between Brand Equity and Firms’ Performance by WOO GON KIM and HONG-BUMM KIM Strong brand equity is significantly correlated with revenues for quick-service restaurants. In a study 394 respondents gauged the strength of seven quickservice restaurant brands doing business in Seoul, Korea. The study tested four elements of brand equity, namely, brand awareness, brand image, brand loyalty, and perceived quality. Of those attributes, brand awareness had the strongest direct effect on revenues
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In The Name of ALLAH, the Most Merciful, the Most Beneficial. MANAGEMENT Presented To: Sir Salman Saif Presented By: Iqra Umer Eram Chaman Iqra Khan Jamal Akram Usman Saddique Department Of Banking & Finance GC University of Faisalabad 1 To Almighty Allah The Most merciful The Most beneficent Who enabled us the ability To Understand And comprehend things Around us. 2 We would like to thank our professor “SIR SULMAN SAIF” who was always there to help and guide us when we
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Lobschat, L., Zinnbauer, M. A., Pallas, F., & Joachimsthaler, E. (2013). Why Social Currency Becomes a Key Driver of a Firm's Brand Equity – Insights from the Automotive Industry. Long Range Planning, 46(PLS applications in strategic management: Partial Least Squares modeling in strategy research), 125-148. doi:10.1016/j.lrp.2012.11.004 Introduction In the past decade, managers have endeavored to build brands by creating a strong identity and conveying this identity through consistently managing
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aspects of an individual's life. Quality of life has also been defined as the `output' of the inputs of the physical and the spiritual (Liu 1974); as the degree to which a person accomplishes life goals (Cella and Cherin 1987); and even quantified crudely as a formula in which quality of life (QL) is a product of one's natural endowment (NE) and the effort made on one's behalf by the family (H) and society (S), such that QL ]] NE ]] H ]] S (Shaw 1977). The meaning of the concept of quality of life
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UNITED NATIONS ENVIRONMENT PROGRAMME UNITED NATIONS ENVIRONMENT PROGRAMME DECOUPLING NATURAL RESOURCE USE AND ENVIRONMENTAL IMPACTS FROM ECONOMIC GROWTH Acknowledgements Editor: International Resource Panel Working Group on Decoupling Lead authors: Marina Fischer-Kowalski, Institute of Social Ecology Vienna, Alpen-Adria University, Austria, with the support of the Lebensministerium, Austria and Mark Swilling, Sustainability Institute, School of Public Leadership, University of
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indispensable contributions towards the realisation of this work. I received much technical support from my supervisor Prof Ebben Van Zyl and cosupervisors Dr Petrus Nel and Dr Estelle Boshoff. I appreciate all the efforts they made in seeing that this study is diligently done. I remain particularly indebted to them. Special gratitude goes to my entire family especially my parents Mr & Mrs Nde for the moral and financial support they gave me my sister, Adeline; my brothers Davidson and Jeff and my friends
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The objective of this study is to explore the implications of social media for business‐ to‐business brand management. Thought leaders of social media and branding in the online environment are currently doing their work out in the field, whilst the academics are lagging behind. In order to shed some light on issues regarding how B2B companies should manage opportunities and challenges in the social media space, this master thesis seeks to address the topic by conducting an exploratory study on how B2B
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