6 Objectives of the study 7 5. PROPOSED RESEARCH METHODOLOGY 7 Research Design 7 Sampling Frame 8 Sample size 8 Sampling technique 8 Data collection 8 Data analysis techniques 8 6. EXPECTED OUTCOME 8 7. BIBLIOGRAPHY 9 8. LIST OF PUBLISHED PAPER 10 1. TITLE OF THE THESIS BRANDING STRATEGY IN BANKING SECTOR IN INDIA 2. INTRODUCTION Brands have been considered as the second most important assets for a firm after customers (Ambler, 2000 Doyle, 2001 Jones, 2005). Due to rapid
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Exposing the Psychological: Fraudulent Actions in Accounting Kareem R. Nuru Savannah State University Abstract My study is about going through the mind of an fraudulent accountant and visualizing the process of committing this crime and why. By figuring out this process maybe businesses and corporations can have an early detection and prevent the fraudulent act before it destroys a company. Psychologically the mind of a human is set up in different ways that people cannot understand the
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Meta-Analytic Review of the Correlates of Recruiting Outcomes Derek S. Chapman, Krista L. Uggerslev, Sarah A. Carroll, Kelly A. Piasentin, and David A. Jones University of Calgary Attracting high-performing applicants is a critical component of personnel selection and overall organizational success. In this study, the authors meta-analyzed 667 coefficients from 71 studies examining relationships between various predictors with job– organization attraction, job pursuit intentions, acceptance intentions,
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History of Women in Science Women have continually played a part in scientific endeavor, even prior to invention of the term ‘scientist’. Nevertheless, in Western culture, science and femininity lacked unity and the masculine painting of science revealed not only that more males did science, but that science itself was seen as an integrally masculine venture. The notion that mathematics and science were unsuitable or ‘hard’ for women, and even ‘at odds’ with real femininity, can be trailed back to
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The inclusion of a brief summary (‘Executive Summary’) is standard reporting practice and is meant to act as a guide to the contents of the report and to highlight major conclusions and recommendations. The Executive Summary derives its name from the practice of providing the executives of an organisation, that is, those responsible for making decisions and taking appropriate action, with a concise outline of the major points in a report to save them time. The detail can be pursued in more
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Social Media Marketing Tracie Simmons Contemporary Business BUS 508 Dr. Laura Jones Strayer University August 23, 2012 Social Media Social media is best understood as of new kind of internet based media, where human beings discover, read and share news and information and content. Using online technologies and practices, people can share their insights, opinions, experience and perspectives taking different forms of social media including texts, images, pictures, audios and videos. There
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Journal of Correctional Health Care http://jcx.sagepub.com/ Substance Use and Sexual Behavior Among Men Prior to Parole Revocation: Prevalence and Correlates David Wyatt Seal, Michelle Parisot and Wayne DiFranceisco J Correct Health Care published online 14 March 2012 DOI: 10.1177/1078345811435322 The online version of this article can be found at: http://jcx.sagepub.com/content/early/2012/03/12/1078345811435322 A more recent version of this article was published on - May 10, 2012 Published
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Financial Literacy among Youth: Case of Amritsar City Dr. Arwinder Singh Assistant Professor/Department of Commerce Guru Nanak Dev University Regional Campus, Gurdaspur, Punajb, India #08968092299 arwinder.gndu@yahoo.com Nitika Bhandari (Corresponding Author) Assistant Professor/Department of Commerce Khalsa College for Women, Amritsar, Punjab, India #08146993589 Nitika3088@gmail.com Determinants of Financial Literacy among Youth: Case of Amritsar City Abstract
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selected award-winning commercials (Communication Arts) with a random sample of control commercials. The commercials were embedded in television programs and subjects for a naturalistic viewing experience. Studies 1 and 2 had aided and unaided brand and execution recall as dependent variables. For Study 3, brand attitude and purchase intent were the dependent variables of interest. Results indicated that creative commercials facilitate unaided recall, but that creativity did not enhance aided recall,
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Nutrition for Performance CRN: 6978 October 7, 2013 ------------------------------------------------- Testosterone ------------------------------------------------- History & Uses Scott Livingston How did knowledge of testosterone come about? Well, in 1849 Arnold Berthold, a German scientist conducted the first formal experiment pertaining to hormones. He noticed that chickens that were castrated during development grew up to be passive (lacking fighting and mating behaviors) compared
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