European Journal of Social Sciences – Volume 11, Number 1 (2009) Customer Relationship Management (CRM) Best Practices and Customer Loyalty A Study of Indian Retail Banking Sector Kallol Das School of Management, International Institute of Information Technology, P-14 Rajiv Gandhi Infotech Park, Hinjawadi, Pune, Maharashtra, India E-mail: getkdas@gmail.com Jitesh Parmar Shrimad Rajchandra Institute of Management & Computer Application Gopal Vidyanagar, Bardoli Mahuva Road, Dist. Surat
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attachment Part-A Marketing Research and Consumer behaviour 1. Objectives of marketing research To understand why customers buy a product To forecast the probable volume of future sales or expected market share To assess competitive strengths and strategies To evaluate the effectiveness of marketing action already taken To assess customer satisfaction of company’s products/services 2. Marketing research According to American Marketing Association (AMA), “Marketing Research is the
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1 Case Studies of Business 2 Case Studies of Business Identifying customers and meeting their needs 3 Case Studies of Business Page 1: Introduction Marketing is about making sure that a business is providing the goods and services that customers want. It involves identifying and anticipating what consumers want today and will want in the future. The marketing department then plays an important role in taking these goods and services to market through all the channels the business
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CASE STUDIES Amy’s Kitchen Case Study From start-up to leading natural and organic frozen food brand Reference Code: CSCM0256 Publication Date: August 2009 DATAMONITOR VIEW CATALYST Amy’s Kitchen was established by Andy and Rachel Berliner in 1987, and concentrates on the production of natural and organic meals. The company has dramatically expanded its product range in the 22 years since its founding from its one initial vegetable pot pie and in the fiscal year 2008, recorded revenues of
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The objective of this study is to explore the implications of social media for business‐ to‐business brand management. Thought leaders of social media and branding in the online environment are currently doing their work out in the field, whilst the academics are lagging behind. In order to shed some light on issues regarding how B2B companies should manage opportunities and challenges in the social media space, this master thesis seeks to address the topic by conducting an exploratory study on how B2B
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should utilize social media marketing along with traditional marketing practices? • What are the various applications of social media marketing for various companies functioning in the Indian market? What are the advantages and disadvantages of using social media marketing? • What are the social media marketing techniques followed by Coke and Pepsi in beverage industry? • What are the ways in which social media can more effectively be used by Coke and Pepsi for marketing their products? 2.4 Thesis
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Case Study 10. Learning from Amazon’s culture of metrics Questions 1.By referring to the case study, Amazon’s website for your country and yourexperience of Amazon offline communications, evaluate how well Amazon communicate their core proposition and promotional offers. Worldwide, the proposition is summarised by the well-known brand identity, which features ‘from A toZ’ suggesting the range of products and breadth within categories. Amazon used to refer to itself asthe world's largest bookstore
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semester examination carrying 80 marks will have two sections A and B. Section A worth 60 marks will have 6 theory questions out of which students will be required to attempt any four questions. Section B carrying 20 marks will contain one or more cases. Cases prescribed below are only for classroom discussion and internal evaluation and not for end semester examinations Course contents 1. Concept of Management Functions and Responsibilities of Managers, Fayol's Principles of Management, Management
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evaluate the customer’s buying behavior of cars by taking Tata Nano as the primary example and analyzing car-marketing segments in the automobile industry in order to support the Indian automobile companies especially Tata Nano, for improving their market sales. Scope of the Research The main scope of this project is to analyze the information on the Indian automobile industry and the car marketing aspects of automobile industry by considering Tata Nano as an example. This research will provide the
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BUSINESS AND MANAGEMENT STUDIES (DEPARTMENT OF MARKETING STUDIES) A STUDY INTO THE EFFECT OF ENVIRONMENTAL MARKETING ON CORPORATE BODIES. A CASE STUDY OF ACCRA BREWERY COMPANY. PRESENTED BY: Dennis kankam A PROJECT SUBMITTED TO THE DEPARTMENT OF MARKETING THE SCHOOL OF BUSINESS STUDIES, ACCRA POLYTECHNIC, IN PARTIAL FULLFILMENT OF THE REQUIREMENTS FOR AWARD OF THE HIGHER NATIONAL DIPLOMA JULY, 2013. CHAPTER ONE 1.0 INTRODUCTION 1.1 Background of the Study Environment is simply
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