CASE STUDY PROPOSAL NO 1: INTRODUCTION: Milano Pizza & Fast Food Take Away Restaurant situated in Karachi at the Zamzama commercial lane offers quality clean, fresh and hygienic Pizza and fast food. It has various Pizzas’ dishes and a high range of fast foods. People here can enjoy the real taste of Pizza and fast food at Milano Pizza & fast Food with exclusive deals and offers. OFFERINGS: Milano offers a variety of fast food for its customers which include its special offering of
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planning. * Lecture 5: Organisational structure and culture. * Lecture 6: Human resource management. * Lecture 8: Managing people in organisations. * Lecture 11: Entrepreneurship Section B Read the case study * Go through the case study highlighting the key issues. Also link this issue to one of the concepts in the textbook (e.g., motivation or leadership……) * Determine what you think are the main contributors to the problem/opportunity the business is facing
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ASB-3101 HUMAN RESOURCE MANAGEMENT Credits: 10 Contact hours: 23 Semester: 1 Pre-requisites: ASB-2104 Module organiser: Sally Sambrook Note: This module is available through the medium of Welsh (ACB-3101). Aims: To examine issues and developments in the field of contemporary human resource management (HRM). To develop an understanding of the complex issues facing human resource (HR) specialists and line managers in meeting their responsibilities for selecting, deploying, training
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reflect the evolution of the green agenda. It deals with the change in environmental concern to become less explicitly ‘top of mind’ among many consumers and managers, instead becoming more of a central core value influencing consumption and marketing decisions. The chapter on dealing with different stakeholders is now entitled ‘Teaming Up for Success’ reflecting the trend towards collaborative solutions for environmental problems. It is a pity that these developments in the book have not
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P2- Market research for Nivea Primary research used by Nviea The methods Nivea used where focus groups where they held a discussion with a group of females, which helps Nviea, understand the beliefs and motivations that the group has. Some of the main findings that resulted with the focus group are that women care increasingly about the condition of their underarms. They also found out that the deodorant segment is still powerful in the market, which is good for Nviea because it means that their
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she became the Head of Marketing at the “Global Travel Group”, a leading travel Company in Colombo. The company opened five new branches within the last three months. Hence, Rebecca’s team had numerous challenge and unusually heavy workload. The main objective of the case study is to find, describe and analyze problems effectively. Problems can be found easily in this case study. Problem 01, No proper understanding about Culture & No proper qualification -Marketing depends on customer &
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| MURIITHI ERIC | THE RELATIONSHIP BETWEEN CORPORATE GOVERNANCE PRACTICES AND FINANCIAL AND FINANCIAL PERFORMANCE OF INVESTMENT BANKS IN KENYA | NICHOLAS KIPYEGOMEN CHEPKOIWO | FACTORS AFFECTING THE DEVELOPMENT OF EMERGING CAPITAL MARKETS. THE CASE OF NAIROBI STOCK EXCHANGE | KIPKURUI KIMOSOP | THE RELATIONSHIP BETWEEN CORPORATE GOVERNANCE AND FINANCIAL PERFORMANCE OF INSURANCE COMPANIES IN KENYA | OMENDA CHRISTOPHER ODHIAMBO | EFFECT OF STOCK SPLITS ON STOCK LIQUIDITY OF COMPANIES QUOTED
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MARKETING RESEARCH FOR FOOD CHAINS Introduction Restaurants are a notoriously difficult business to own or operate. Not only is it a relatively capital and employee-intensive business, restaurants are also highly regulated, low margin and in most cases have a plethora of competition to deal with. A successful restaurant can make a lot of money for the owner and a lot of prestige comes with being associated with a popular restaurant. While the food and atmosphere of a restaurant are obviously
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explain to the management of SPSL about the best promotional tool that they need to use to increase awareness and market share in Manchester based on the case study. Benefits of employing a sales force: The various types of promotional tools that are used by business organisations like SPSL are: advertising, public relations, trade event, direct marketing, sales promotion and personal selling. Advertising: Advertising is the process through which a company draws attention of the members of public about
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Driving Inclusive Growth through Experiential Marketing: A Retail Perspective Mainak Kanjilal, Final Year Student, PGDIM, NITIE Utsav Ghosh, Final Year Student, PGDIM, NITIE Dr. Ranjan Chaudhuri, Assistant Professor (Marketing Area), NITIE Study based approach coupled with primary research has been done to arrive at the conclusions. An analysis of the different
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