Mori International University of Japan Julian Diaz III and Alan J. Ziobrowski Georgia State University Nico B. Rottke European Business School Using data from three countries that differ economically, culturally, and geographically, this study examines the role of Prospect Theory’s reflection effect, a psychological factor, in combination with Uncertainty Avoidance (UA), a cultural factor, on the choice of mortgage products. Experiments were conducted using business professionals in the United
Words: 7970 - Pages: 32
for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management and competitive analysis. 211. (MKTG773) Consumer Behavior. (C) Cutright, Reed. Prerequisite(s): MKTG 101. This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience
Words: 6959 - Pages: 28
CHAPTER 1 INTRODUCTION TO RESEARCH Instructional Goals 1. To generate interest in research for the students by driving home the point that successful managerial problem solving is nothing other than understanding and analyzing the situation at hand, which is what research is all about. 2. To help students differentiate between research‐based problem solving and “going by gut‐feeling”, the latter of which might sometimes help to solve problems in the short term, but might lead to systemic long‐term adverse consequences
Words: 36635 - Pages: 147
knowledge in a given study. In order to conduct and evaluate any research, it is therefore important to know what these assumptions are. This chapter discusses the philosophical assumptions and also the design strategies underpinning this research study. Common philosophical assumptions were reviewed and presented; the interpretive paradigm was identified for the framework of the study. In addition, the chapter discusses the research methodologies, and design used in the study including strategies
Words: 14381 - Pages: 58
COMPARING PERCEPTIONS OF THE SYSTEMS ANALYSIS AND DESIGN COURSE BRANDI N. GUIDRY University of Louisiana at Lafayette Lafayette, LA 70504 DAVID P. STEVENS University of Louisiana at Lafayette Lafayette, LA 70504 ABSTRACT Information Systems (IS) practitioners and educators have equal interest in the content of the Systems Analysis and Design Course (“SAD”). Previous research has examined instructors’ perceptions regarding the skills and topics that are most important in the teaching of the SAD
Words: 6702 - Pages: 27
way. The binary logic regression has become the most preferred data analysis method that describes the relationship between response variable and an explanatory variable that and it is usually used where a variable follows binomial distribution. Assumptions of binary logistic regression Among the assumptions applied in the application of binary logistic regression is that logistic regression usually does not assume a relationship that is linear between the dependable and undependable variables.
Words: 1754 - Pages: 8
opponents believe the relationship between CSR and company’s performance is neutral (Aupperle, Carroll, & Hatfield, 1985) and CSR’s benefit to a company’s performance is not obvious. As a matter of fact, even CSR performance can’t be measured easily and numerically in most cases, its benefit to a company’s performance is significant. In this paper, the elaboration will cover three most important dimensions: brand value enhancement, employee attraction and consumer relationship nurturance. To begin
Words: 1226 - Pages: 5
Laboratory Experiments A laboratory experiment takes place in an artificial and controlled setting, which is not natural to the participants of the study. There is an independent variable, which is purposefully manipulated by the researchers, and the dependent variable is measured, to see the effect of changing the IV on the DV. All other variables other than these are controlled to the best of the researchers’ ability, which are called extraneous variables, but sometimes other variables can affect
Words: 4677 - Pages: 19
pertinent issues that affect the research study, it is important to give an incisive look at the various variables under which the data collection was carried out. In this research for data analysis, various statistical techniques have been used in order to bring on board the real performance standards of the restaurant and its exact place in the industry. In specific terms, the statistical techniques such as the correlation analysis, regression analysis, the ANOVA, measures of central tendency,
Words: 5006 - Pages: 21
A Handbook on Thesis Writing 1 BASICS OF THESIS WRITING Thesis Writing is a requirement for graduating students particularly those who opted for Plan A (Thesis) instead of a comprehensive examination. This book focuses on the mechanics on how to develop a thesis and is made simple for easy understanding of the processes. Many students are confronted with tasks that demand good writing skills. They need guidance on how to go about the complex job of writing a thesis or dissertation. This book
Words: 7088 - Pages: 29
