Case Study Telekom Malaysia Marketing Concept

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    Marketing Robi Axiata Bangladesh

    different companies are providing mobile phone connections in Bangladesh. In comparison to the big population it is becoming a huge market for mobile phone service companies. Every company is trying to provide as much facilities as possible to do marketing campaign in many ways they have available in their hand. TM International (Bangladesh) Limited is formed a huge demand in this sector. The company known as ROBI across the country has more than two million subscribers both in prepaid and postpaid

    Words: 3471 - Pages: 14

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    Accounting

    Title: MALAYSIAN ACCOUNTING REVIEW       QC1. FIELD of RESEARCH (FoR) PANEL to which this request is directed (tick one box only):  0806 Information Systems  1401-1499 Economics  1501 Accounting  1502 Finance  1503 Management  1504-07 Marketing/Tourism/Logistics  180105/1801025 Business and Taxation Law   QC2. WHAT ABDC 2013 RATING DO YOU PROPOSE FOR THIS JOURNAL?  A*  A B C   QC3. WHAT ABDC 2010 RATING WAS THIS JOURNAL ASSIGNED?  A*  A B C   QC4. WHAT ERA 2010 RATING

    Words: 3679 - Pages: 15

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    A Case Study on the Difficulties Faced by Tm Point Kuala Selangor in Operating It Shop

    A CASE STUDY ON THE DIFFICULTIES FACED BY TM POINT KUALA SELANGOR IN OPERATING IT SHOP BACHELOR OF BUSINESS ADMINISTRATION WITH (HONS) OPERATIONS MANAGEMENT FACULTY OF BUSINESS MANAGEMENT NOVEMBER 2009 AbstrAct ABSTRACT This case study will be conducted in TMpoint Kuala Selangor. I would like to identify the difficulties faced by this organization in operating it shop. As this company is a serviceoriented organization, they need to satisfy customer’s needs and wants. Sometimes, they

    Words: 13705 - Pages: 55

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    Mcdonalds Fast Food Chain Malaysia

    originated in California, USA. Ray Kroc became a franchisee of the McDonald brothers (Dick and Mac) and began opening new restaurants, buying all the rights to the McDonald's concept in 1961 for $2.7 million. McDonald’s Corporation give the franchise to Golden Arches Restaurant Sdn Bhd to operate McDonald’s restaurants in Malaysia and the first outlet was opened in April 1982 at Jalan Bukit Bintang, Kuala Lumpur. McDonalds mission is “To be our customers' favourite place and way to eat” and their

    Words: 4509 - Pages: 19

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    Economics

    5, 2011 | PART A (Case Scenario) (a) Elaborate on the causes of sugar price hike as discussed in the article above. [8 marks] The article as reported by Andrew Clark indicates that the main cause of the sugar price increase in the global commodity market occurred due to a simultaneous drop in the overall supply of sugar by the world’s largest sugar producer, Brazil, alongside a change in the supply and demand of the world’s largest consumer of sugar, India. In the case of Brazil, the world’s

    Words: 6499 - Pages: 26

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    Brand Management Report

    practical scenario of a Telecommunication Company. RobiAxiata Limited is a dynamic and leading countrywide GSM communication solution provider. It is a joint venture company between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. RobiAxiata Limited, formerly known as Telecom Malaysia International (Bangladesh), commenced its operation in 1997 under the brand name Aktel among the pioneer GSM mobile telecommunications service providers in Bangladesh. Later, on 28th March 2010 the company

    Words: 10458 - Pages: 42

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    Roles of Technology in Developing Marketing Strategies for Robi Axiata Limited

    ever Prepaid mobile service and other innovative services. With its strengths and competencies developed over the years, Robi aims to provide the best, in terms of coverage and connectivity to its customers all over Bangladesh. 1.1 Origin of the study Today practical experience and research work is as much essential in academic education that enables someone to be successful business executive especially in the competitive business environment. In order to gather knowledge and experience regarding

    Words: 4418 - Pages: 18

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    Marketing Plan

    2.2.2.4.2 Market Attractiveness 16 2.2.2.4.3 GE Matrix Chart 16 2.2.2.5 Buyers Analysis. 16 3.0 Marketing Objectives, Strategies and Marketing Mix 17 3.1 Marketing Objectives 17 3.2 Financial Objectives 17 Marketing Strategy’s 17 3.3.1 Untapped Segment & Brand awareness 17 3.4 Product Life Cycle 18 3.5 Segmentations, Targeting and Positioning 19 5.0 P1WiMAX Marketing Tactics 22 5.1 Promotion 22 5.1.1 Events 23 5.1.2 Service availability in F&B outlets 24 5.1

    Words: 13383 - Pages: 54

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    Organizational Behaviour

    Question 1 Describe a task that you’ve done recently for which you exerted a high level of effort. Explain your behavior, using any three of the motivation approaches described in this COURSE. Motivation is essential to almost any aspect of life. Nature has an intrinsic motivation; it does what it does in and out of itself, without further reflection. There are few humans on this planet who do not question or reflect on their motivation for certain tasks every day. And yet, it is such an underdeveloped

    Words: 3234 - Pages: 13

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    Churn Management

    Hypercompetitive Market Managing Churn in a Hypercompetitive Market Submitted to Farhana Sehreen Lecturer Department of Marketing Jahangirnagar University Submitted by Belal Hasan ID no. 1336 Session: 2009-10 Department of Marketing Jahangirnagar University Date: 12 September, 2013 August 16, 2013 To Farhana Sehreen Lecturer Department of Marketing Jahangirnagar University Subject: Submission of internship proposal Sir, I am glad to submit the internship report proposal

    Words: 8796 - Pages: 36

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