4Ps ◆ Product Zara sells women, men, and kids’ apparels and other accessories, shoes, and bags. It has a strong product strategy called WIGIG “When it’s gone, it’s gone”. It means Zara produces small quantity but with varies style of garments in order to limit the supply which could push the customers snapping up queues when they see the products. Zara tend to design fashionable products according to the current trends. Also, Zara create around 40,000 new garments every year, from which 10
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Zara – Fast Fashion Please assume you are a competent consultant of a very famous consulting company, such as Boston Consulting Company (BCG), McKenzie, or Monitor. And you are assigned to diagnose/evaluate the current strategy and to give recommendation(s) for the future growth of ZARA (or Inditex). You should submit your report to your boss on the day of the discussion. 1. Describe the characteristics of the industry in which ZARA compete. 2. What are the value(s) that ZARA?
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Títol: Benetton and Zara information systems:a comparative analysis Volum:I de I Alumne: Chiara Pirone Director/Ponent:Jose M.Cabré Garcia Departament:Organización de Empresas Data: 28 Junio 2010 DADES DEL PROJECTE Títol del Projecte:Benetton and Zara information systems:a comparative analysis Nom de l'estudiant:Chiara Pirone Titulació:Ingenieria superior Informatica Crèdits: 37.5 Director/Ponent:Jose M.Cabré Garcia Departament:Organización de Empresas MEMBRES DEL TRIBUNAL President:Ferran
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which also owns other retail outlets like Dorothy Perkins, Miss Selfridge, Wallis and Burton. Currently it has 137 international franchises in 37 countries. Mainly known for its women’s clothing, Topshop’s product ranges from clothing, to shoes, to fashion accessories. Additionally, it has also expanded into the e-commerce arena in several markets that they are operating in. Being a multinational retailer, Topshop is step closer to becoming a global brand by opening its first store in Hong Kong recently
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systems relate to the way Zara runs its business. What types of systems are the most essential for this company in its current environment? Zara is a clothing company that was founded in 1975 and came from Spain. Its under Inditex group which owns other brands such as Massimo Dutti, Pull & Bear, Oysho, Uterques and many more companies. Zara grew very fast and currently in 2012 has 1,617 stores worldwide. With a large name in the fashion industry, besides that, Zara faces tough competition internationally
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CASE STUDY Zara The case describes how Zara, operating out of the Galician port of La Coruña in north-west Spain has managed to become a benchmark for speed and flexibility in the garment industry. The case offers an illustration of a fast-response global supply, production and retail network. In 2003 Zara was the only retailer that could deliver garments to its stores worldwide (507 in 33 countries) in just fifteen days after they were designed. It could do that because of its unique systems
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Title: Case Study: H&M in Fast Fashion: Continued Success. Word count:2638 Abstract This report contains the analysis of value and culture of reputable apparel retailer H&M, as well as three analysis method, which is PETEL, Porter’s five forces, and VRIO framework, to analyse the external influence factors, competitors, and competitive advantages of H&M. Three new potential strategies are tested by using the model of Johnson and Scholes, and one proper strategy will
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I . Background Inditex, founded by Amancio Ortega, operates six different chains: Zara, Massimo Dutti,Pull&Bear, Bershka, Stradivarius, and Oysho. Since 2006 when the case was written, Inditex hasadded Zara Home and Uterque to its collection. 1 The retail chains were meant to operate asseparate business units within a structure, which included six support areas and nine corporatedepartments. Each chain addressed different segments of the market, but all share the samegoal: to dominate their
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Zara: IT for Fast Fashion Case Supply Chain Management Module 1 Date: October 7th, 2009 Executive Summary My decision is to upgrade the POS terminals used by Zara to ensure the company is current with technology and compatible with the hardware vendor’s machines. January 1st 2004 is the scheduled date the POS terminals will be upgraded and running in all Zara stores around the world. The upgraded POS terminals will include more applications
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Drawing on the Resource Based View literature, evaluate whether and how Zara generates sustainable competitive advantage Based upon the analysis of the ‘ZARA: Fast Fashion’ case study and referring to literature on the resource based view along with other appropriate theory and frameworks, I will draw a conclusion as to whether Zara have been able to create a sustainable competitive advantage, focussing primarily on their core competences developed over time. The resource based view stems from
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