UNDERSTANDING CORPORATE REBRANDING: AN EVOLUTION THEORY PERSPECTIVE Alexander C. Tevi, M.Sc. Faculty (Marketing Communications) School of Media and Communication Pan-African University 3, Ahmed Onibudo St. Victoria Island Lagos Nigeria 00234 802 300 2328 alextevi@yahoo.com Olutayo Otubanjo, PhD Senior Lecturer (Marketing) Lagos Business School Pan-African University Km 22 Lekki Epe Expressway Ajah, Lagos, Nigeria. 00234 808 608 6816 totubanjo@lbs.edu.ng Electronic copy available at: http://ssrn
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------------------------------------------------- Leeds Metropolitan University ------------------------------------------------- Leeds Business School ------------------------------------------------- Corporate Strategy Critically examine how the success of Ikea has been supported by its organisational culture Mona Thorvaldsen, Kate Mulvana, Joan Kawalewale, Tom A. Trosterud, Jodie Evans MA Public Relation Management & MA Business Studies Semester Two Module Leader: Lawrence
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EXECUTIVE SUMMARY Vietnam is a young country with the developing economy. To be a member of WTO (World Trade Organization), Vietnam can have many opportunities to develop more and more but it is also a challenge for this South East Asia country in the time changing from command economy to mixed economy. Established on 9th, April, 1995, through 15 years operating on home care products, personal care products and food, Unilever Vietnam has achieved a lot of success and be remarkable in Vietnam’s
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Research Goal The main goal of doing a project on AMBUSH MARKETING is to know that how it take advantage of situations which allow brands/products to get extra exposure at minimal cost. Research Objectives 1. To examine the unethical issues in the advertising industry. 2. Determine the need of Ambush Marketing. 3. To analyze the measures of Ambush Marketing. 4. To study whether Ambush Marketing is ethical or unethical. Research Questions 1. What are the measures to combat
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National Aeronautics and Space Administration Academy of Program / Project & Engineering Leadership Space-to-Space Communications System (SSCS) www.nasa.gov casestudy SPACE TO SPACE COMMUNICATIONS: IN-HOUSE HARDWARE DEVELOPMENT When Johnson Space Center’s Matt Lemke showed up for work as the project manager of the Space-to-Space Communications System at the tail end of 1994, he discovered that the project he had inherited was not the one he expected. On his second day on the job
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Introduction WorldCom is a telecommunications company which was lead by CEO, Bernard Ebbers and CFO, Scott Sullivan. In 1999, WorldCom was not melting Wall Street’s revenue and earnings expectations, and it appeared that the coming year would produce more bad news. The CFO argued for setting realistic targets. However the CEO insisted that the company needed double digit growth, and pushed for aggressive targets. These aggressive targets were not supported by historical data or strategic assessments
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Social Responsibility JJT Task 1 Corporate Social Responsibility Strategy Chris Dennison Introduction In today’s global economy of socially conscious shoppers, it is not enough to simply create and sell a high quality good or service. A recent study shows that corporate social responsibility is critical to establishing and maintaining a positive reputation as evident by the more than 90 percent of polled shoppers that would switch to a brand that demonstrates support for a good cause if competing
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COMPLEMENTING TRADITIONAL LECTURE-BASED TEACHING WITH E-LEARNING: A CASE STUDY Nicholaus Thomas Andrade Hall Department of Information Studies, University of Sheffield Western Bank,, Sheffield, S10 2TN, United Kingdom José Miguel Baptista Nunes Department of Information Studies, University of Sheffield Western Bank, Sheffield, S10 2TN, United Kingdom ABSTRACT The objectivist nature of lecture -based teaching is often perceived to be unsuited to encourage deep learnin g and the acquisition
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International Journal of Scientific & Engineering Research Volume 4, Issue 1, January-2013 ISSN 2229-5518 1 A CASE STUDY OF AMUL CO-OPERATIVE IN INDIA IN RELATION TO ORGANIZATIONAL DESIGN AND OPERATIONAL EFFICIENCY FIRST AUTHOR Dr. Ruchira Prasad Lecturer in Management Seth Padam Chand Jain Institute of Management Agra University, Khandari, Agra Utter Pradesh, India Email: ruchi_1508@rediffmail.com SECOND AUTHOUR Dr. Rupali Satsangi Assistant Professor Department of Economics DEI
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COMPETITION COMMISSION OF INDIA A REVIEW OF THE COMPETITION ISSUES IN THE REAL ESTATE SECTOR: AN ANALYSIS OF THE POSITION POST DLF CASE INTERNSHIP REPORT DECEMBER 2012 SUBMITTED BY: Kirti Dashora, IV Year, Gujarat National Law University (GNLU), Gandhinagar A REVIEW OF THE COMPETITION ISSUES IN THE REAL ESTATE SECTOR: AN ANALYSIS OF THE POSITION POST DLF CASE ACKNOWLEDGEMENTS The successful completion of this project could not have been completed without the valuable guidance and
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