Case study Analysis: The Fashion Channel Introduction: “The Fashion Channel” which is a successful cable TV network and which had been started by two entrepreneurs in 1996, with up to date and entertainment features and information broadcast 24×7 which was related to fashion only. The channel was actually dedicated to fashion only and its main audience were women of 35-54 age group. Earlier TFC’s tagline was “Fashion for Everyone” In 2006 TFC has earned the revenue of $310.6 Mn out of which their
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PUPILS’ PERCEPTION OF CABLE TELEVISION PROGRAMMES AS DETERMINANT OF READING HABITS AND ATTITUDES IN UNIVERSITY STAFF SCHOOLS IN SOUTH WESTERN NIGERIA BY FLORENCE ADEOLA, OMOBA A proposal in the Department of ABADINA MEDIA RESOURCE CENTRE submitted in partial fulfillment of the requirements of the Degree of DOCTOR OF PHILOSOPHY of the UNIVERSITY OF IBADAN TABLE OF CONTENT INTRODUCTION * Background to the study * Statement of the problem * Objective of the study
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Convergence In Technology The concept of a “global village” or a united community around the world has only in these last few years become a concept widely thought of. However, it seems that the idea of a large-scale sharing of information has long been developing, whether intended or not. The tools of communication have long served a single purpose, that of transmitting information from people to people. Direct communication was long ago realized with sign language and speech, but when people
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be around 147 million.The cable industry has grown from 0.4 million cable homes in January 1992 to an estimated 94 million cable TV homes in 2011. Furthermore,there were around 20 pay channels in 1995, whereas today there are more than 800 channels registered with Ministry of Information & Broadcasting,out of which around 167 are pay channels. The exceptional growth in number of TV channels combined with the inherent limitations of the analog cable TV systems has posed several
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PLAYERS: DD DIRECT+: DISH TV: SUN DIRECT: TATA Sky: AIRTEL DIGITAL TV: BIG TV: VIDEOCON D2H: MARKET SHARE OF DIFFERENT PLAYERS: MARKETING STRATEGIES OF DIFFERENT PLAYERS: SWOT ANALYSIS: STRENGTH: WEAKNESS: OPPORTUNITIES: THREATS: CABLE TV VS DTH: INNOVATION IN DTH: CONSUMER CHOICE: REVENUE FACTOR: SUBSTITUTES: GOVERMENT POLICIES: LATEST RECOMMENDATIONS BY TRAI: DTH FORECAST: REFERENCES: y Economic growth of the country in general and rising disposable income levels. y
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introduction of the cable TV operators in India took the TV industry by a storm. With channels like SONY, Star Plus entering the Indian TV industry through cable, the evergreen Doordarshan faced stiff competition to thrive in their otherwise monopolized entertainment industry. Slowly, with more revenue being put into private cable TV channels, quality of TV programs increased by leaps and bounds. Doordarshan struggled to survive against the onslaught of the private TV channels. With the cable TV operators
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DTH vs Digital Cable TV Comparison: Which One is Better? As a consumer, you should choose your service provider wisely which will benefit you in the long run. The cable TV arrived few decades ago and replaced TV Antennaswhen they were used for receiving the television transmission. The cable TV operators offered many channels and the set up includes huge dish shaped antennas that are placed on top of the cable operator’s office or house. Customers were able to get a connection by paying a deposit
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company advertises its advantages as significantly better than the other’s. Of these two companies, which one really offers the better deal for cable customers? Comcast has been a fixture in the cable market for a long time. With recent mergers and acquisitions, they now offer service in 39 states and the District of Columbia. Comcast uses traditional cable technology for Internet, voice, and high-definition digital television service, yet the company has recently undergone a major re-branding by
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India’s first cable TV operations to creating India’s first daily soaps. He introduced Home shopping and also adopted the modern studio approach of movie production in India. An attempt to unravel the man who changed the face of Indian media………………… Introduction Ronnie Screwvala is a self made man and an iconic figure in the networking media industry. The CEO and founder of the UTV group he has been one among many others to first introduce cable television
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EFFECTS OF CABLE TELEVISION ON WOMEN IN PAKISTAN: A COMPARATIVE STUDY OF HEAVY AND LIGHT VIEWERS IN LAHORE http://prr.hec.gov.pk/thesis/35s.pdf ABSTRACT This study investigates the “effects of cable television on the life patterns of women in Lahore, Pakistan” through survey using interviews’ schedule as a tool of data collection. It targeted 432 women aged 18-40 years and viewing cable television for a minimum two years. The study recorded the respondent’s consumption patterns, level
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