YASHASVI YADAV | MARUTI SUZUKI INDIA LIMITED (MSIL). COMPANY AT A GLANCE HISTORY * Year of Establishment – 1981 * MUL was established by Govt. to meet the growing demand of personal mode of transport caused by the lack of efficient public transport system. * MUL launched Maruti -800 as its 1st car in Dec,1983 for Rs. 47,500 MERGER BETWEEN SUZUKI MOTORS CORP. & MARUTI UDYOG LTD. * Maruti Suzuki India Ltd. Is subsidiary of Suzuki Motors , Japan *
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Kevin Hornsby American Intercontinental University Citigroup Globalization MKTG 205 – Principles of Marketing March 11, 2012 Abstract Banking has become one of the most globalized service on the planet, after all monetary exchange is done everywhere in some form. Out of four big banks in the United States, Citigroup has had its share of ups and downs and is still maintaining its global presence. Today we will look at the big bank from a global perspective. Introduction Citigroup has
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subjects. Working in the direction of my focus, I sat for the competitive IIT entrance examinations and thereafter, secured an admission in Indian Institute of Technology, Roorkee.IIT Roorkee is one of the top-ranking Engineering institutions in India. I joined IIT Roorkee in 2008 cracking Joint Entrance examination to pursue my Bachelor of Technology in Electronics and Communication, which I completed in 2012. During this under graduate program, I understood the basics of Electronics and Communication
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aim to have their guest have a great meal, a good environment and an affordable price. As times have change, T.G.I. Fridays must change to hold there changing customers. They will introduce the latest menu to attract new target markets while still catering to their existing customer. New promotion will be attract a lot of people and T.G.I Fridays will continue working to create an atmosphere friendly to every race, gender, age and others. Market Segmentation Market segmentation is the process of
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S w 9B09A017 DABUR INDIA LTD. - GLOBALIZATION R. Chandrasekhar wrote this case under the supervision of Professor Niraj Dawar solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written
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1. EXECUTIVE SUMMARY As competition is becoming stiff, retailers are working on new marketing strategies to sustain in the market, one such strategy being private branding adopted by most of the retailer. Private brand is one of the strategies decisions for most of the retail organizations in recent years and hence many retailers’ have introduced varieties of private label in different categories like apparel, food and grocery, health care, personal care, consumer durables, lifestyle etc. Major
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EXECUTIVE SUMMARY The research study was conducted to learn the localization strategy of the global beverage company Coca-Cola in terms of two of its marketing mix variables, namely, the product line and the distribution process. In the process detailed information was collected on products launched, sales and distribution practices followed by the company, the working style of the retail outlets that stocked and retailed Coca-Cola products, and to a limited extent the psyche of the consumers
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GCC Pharmaceutical Industry March 31, 2013 Alpen Capital was awarded the “Best Research House” at the Banker Middle East Industry Awards 2011 GCC Pharmaceutical Sector | March 31, 2013 Page | 2 Table of Contents 1. 1.1. 1.2. 1.3. 1.4. EXECUTIVE SUMMARY............................................................................ 6 Scope of the Report .................................................................................. 6 Key Growth Drivers ........................
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strategic management standpoint. Starting from the company vision, mission and values statements, we have perform an analysis of their internal and external environments. We have studied their value chain and identified their key success factors. The industry analysis also reveals the key strengths and weaknesses of Flexituff International Ltd. We have also studied their organizational structure and its effect on the company’s strategic operations. Furthermore, value drivers for Flexituff International
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Indian Airline Industry Indian aviation industry has been ruled by the two state airlines: Air India and Indian Airlines for quite a while. Till 1990 there were very strict rules for the new entrants on operating their air taxis. No private carrier was allowed to fly more than 700 Kms at a stretch. The government disapproved the privatisation of the state airlines despite the losses incurred by them. For 40 years the 2 airlines ruled the Indian aviation industry. It was only in 1990-1991 that
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