survey in the small regions around Chennai, so we cannot assume this data as the general consumer choice. Biscuit is a hygienically packaged nutritious snack food available at very competitive prices, volumes and different tastes. The biscuit industry in India in the organized sector produces around 60% of the total production, the balance 40% being contributed by the unorganized
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A study on Different Media Planning strategies at Selected Organizations In the partial fulfilment of Post Graduate Diploma in Management By: Bhargav Radia (P1139) Under the guidance of: Dr RAJESH ASRANI External Guide: Mrs Upasana Miterani Mrs Nikita Panchal N.R. INSTITUTE OF BUSINESS MANAGEMENT AHMEDABAD (2011-2013) DECLARATION
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Section I- Case Summary • Across the majority of Europe, Dunkin’ Donuts, (the 64-year-old company), suffers from being well known. • As of now, Dunkin’ Donuts only has 150 establishments throughout Europe, small, compared to the 11,000 worldwide. • Dunkin’ Donuts has extensive plans to open an additional 1,150 stores across Europe. These openings will range from Northern England to Eastern Europe. •It was the second attempt by Dunkin’ Donuts to open up shops in the U.K. In 1990’s Dunkin
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dynamically altering the face of banking. The research paper focuses on the way transformation is affecting the banking sector and the way use of IT products have changed the face of banking in India. It reveals current environment of the banking industry; the factors that have brought changes in the industry; and the way these changes have contributed to the development of banking. This paper concludes that financial market has turned into a buyer’s market. Banks are have now bloomed into one-stop
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order to be successful in the highly competitive education industry. In this respect, Corporate Social Responsibility (CSR) becomes one of the highly preferred strategies by higher education institutions for gaining a good reputation and a competitive advantage. The major finding of the study is that in order for an institution to be successful in CSR strategy, CSR actions has to be internalized and must be supported by the management. In India companies like TATA and Birla are practicing the Corporate
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Opportunities for India and UAE In Bilateral Investments Soumen Pattanayak Institute of Management Technology, Dubai, United Arab Emirates Soumen.pattanayak08@gmail.com Rahul Hoare Institute of Management Technology, Dubai, United Arab Emirates rahulhoare@gmail.com ACKNOWLEDGEMENT This research paper is made possible through the help and support from everyone, Including: parents, teachers, friends, our institute IMT and in essence, all sentient beings. Especially, please allow us
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..................................... 15 Future Strategies for Bajaj Pulsar ......................................................................................................... 17 Page 2 Executive Summary The Bajaj Pulsar launched in India in 2001 creating a revolution and a market for itself in motorcycle market. Pulsar targeted males from age 18-20 with a tagline ‘Definitely Male’ which was a huge successful campaign. The first big launch of Bajaj after disassociating from Kawasaki
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CHAPTER 1: FRANCHISE INDUSTRY KPMG in India carried out a survey of Franchisors and Franchisees to solicit their perspectives on outlook for growth and how overall dynamics between Franchisor and Franchisee community is shaping up. The results of the survey have been broadly categorized under the following heads * Growth drivers for Franchising in India * Franchise Operating Models * Franchisee Satisfaction * Franchisee Support & Relationship Management
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Rolls-Royce. BMW acquired the Mini brand in 2001. Since this acquisition sales grew from 25,000 units in 2001 to over 232,000 units in 2008. The Mini, which is sold in more than 70 countries, is even a hit in countries that have strong local auto industries. The top five markets are Britain, with around 45,000 cars sold in 2008; the United States with 41,000; Germany 29,000; Italy 22 000; and Japan 13, 000. BMW has consistently positioned its Mini line as more than just a car. Instead it is marketed
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Titan Industries Titan Industries is the organization that brought about a paradigm shift in the Indian watch market when it introduced its futuristic quartz technology, complemented by international styling. With India's two most recognized and loved brands Titan and Tanishq to its credit, Titan Industries is the fifth largest integrated watch manufacturer in the world. The success story began in 1984 with a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation
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