worldwide. In Asia, low-cost-airlines are rapidly expanding in the marketplace. Air Asia and Jetstar are two of the larger LCCs (along with their various subsidiaries). Asia also is home to many full-service airlines such as Japan Airlines, Air China, Cathay Pacific, Singapore, and Korean Air. In a short research paper, compare and contrast a chosen LCC with a full-service airline using Doganis’ 5 key product features as a framework (price, schedule, comfort, convenience, and image). Choose one or two
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• Segmentation: • Geographic Segmentation- Secondary Hubs- Mumbai, Delhi & Kolkatta. Focus Cities- Cochin, Pune, Ahmedabad, Hydrabad, Indore, Jaipur & many more. International Destinations- London, Colombo, Dubai, Singapore, Bangkok, Dhaka, Hog Kong, Kuala Lumpur & Maldives. • Demographic Segmentation- Gender- both Male & Female Social Classes- Age group from 25 to 45 years. Income Level- Higher and Higher-Middle Income group. Targeting: • Kingfisher First Class- company executives •
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found that safety is always the first priority for passengers. (1) Cathay has been gained the world’s safety airline for the 3rd years by Germany’s Jet Arline Crash Data Evaluation Centre (2). High safety standard can get the trust of the passengers. - Global network/ Wide coverage Both Cathay and Cathay Dragon reaching more than 90 destinations, throughout Asia, the Pacific, Europe, North America, the Middle East and Africa. Cathay also a member of “Oneworld” an alliance of the world’s leading
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is Korean Air and they handle a large portion of the freight. Even with all the positive signs for their cargo fleet, they are facing obstacles like every other airline such as the rising cost of fuel. They need to compete with airlines such as Cathay Pacific, China, Japan and others which are all trying to find ways to make Air cargo profitable. The problem is that almost all the crude oil used in countries such as Japan and Korea are imported via ships. This automatically makes it even more expensive
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CASE: Connecting within Oneworld Following 2010 approval by U.S. and Japanese authorities for antitrust immunity, American Airlines (AA) and Japan Airlines (JAL) began sharing routes in 2011 that connect mainland North America with East Asia through a nonequity joint venture. Flights between Honolulu and Japan are not included in the agreement. This joint venture is similar to one forged among AA, British Airways, and Iberia for trans-Atlantic travel that began operating in 2010. In both
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Marketing Plan Tabitha Blount, John Greene, Nicole Noe, Marva Weeks and Tracey Ysordia MKT/421 September 30, 2013 Dr. Michael E. Ricco MBA, DBA Introduction In 1930, American Airways was first founded and had flights from their hub in Dallas to Boston, Chicago, New York and Los Angeles. American Airlines Inc., formerly known as American Airways, is a US airline owned by AMR Corporation. As one of the leading airlines in the United States, their available flight routes are both domestic
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Case 1 – Ocean Carriers Kevin Gordon 2543984, Camiel Hamstra, & Marloes Schrijer 2518578 Ocean Carriers is a shipping company with offices in New York and Hong Kong. In 2001, Vice President of Finance, Mary Linn, has to decide whether Ocean Carriers should commission a new capesize carrier to meet the specific requirements of a customer. The proposed contract, however, is only for three years. Linn needs to decide if the considerable investment in a new ship is worth it, given the future
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4. Dell uses a pull (lean) system to allow customers to customize computers. Is customization important to router (individual or business) customers, explain? Cisco Lean intends “to convert Cisco and its extended supply chain to a system in which product was built only after a customer has actually ordered it”. Does this pull system conflict with the practice of using overseas contract manufacturers, explain. Although the ASR 9000 could be configured and upgraded according to customer needs,
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Hong Kong is a financial center with low taxation and enjoys free trade from all around the world. However, there are a plenty of people who cannot own or even rent an apartment because of the high housing prices. According to the Hong Kong Audit Commission(2014), there are 22.8 million peoples who are in a waiting list of public rental housing and most of them are from lowincome families, singletons, elderly and unemployed people. Most of them are living in urban slums known as "cage home"
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In Malaysia, airlines are separated into two; 1) Passenger airlines and 2) Cargo airlines. The passenger airlines in Malaysia are Air Asia, Malaysia Airline System Berhad (MAS), Firefly which is owned by MAS, Layang-Layang Aerospace which is based in Sabah to provide air services to Layang-Layang Island, Berjaya Air which is owned by Berjaya Group, Sabah Air and last but not least Hornbill Skyways which is a helicopter service that operates in the rural area of Sarawak. Other than passenger airlines
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