would you assess the profitability and attractiveness of the telecom industry in Japan at the time of the launch of i-mode? What would you conclude from a five force industry analysis? Porter’s Industry Analysis considers five forces of the industry. With respect to the data provided in the case “NTT DoCoMo i-mode TM, following can be concluded: 1) Competitive rivalry Competitive Rivalry is high if entry into the industry is easy. Ohbushi, the CEO of NTT DoCoMo was determined to keep his
Words: 2161 - Pages: 9
Principles of Marketing Essay Assignment #1 Situational Analysis Report Research in Motion Table of Contents Research in Motion Competitive Analysis OEM Market Share In September, 20.1 million Canadians ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.2 percent of mobile subscribers in Canada, followed by LG with 20.0 percent share and RIM with 14.3 percent share. Apple ranked fourth with 12.0 percent share of subscribers, while Nokia
Words: 1579 - Pages: 7
………………………………………………………………………………………………………………………………. 2 Case Analysis ……………………………………………………………………………………………………………………………………... 3 Family Life Cycle ………………………………………………………………………………………………………………….… 3 Figure 1: Consumer Development ……………………………………………………………………………………….… 4 Decision Dynamics …………………………………………………………………………………………………………………………..... 4 Children’s Perspective ……………………………………………………………………………………………………………………..... 5 Cell Phone Companies’ Perspective ………………………………………………………………………….……………..………... 6 Figure 2: Two Examples of Cell Phones Designed for Kids
Words: 3245 - Pages: 13
Istiak Ahmed Khan House# 30, Road# 5 PC Culture Housing, Block ‘kha’. Shekhertek, Mohammadpur, Dhaka-1207. Mobile: 01819441633, Land Phone:02-8190228 (Res) E-mail: khan.istiak@yahoo.com Career objective: Pursuing challenges and striving for knowledge to develop myself as an efficient and effective employee of the organization, where I can utilize my academic skill and professional experience to achieve organizational goal. Professional Experiences: Present Employer: BRAC Bank
Words: 450 - Pages: 2
1.0 Introduction Mobile phone is a very common source of communication in these days. Most of the people are using mobile phone in the city and the urban areas robustly. At present, six different companies are providing mobile phone connections in Bangladesh. In comparison to the big population it is becoming a huge market for mobile phone service companies. Every company is trying to provide as much facilities as possible to do marketing campaign in many ways they have available in their hand
Words: 3471 - Pages: 14
continual success. We will go through a SWOTT analysis that will focus on strengths, weaknesses, opportunities, threats, and trends on the new product/service we provide. To close the paper will show the marketing research approach that will be used to develop the marketing strategy and tactics for the new product/service. Apple, Inc. is a company that focuses on exceling in the mobile communication, personal computers, and portable music industry. Apple also sells a series on software, digital
Words: 1334 - Pages: 6
Analysis of Mobile Communications Devices Industry INTRODUCTION This report is focused on the segment of the Electronics industry that creates devices for mobile communications, and referred to as the Mobile Communications Devices industry in this report. The mobile communications devices industry is set for a hyper growth spurt. By 2020, Morgan Stanley predicts that the number of mobile devices (smartphones, tablets, car electronics, etc.) could easily top 10 billion units. Mobile data
Words: 6859 - Pages: 28
current world of nowadays. Today, PCs hold fabulous consequence. Several numbers of us will be thrilled without a computer, as it becomes a part and parcel of our daily life. Computer becomes a significant tool for keeping archives. For computer data analysis become tremendously easy and we can do it now in a single mouse click. Now-a-days though the demand of personal computer is increasing rapidly but it price also falling day by day. There are some particular reasons of it, what is given underneath:
Words: 2167 - Pages: 9
wireless carrier market will require a few more years before it becomes an oligopoly. Also, the rate of innovation in wirelcss technologies is frantic. A pathbreaking technical innovation by one of the big players has the potential to change the industry dynamic. The major players and thc number of subscribcrs that they have are as follows: 3. Sprint Nextel (53.8 million subscribers). 4. T-Mobile (28 million subscribers). 5. AllTel Inc. (12 million subscribers). In 2007,Alltel completed its merger
Words: 1249 - Pages: 5
Motorola Mobility SWOTT Analysis Paper Nancy Garcia MGT/521 Doug Schwartz August 15, 2011 Company History Electronic communications pioneer Motorola, Inc. ranked among the 25 largest companies in the world in the early 1990s. At that time, the corporation sold 45 percent of the world's cellular phones and an overwhelming 85 percent of its pagers. Motorola also commanded a very respectable third-place showing among the world's manufacturers of semiconductors. Over half of its sales were
Words: 1092 - Pages: 5
