Dustyn Macaluso 10/4/15 Soc. of media 330 Media Analysis For chapter one my responsibilities were to cover stories 13-15. Two of these three stories involve health risk and one story pertains to a pro-life argument. The first story I read explained how the nuclear power industry is immune from liability in nuclear accidents. The example used in the article was the 2011 TEPCO Fukushima meltdown. Big corporations commonly go outside the US borders to build their factories or power plants due
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SAMSUNG ELECTRONICS: GLOBAL MARKETING OPERATION I. Problem Samsung is trying to create a corporate marketing strategy that will effectively catapult the brand to the forefront of the global electronics industry. The goal is to surpass Sony and to become a premium global brand where consumers consistently view Samsung as a must-have valuable brand. II. Alternatives/Recommendations i. Advertising Campaign. It is wise to administer both a global campaign and a segmented one. The DigitAll
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Kotler & Keller define the marketing plan as “the central instrument for directing and coordinating the marketing effort” (Kotler & Keller, 2012, p36). This plan will include the following components: market need, market growth, SWOT analysis, potential competition, product offering and product definition, product identification, justification for choosing this product, and a 10-question survey. Market Needs According to research, young adults are the most attractive segment among
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global banking industry has seen. From smart phones to tablets and laptops, banking customers are pushing their institutions to develop more mobile services. This success prompted line-of-business managers to request more functionality in the bank's mobile application that was specific to their businesses such as credit cards and mortgages and to determine how this change would affect their clients. Bank of America offers applications for over 800 devices, which include smart phones and BlackBerry
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Microprocessors, Mobile phones, Two-Way radios and Networking Systems. It operates through three business divisions: Home and network mobility, enterprise mobility and mobile devices. Background Founded in 1928 by Joseph Galvin and it was known as Galvin Manufacturing. Produced Car radios and manufactured televisions. First initial public offering was in 1943. Produced world’s first portable Fm radio known as the “walkie talkie” Developed the first digital cellular phone photo type Introduced
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T-Mobile Promotes with Celebrity Sidekicks Case Summary: T-Mobile is the fourth largest cell phone provider in the United States. AT&T plans to pay $39 billion to buy Deutsche Telekom's T-Mobile USA in a deal that is expected to attract intense regulatory scrutiny as it creates a new U.S. mobile market leader. Key Marketing Issues Product T-Mobile provides a wide range of mobile phones with different features which target customers in terms of their communication needs and wants. Price
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automated service backed by cell phone network provider which specially and initially will serve for inter-district bus service providers’ ticket reservation and purchasing. Despite the dominance of Bus Service Providers’ ticketing counter, we believe, we can compete because offering combines exclusive features at a nominal value adding price. We are targeting specific segments in consumer and business markets taking opportunities of offering convenience. Our cell phone based power menu will serve
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and iPhone). GoMobile will consist of support for advance devices with telephone and PDA capabilities. The product will be marketed through direct contact with Enterprises and their IT Departments. In conjunction the direct sales approach, this industry development approach will
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clear opportunity to help the business grow using analytics. Secondly because of our connections in the company we were able to get more information on Sprint’s analytics strategy and future plans. Recommendations Sprint Telecom is part of an industry, which is one of the largest providers of data in the world. Sprint’s initial big data steps have been in the right direction. They have successfully used their current data sets for quick profits and short-term results. It is now time to take the
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“SWOT and PEST Analysis of Grameenphone Limited” Submitted to: Asheka Mahboob Submitted by: Zerin Tasnim Haq (12304009) Rifat Tasfiha (12303039) Syeda Tamanna Nawar Neha(12204062) Farhana Ahmed- 12104016 Section : 02 Submission date: 11.08.2014 Table of contents: WHAT IS PEST ANALYSIS | 3-4 | ANOVERVIEW OF THE TELECOMMUNICATION INDUSTRY | 4-5 | THE STORY OF GRAMEENPHONE | 6 | PESTLE ANALYSIS-POLITICAL | 7 | PESTLE ANALYSIS-ECONOMICAL | 8 | PESTLE ANALYSIS-SOCIAL | 8-9
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