Name:_____________________________ Chapter 3 Discussion Questions Review 1. Name and describe the elements of a company’s microenvironment and give an example showing why each is important. Microenvironment – consists of the actors clos to the company that affects its ability to serve its customers—the company, suppliers, marketing intermediaries, customer markets, competitors and publics. When designing a marketing plan marketing management must consider different groups such as top management
Words: 902 - Pages: 4
SHIL|09303036|takenfromlife@ymail.com[->1]| 03|TAMA SAHA|09303050|tama_cu@yahoo.com[->2]| 04|KUSHUM AKTER SOMA|09303056|Kushumsoma@yahoo.com[->3]| 05|DIPA BARUA|09303060|| 06|SHAMIM AKTHER|09303063|Shamim_cufb_17@yahoo.com| 07|HERO AKTER|09303085|hiruakter@gmail.com[->4]| 08| K. A.M. ATAUL ISLAM|09303111|hassanmrhridoy@ gmail.com| 09|MOHAMMAD JAMIR UDDIN |09303113|Jamir_cu@yahoo.com[->5]| 10|MEJBAH UDDIN AHMED|09303118|mejbah118@gmail.com[->6]| 11|BIBI JOYNUB CHOWDHURANI|09303126|| CONTENTS Chapter -1| Introductory
Words: 13801 - Pages: 56
Name: Institution: Course: Tutor: Date: Commercial Benefits of Corporate Social Responsibility Chapter 1: introduction Following the increase in the discoveries of corporate scandals in emerging and developed countries, there has been a rapid growth of concern in ethical and socially responsible business behaviour over the past two decades. The World Business Council for Sustainable Development has taken many initiatives to advance public’s concern about energy, climate, environment
Words: 9432 - Pages: 38
order to come closer to the society. From the level of top management until to its employees, it seems that CSR somehow give the impact on business performance. The organization or company’s involvement with society, closely give the sign toward achieving their business’ goal. In this study, survey by questionnaire was used to collect the secondary data from the candidates. The information will be the indicator to analyze and interpret on how the impacts of CSR on business performance. It showed that
Words: 4201 - Pages: 17
Selena Anguiano The Benefits of U.S. Individual Giving for England’s Arts (Case Study) August 2008 Presented to City University (as required) for the diploma: MA-Culture, Policy and Management The Benefits of U.S. Individual Giving for England's Arts (Case Study) Anguiano, S. Table of Contents.………………………………………………………….….. 1 Tables ………………...……………………………………………………….... 2 Abbreviations…………………………………………………………………... 3 Acknowledgements……………………………………………………………... 4 Declaration………………………………………………………………………
Words: 17672 - Pages: 71
Chapter 1 Introduction to Business & Economics Lecture Notes A. LEARNING OBJECTIVES After studying this chapter, students should be able to: 1. Discuss what you must do to be successful in the world of business. 2. Define business and identify potential risks and rewards. 3. Define economics and describe the two types of economic systems: capitalism and command economy. 4. Identify the ways to measure economic performance. 5. Examine the four different phases in the
Words: 2582 - Pages: 11
CHAPTER ONE 1.0 Introduction 1.1 Background of the Study Nigerian educational system like any other country has its problems, lapses, and controversies. At the time of searching there are many problems confronting Nigeria educational system and institutions. The future achievement of our young children in primary schools depends on the foundation we help them to lay down today. Also, the future condition of our society depends on our children, who will become the leaders of tomorrow. Therefore
Words: 6750 - Pages: 27
TECHNOLOGY SCHOOL OF BUSINESS THE USE OF STRATEGIC HUMAN RESOURCE DEVELOPMENT AS A MEANS OF ACHIEVING CORPORATE OBJECTIVE IN THE MICROFINANCE SECTOR. (A CASE STUDY OF SOME SELECTED MICROFINANCE INSTITUTIONS) BY: ACKON BEATRICE APRAKU ESTHER ASABEA OPPONG-SEKUM KINGSLEY A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF BACHELOR OF SCIENCE BUSINESS ADMINISTRATION (HUMAN
Words: 13024 - Pages: 53
Chapter 1 THE PROBLEM AND ITS BACKGROUND This chapter presents the introduction, statement of the problem, significance and scope and delimitation of the study. Introduction Pitt, B. (2006) stated that by employing the intellegence of natural systems we can create industry, buildings, even regional plans that see nature and commerce not as mutually exclusive but mutually coexisting. Most of the time, business and environment were categorized differently. Often, business is for the economy
Words: 11457 - Pages: 46
Brooks, Jamie Weatherston and Graham Wilkinson Learning outcomes On completion of this chapter you should be able to: understand the impact of globalisation; understand the move towards greater dynamism, complexity and uncertainty (turbulence) in the international business environment of most firms; speculate about the future prospects for organisations, individuals, governments and groups in society as a result of environmental turbulence; outline the nature of chaotic and turbulent environments
Words: 15880 - Pages: 64
