manager’s goals, the shaping of a managerial identity, and taking action to achieve the goals of the organizations that employ us. Above all, they say, “the essence of what management is all about [is] the effective use of language to get things done.”3 The job of becoming a competent, effective manager thus becomes one of understanding language and action. It also involves finding ways to shape how others see and think of you in your role as a manager. A number of noted researchers have examined the
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MKT 450 – Consumer Behavior and Marketing Syllabus (Revised: 01/04/2016) Spring 2016 16496 T/Th 12:00 - 01:50 pm HOH 303 16498 T/Th 02:00 - 03:50 pm HOH 303 16499 T/Th 04:00 - 05:50 pm HOH 303 Professor: Gülden Ülkümen Office: HOH 620 E-Mail: ulkumen@marshall.usc.edu Office Hours: Tuesdays & Thursdays 11:00 am-12:00 pm Course Description We are all consumers. We buy groceries, computers, and cars
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Chapter 8 PRODUCTS, SERVICES, AND BRANDS: BUILDING CUSTOMER VALUE MARKETING STARTER: CHAPTER 8 Nike: Building Deep-Down Brand-Customer Relationships Synopsis Marketing is all about creating brands that connect with customers, and few marketers have done that as well as Nike. During the past several decades, Nike has built the Nike swoosh into one of the world’s best-known brand symbols. During the 1980s, Nike revolutionized sports marketing. It powered its way through the early 1990s, aggressively
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Chapter 2 | Project Management | | Discussion Questions 1. Software is an essential element for successful management of complex projects. It can provide information on completion performance of critical activities, highlight activities that need additional resources, and suggest the project duration that will minimize costs. However, whether projects are large or small, the people who manage them or perform the activities will ultimately determine the outcome of the project. The project
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Chapter 2: MANAGEMENT LEARNING PAST TO PRESENT CHAPTER 2 TAKEAWAY QUESTIONS 1. What can be learned from classical management thinking? 2. What are the insights come from the behavioral management approaches? 3. What are the foundations of modern management thinking? CHAPTER 2 LEARNING OBJECTIVES After completing this chapter, students should be able to: • State the underlying assumption of the classical management approaches. • List the principles of Taylor’s scientific
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Germantown High School, using a survey form. Specific objectives of the study were the following: 1) How influential were factors of personality in making career choices? 2) How influential were factors of the environment in making career choices? 3) How influential were the factors of opportunities in career choice?
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Bryant-45099 Part I.qxd 10/18/2006 7:42 PM Page 36 5 FEMINIST METHODOLOGIES AND EPISTEMOLOGY ANDREA DOUCET Carleton University, Canada NATASHA S. MAUTHNER University of Aberdeen, Scotland O ver the past 10 years of teaching courses on research methods and feminist approaches to methodologies and epistemologies, a recurring question from our students concerns the distinctiveness of feminist approaches to methods, methodologies, and epistemologies. This key question is posed in
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up. They have been discussed in detail using various case laws. The limitations of these tests have been explored as well. Under what condition does a cause, which may have been proximate, gets ignored has also been deliberated and discussed. Finally the paper is summed up with a general solution which can help law courts to decide on the matters in question without getting involved in the technicalities which currently persist. CHAPTER 1 INTRODUCTION 1.1 INTRODUCTION In
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Prescribed Text: Quantitative Analysis for Management by Render, Stair and Hanna, 11th edition, Prentice Hall, 2012 – Chapter 1 Objectives of unit 1: After completing this unit, students should be able to: 1. Describe the quantitative analysis approach for management 2. Demonstrate an understanding by applications of quantitative analysis in real world situations 3. Demonstrate the use of modeling in quantitative analysis 4. Use computers and spreadsheet models to perform
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UNIVERSITI TUNKU ABDUL RAHMAN (UTAR) FACULTY OF BUSINESS AND FINANCE (FBF) Unit Plan 1. Unit Code & Unit Title: Course of Study: UBTM1013/UKTM1013 Principles of Marketing 2. 3. 4. 5. 6. Year of Study: Year and Semester: Credit Hour: Lecturing hours and Tutoring hours Lecturer: Bachelor of Marketing (Hons) Bachelor of Commerce (Hons) Accounting Bachelor of Business Administration (Hons) Bachelor of Business Administration (Hons) Banking and Finance Bachelor of Economics (Hons) Financial Economics
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