CHAPTER 6 Corporate-Level Strategies Learning Objectives CONTENTS After reading this chapter, you should be able to: Introduction 1. Understand corporate strategy and identify its components. Corporate Strategy 2. Evaluate and identify different approaches to corporate strategy development. The Portfolio Approach 3. Understand how organisations can create and sustain the multibusiness advantage. Corporate Strategy and Adding Value 4. Appreciate how different corporate
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Business Administration Course: International Investment & Trade Instructors: Nadolska & Verwaal RSM Erasmus University Strategy & Business Environment =>? McGraw-Hill/Irwin McGraw−Hill Primis ISBN−10: 0−39−089559−8 ISBN−13: 978−0−39−089559−2 Text: International Business: The Challenge of Global Competition, 11th Edition Ball−McCulloch−Geringer−Minor−McNett International Management: Text & Cases, 5/e Beamish−Morrison−Inkpen−Rosenzweig Global Business Today, First Canadian
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Confirming Pages CONTENTS PREFACE xv PART 1 CHAPTER 1 GLOBAL MARKETING ENVIRONMENTS 1 Understanding Global Markets and Marketing 2 markets are becoming global 2 globalization: the world is becoming smaller 3 globalization and global marketing 4 Globalization: Opportunity or Threat? The Global Marketing Approach 6 6 global marketing and global markets 7 the cage distance framework 7 domestic and global marketing compared 8 Geographic or Spatial Distance 10
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State University School of Business Administration MGMT 446 – INTERNATIONAL MANAGEMENT Fall, 2011 Dr. Sully Taylor Office hours: 3-5 Tuesdays and by appointment. SBA 560C; email: sullyt@sba.pdx.edu Phone: 503 -725-3761 COURSE CATALOGUE DESCRIPTION AND PREREQUISITES: Study of the managerial functions and problems related to international business activity. The focus of this course is on the management of foreign trade, direct investments, and international operations. In addition
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Global Marketing Level 6 44-6979-00L-A Module handbook 2014 to 2015 Module leader: Giovanna Battiston g.battiston@shu.ac.uk Stoddart 7241 0114 225 5260 Contents 1. | Welcome to global marketing | Page 3 | 2. | Code of conduct | Page 4 | 3. | About your module | Page 5 | 4. | Teaching and learning strategy | Page 6 | 5. | Resources for reading and research | Page 7 | 6. | Assessment | Page 8 | 7. | Lecture and seminar programme | Page 11 | 8. | Module
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FACULTY OF ECONOMIC AND BUSINESS UNIVERSITY OF LAMPUNG MANAGEMENT DEPARTMENT COURSE COURSE CODE SCHEDULE AND CLASS NAMA DOSEN / EMAIL WEBSITE / POWER POINT/ TEACHING MATERIAL BUSINESS ETHICS EBM 612217 / 3 Credit BILLINGUAL F103 Room / Friday 13:30 – 16:00 AM MUDJI RACHMAT RAMELAN, S.E., MBA. / muji@feb.unila.ac.id Dina Safitri, S.E, M.I.B. http://silabus.fe.unila.ac.id Business Ethics: Concepts and Cases (7th Edition) 2012 by Manuel G. Velasquez, ISBN‐10: 0205017665, ISBN‐13: 978‐0205017669
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NORTHEASTERN UNIVERSITY D’Amore-McKim School of Business ACCT1201: FINANCIAL ACCOUNTING & REPORTING Fall 2015 Professor: Cynthia Jackson Class days/time/location: MWTh/1:35-2:40 p.m./70 Dodge Hall MWTh/4:35-5:40 p.m./70 Dodge Hall Office hours/location: M/12:00-1:00 p.m./404 Hayden Hall W/3:00-4:00 p.m./404 Hayden Hall and by appointment Network/Voice-mail: 617-373-4643 E-mail:
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Boston University Study Abroad London International Marketing SMG MK 467 (Elective B) Spring 2013 Instructor Information A. Name Jill Nurse Course Objectives This module aims to develop a critical understanding of the process, aims and challenges of marketing in an international environment. It will teach how international marketing differs from traditional, domestic marketing while emphasising that the two disciplines are underpinned by the same principles. During the semester you will learn how
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Managing Human Resources, 14e, Bohlander/Snell - © 2007 Thomson South-Western © STONE/GETTY IMAGES chapter 15 International Human Resources Management After studying this chapter, you should be able to objective Identify the types of organizational forms used for competing internationally. objective 1 2 3 4 5 6 7 8 Identify the unique training needs for international assignees and their employees. objective Explain the economic, politicallegal, and cultural factors
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| |School of Business | |Business Strategy MHR 723 | |Monday evening 6:15 -9:00
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