DEPARTMENT OF MARKETING AND BUSINESS ECONOMICS ALBERTA SCHOOL OF BUSINESS International Marketing MARK 644 - X50, Winter 2015 Instructor: Edy Wong, PhD Office: BUS 3 – 21B Phone: 780 492 8137 Email: edy@ualberta.ca Office Hours: By appointment Class Location: Business B 9 Class Times: Wednesday, 6:30 p.m. to 9:30 p.m. Course Duration: January 7th to April 8th, 2015 I. COURSE DESCRIPTION This course is designed to provide students with an understanding of how marketing principles
Words: 2023 - Pages: 9
Eiteman-2 US CHAPTERS 31/7/07 4:01 PM Page 39 International Trade Finance The purpose of this chapter is to explain how international trade—exports and imports—is financed. The contents are of direct practical relevance to both domestic firms that merely import and export and to multinational firms that trade with related and unrelated entities. The chapter begins by explaining the types of trade relationships that exist. Next we explain the trade dilemma: exporters want to be paid before
Words: 15834 - Pages: 64
5260 Contents 1. | Welcome to global marketing | Page 3 | 2. | Code of conduct | Page 4 | 3. | About your module | Page 5 | 4. | Teaching and learning strategy | Page 6 | 5. | Resources for reading and research | Page 7 | 6. | Assessment | Page 8 | 7. | Lecture and seminar programme | Page 11 | 8. | Module prize | Page 37 | 9. | The SHU Marketing Student Society | Page 38 | 10. | Appendices:Task one assessment criteriaTask two assessment criteria | Page 39Page 41 | Welcome
Words: 7524 - Pages: 31
competitive, and cultural factors that affect a firm’s strategies and operations within international and cross-cultural contexts. Integrative case studies are used to familiarize students with the challenging strategic decisions that global companies face as they work to ensure sustainable competitive advantage. Emphasis is placed on how the variable of culture interacts wth other national and international factors that affect managerial procesess and behaviors. This course also focuses on
Words: 3052 - Pages: 13
Chapter One Scope of Strategic Management 1 Major Issues to Consider Global considerations impact virtually all strategic decisions. E-commerce has become a vital strategic management tool. The natural environment has become an important strategic issue. 2 Strategic Management Defined Art and science of formulating, implementing, and evaluating crossfunctional decisions that enable an organization to achieve its objectives. 3 Terminology “Strategic Management” Synonymous
Words: 1105 - Pages: 5
COURSE DESCRIPTION Provides a foundation in business operations through a survey of major business functions (management, production, marketing, finance and accounting, human resource management, and various support functions). Offers an overview of business organizations and the business environment, strategic planning, international business, and quality assurance. INSTRUCTIONAL MATERIALS Required Resources Kelly, M., McGowen, J., & Williams, C. (2014). BUSN (6th ed.). Mason, OH:
Words: 3599 - Pages: 15
Course Syllabus Course Information Course Number/Section FIN 4375-01 Course Title International Business Finance Term Fall 2015 Days & Times Mondays & Wednesdays 2:00-3:50 pm Classroom VBT, Rm. 137 Professor Contact Information Professor M. Sinan Goktan Office Phone 510-885-3797 E-mail Address sinan.goktan@csueastbay.edu Office Location VBT 438 Office Hours Mondays, 4:00-6:30 pm, Wednesdays 4:00-4:30 pm. Course Pre-requisites and/or Other Restrictions
Words: 1051 - Pages: 5
ECO 305 WK 7 QUIZ 6 CHAPTER 9 To purchase this visit here: http://www.activitymode.com/product/eco-305-wk-7-quiz-6-chapter-9/ Contact us at: SUPPORT@ACTIVITYMODE.COM ECO 305 WK 7 QUIZ 6 CHAPTER 9 ECO 305 WK 7 Quiz 6 - Chapter 9 MULTIPLE CHOICE 1. "Risk spreading" is a motive most likely to be served when firms undergo: a. Horizontal integration b. Vertical integration c. Conglomerate integration d. None of the above 2. The source (home) location of most of the world's leading multinational
Words: 3323 - Pages: 14
Topic Listing Based on Syllabus and Chapter Readings from Suggested Book Sl. No Syllabus Coverage Topics Title as given in Case Mapping Table Industry to which he case is related Considered Case Chapter Reading from Book No. of Sessions Week No. 1. Introduction to Business Strategy: Contributions of Leading Management Gurus. The nature of strategy and strategic decisions – characteristics of strategic decisions – levels of strategy – vocabulary of strategy. Strategic Management – the strategic
Words: 654 - Pages: 3
|University of Wisconsin-Madison | |School of Business | |Business Strategy MHR 723 | |Monday evening 6:15 -9:00
Words: 1443 - Pages: 6
