MANAGERIAL COMMUNICATION BCOM 5200 Spring 2013 Professor: Dr. Cynthia C. Barnes, Professor Office: GB 252, voice mail: 880-8049 E-mail: Cynthia.Barnes@Lamar.Edu Blackboard Address: http://luonline.blackboard.com Office Hours: 11:45 – 12:30, 4:00 – 5:00 TTH (other times by appointment) COURSE DESCRIPTION This course focuses on communication for managers and the activities they perform. The management topics
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Chapter 2 E-Business: How Businesses Use Information Systems 2.1 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Essentials of Management Information Systems Chapter 2 E-Business: How Businesses Use Information Systems STUDENT LEARNING OBJECTIVES • What are the major features of a business that are important for understanding the role of information systems? • How do systems serve the various levels of management in a business and how are these systems related
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Business Driven Information Systems 2e CHAPTER 1 INFORMATION SYSTEMS IN BUSINESS McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies, All Rights Reserved 1-2 Chapter One Overview • SECTION 1.1 – INFORMATION SYSTEMS IN BUSINESS – Information Technology’s Role in Business – Information Technology Basics – Roles and Responsibilities in Information Technology – Measuring Information Technology’s Success • SECTION 1.2 – BUSINESS STRATEGY – Identifying Competitive Advantages – The Five Forces
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SAMPLE QUESTIONS |CHAPTER 1 | 1. Differentiate between efficiency and effectiveness. • Efficiency-is defined in terms of the proportion of total organizational resources that contribute to productivity during manufacturing process through technology. • Effectiveness– is defined in terms of resources utilization in relation to organizational goal attainment
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Synopsis 3 Chapter 1: Organization mission/Goals/Strategies………………………………………………..5 Chapter 2: Effective Organizational Culture……………………………………………………...6 Chapter 3: Motivating Employees 8 Chapter 4: Training and Diversity 12 Chapter 5: Organizational Structure and Design 15 Chapter 6: Communication Effectiveness 18 Chapter 7: Group Decisions 21 Chapter 8: Leadership Style and Development 24 Chapter 9: Empowerment Plan 27 Chapter 10: Building Group Teams 30 Chapter 11: Managing Change
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Chapter Two – What is Marketing Management and what do product managers and marketing managers do? The Meaning of the terms Marketing Manager and Marketing Management Traditionally if a person had the title of “manager,” it meant that s/he had the responsibility to help guide the activities of at least a few employees. While this terminology has changed over the years, we still consider someone who has the title of ‘manager’ to be responsible for overseeing the allocation of resources for the
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be over emphasis in today’s business environment. Marketing is a broad topic that covers a range of aspects, including advertising, public relations, sales, and promotions and the strategies and approach adopted in implementing such tasks can be a deciding factor in the competitiveness and survival of the organisation. According to the American Marketing Association (AMA), marketing is defined as “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering
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Chapter 5 :The Power of Effective Communication Video Ride-Along with Andrew Sykes, Pharmaceutical Sales Specialist at AstraZeneca Meet Andrew Sykes. He is a pharmaceutical sales specialist in the medical care division at AstraZeneca, one of the largest pharmaceutical companies in the world. He has been in sales for five years. Andrew calls on doctors and educates them about the products he represents. His success is measured by the number of prescriptions written by doctors for the drugs for which
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Wordiness helps to clarify a message by making it concise and easy to read. True False 8. Adding words to increase you-attitude or develop a reader benefit will make a sentence wordy. True False 9. The word "you" should be used in all business messages in order to convey the you-attitude. True False 10. Long sentences, by definition, are wordy. True False 11. Revisions to sentences in order to include the you-attitude should not change the basic meaning of the message. True False
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Part Five GLOBAL STRATEGY, STRUCTURE, AND IMPLEMENTATION Chapter Eleven The Strategy of International Business OBJECTIVES • To identify how managers develop strategy • To examine industry structure, firm strategy, and value creation • To profile the features and functions of the value chain framework • To assess how managers configure and coordinate a value chain • To explain global integration and local responsiveness • To profile the types
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