the second highest range of chatime customers age are below the 18, which is 14 out of 50 persons. The target market of Chatime is probably the college age students and post graduate individuals. They are mostly from the urban areas and care about trends and enjoying good lifestyle. A company`s product is an important variable in the marketing mix. If a company`s products do not meet customers` wants, the firm will fail unless it is willing to make an adjustments. Chatime diversify their products into
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competitors of bubble tea, most of the consumer will consider of chatime. This is due to chatime is using the freshly brewed tea but not dairy creamer or premade teas from the factories, this is due to they think of the consumer’s health. So there are more consumers chosen chatime because they know the ingredients of the drinks are more fresh and healthy compare to the other brand of drinks. Other than that, the delivery service provided by chatime for ordering minimum of 8 cups of cold drinks or hot drinks
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com.my/node/54116 Chatime Malaysia wins ‘Brand of the Year’ award 19 NOVEMBER 2014 @ 12:59 AM KUALA LUMPUR: Chatime, the number one lifestyle tea brand in Malaysia, was awarded the Brand of the Year award in the Tea category at the World Branding Awards, which was held at the prestigious One Whitehall Place in London, United Kingdom recently. Bryan Loo, managing director of Chatime Malaysia said: “I love what I do, but it is hard work. With me there is a great team at Chatime Malaysia that has
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organization which has excellent marketing strategies and good strategic planning will perform better than those companies who are using a poor marketing strategies. As Chatime Malaysia was one of the top beverages companies in Malaysia, thus we choose it as our topic of study. Based on this study, we can more understanding and figure out how Chatime Malaysia carry out their marketing activities. The organization can actually know where and how to concentrate their commercial efforts through the marketing strategies
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the second highest range of chatime customers age are below the 18, which is 14 out of 50 persons. The target market of Chatime is probably the college age students and post graduate individuals. They are mostly from the urban areas and care about trends and enjoying good lifestyle. A company`s product is an important variable in the marketing mix. If a company`s products do not meet customers` wants, the firm will fail unless it is willing to make an adjustments. Chatime diversify their products into
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http://www.chatime.com.my/main/story.php ABOUT CHATIME Chatime is a Taiwanese franchise founded in 2005 with over 800 retail outlets across countries like Taiwan, Malaysia, China, India, Macau, Vietnam, Singapore, Hong Kong, Thailand, Korea, Philippines, Indonesia, Australia, Dubai, Vietnam, Canada, UK and the United States. As one of the top beverage companies in the world, Chatime Malaysia aims to be the most loved beverage by revolutionizing the tea drinking culture in the country. The taste
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organization which has excellent marketing strategies and good strategic planning will perform better than those companies who are using a poor marketing strategies. As Chatime Malaysia was one of the top beverages companies in Malaysia, thus we choose it as our topic of study. Based on this study, we can more understanding and figure out how Chatime Malaysia carry out their marketing activities. The organization can actually know where and how to concentrate their commercial efforts through the marketing strategies
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Chatime 4.1 Segmentation & Targeting 4.1.1 Geographic variables Chatime, which operates more than 750 outlets in about 50 cities in 15 countries around the world, including the US, Australia, China, Singapore, Philippines, Indonesia and Malaysia, said it was aiming to open a total of 150 outlets in India over the next five years. GROWTH POTENTIAL Henry Wang (王耀輝), chairman of La Kaffa International Co (六角國際), which owns Chatime, told reporters in New Delhi on Wednesday that with India’s
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Chatime is a brand under La kaffa International group and the global leader in the bubble tea industry with over 450 outlets worldwide. Chatime offers more than 80 different flavors of innovated beverages to satisfy different consumers’ taste. R&D capability is our core competency , we continually create new taste in every different season for your new experience and excitement Chatime assist to use the high mountain tea leafs to make high-quality drinks, and also use the state-of-the-art
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Chatime background Chatime is a Taiwanese franchise founded in 2005 with over 800 retail outlets across countries like Taiwan, Malaysia, China, India, Macau, Vietnam, Singapore, Hong Kong, Thailand, Korea, Philippines, Indonesia, Australia, Dubai, Vietnam, Canada, UK and the United States. As one of the top beverage companies in the world, Chatime Malaysia aims to be the most loved beverage by revolutionizing the tea drinking culture in the country. The taste of freshly brewed beverages was first
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