Understanding the marketplace and customer needs: * 1) needs, wants, and demands * 2) market offering (products, services, and expectations) * 3) value and satisfaction * 4) exchanges and relationships * 5) markets Customer needs, wants, and demands * The most basic concept underlying marketing is that of human needs. Human needs are states of felt deprivation. They include physical needs- food, clothing, warmth safety. Social needs- for belonging and affection; and individual needs-
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strategy + business issue 26 The Fortune at the of the SECURITY AND S T R AT E GY Bottom Pyramid by C.K. Prahalad and Stuart L. Hart content strategy & competition Low-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor. 2 With the end of the Cold War, the former Soviet Union and its allies, as well as China, India, and Latin America, opened their closed markets to foreign
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(% real change pa) south Korea thailand China malaysia Japan 4,984 2,844 1,141 794 476 354 782 105 38 140 23,131 38,395 27,096 11,023 4,367 6.1 7.9 10.3 7.2 4.0 Contents OvERviEw 2 3 4 6 Financial highlights Chairman’s statement Chief Executive’s review Our vision BuSiNESS REviEw* 14 16 22 26 30 34 38 42 46 48 50 51 58 Our business Growing
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substitute – High Pressure ......................................................................................7 Power of buyers – Low Pressure ............................................................................................7 3. Marketing Strategy .................................................................................................................8 3.1. 3.2. Vision & mission .......................................................................................................
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overlook. Kool’s portfolio of products includes Kool Shaving Foam, Kool Shaving Cream, Kool Aftershave Gel, Kool Aftershave Lotion, and Kool Body Spray. In a market dominated by the international giant Gillette, Kool was initially a risky venture for Square, whose main interests lay in pharmaceuticals. Kool targeted a market segment of men who wanted quality-grooming products at an affordable price. Thus, Kool positioned itself as an economic alternative to Gillette, yet closely linked its
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INTERNSHIP REPORT ON ORGANIZATIONAL STUDY AT HINDUSTAN COCA-COLA BEVERAGES PRIVATE LIMITED by 1. Rahul Singh 12MB5121 2. Shamim Akhtar Shaikh 12MB5141 3. Subhash N H 12MB5093 4. Sumi Paul 12MB5162 5. Vartika Dwivedi 12MB5175 | | …………………………………………………………………………………….. | | II SEMESTER MBA Guide Prof. Sivadas Nambiar Internship
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Annual Report and Financial Statements 2011 Innovating for a healthier future Contents 1 Chairman’s Statement 2 Chief Executive’s Statement 10 Business Review 2011 18 Board of Directors and Executive Committee 19 Report of the Directors 22 Chairman’s Statement on Corporate Governance 23 Corporate Governance Report 28 Statement of Directors’ Responsibilities 29 Directors’ Remuneration Report 36 Independent Auditors’ Report to the members of Reckitt Benckiser Group plc 37 Group income statement
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Statement……………………………..10-11 Trend Analysis……………………………………………………….11 Market Strength Ratios……………………………………………...12 Long Term Solvency Ratios………………………………………….13 Dupont Analysis……………………………………………………..14 Profitability Analysis…………………………………………….15-16 Coverage Ratios………………………………………………….16-17 Horizontal Analysis……………………………………………...17-18 Comparative Industry Analysis………………………………………….19 Direct Competitor Analysis……………………………….…………19 Market Capitalization……………………………………………….19 Price per Earnings…………………………………………………
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the city will have less wires from one building to another and you have the flexibility of moving out without searching for new cable operators. Secondly, the focus of this research is on the Advertisement, which is a crux of any market economy, plays a pivotal role in the economic progress of a nation. Advertising is indeed the only direct method, which helps to reach masses of potential buyers. Advertising, being dynamic, changes with changing methods of distribution and consumption
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“MARKET SURVEY OF RIGHT EXECUTION FOR COCA COLA“ PROJECT REPORT 2009 Submitted for the partial fulfillment of the requirement for the award Of MASTER OF BUSINESS ADMINISTRATION SUBMITTED BY NITIN TYAGI 0823170410 UNDER THE SUPERVISION OF External: Mr. Alok Agarawal (Area Sales Manager) Internal: Mr. Neeraj Kumar (Lecturer) Department of Management R.D.ENGINEERING COLLEGE, DUHAI, GHAZIABAD 1 DECLARATION I here by declare that this project report prepared in lieu of a compulsory paper
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