LSCM Assignment-2 On Case Studies Comparison Sudhakar Varada Roll No: 133307 SOM Assignment-3 On News Articles Summary Sudhakar Varada Roll No: 133307 SOM Assignment-2 On Service Company Sudhakar Varada Roll No: 133307 Hard Rock Café The first Hard Rock Cafe opened its doors to the public on June 14, 1971, in London, England. Founded by Isaac Tigrett and Peter Morton, two enterprising and music-loving Americans, beginning with a guitar, it is only a joke among the
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development • profitability. CURRICULUM TOPICS • Leadership • Autocratic style • Democratic style • Laissez-faire style GLOSSARY Business objectives: the ends which an organisation seeks to achieve by means such as budgeting tools and strategies. Service-orientated: when the organisation’s behaviour is centred on meeting customers’ needs. Repeat business: when customers return to use a company’s services again. Leadership: the ability to inspire others in order to achieve an organisation’s
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In The Name of ALLAH, the Most Merciful, the Most Beneficial. MANAGEMENT Presented To: Sir Salman Saif Presented By: Iqra Umer Eram Chaman Iqra Khan Jamal Akram Usman Saddique Department Of Banking & Finance GC University of Faisalabad 1 To Almighty Allah The Most merciful The Most beneficent Who enabled us the ability To Understand And comprehend things Around us. 2 We would like to thank our professor “SIR SULMAN SAIF” who was always there to help and guide us when we
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chapter 1 Marketing in a Changing World: Creating Customer Value and Satisfaction ROAD MAP: Previewing the Concepts Fasten your seat belt! You’re about to begin an exciting journey toward learning about marketing. To start you off in the right direction, we’ll first define marketing and its key concepts. Then, you’ll visit the various philosophies that guide marketing management and the challenges marketing faces as we move into the new millennium. The goal of marketing is to create profitable
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PART ONE • UNDERSTANDING SERVICES SERVICES IN THE MODERN ECONOMY As consumers, we use services every day. Turning on a light, watching TV, talking on the telephone, riding a bus, visiting the dentist, mailing a letter, getting a haircut, refueling a car, writing a check, or sending clothes to the cleaners are all examples of service consumption at the individual level. T h e institution at which you are studying is itself a c o m p l e x service organization. In addition to educational services
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position as marketing manager, but when the job went to a senior sales director, Jack left for a job as a marketing manager with a company specializing in travel products. Though a little impatient with the tedious process of sifting through market‑research data, he devoted his considerable energy and creativity to planning new products. His very first pet project— a super‑lightweight compact folding chair—outstripped all sales projections and provided just the impetus he needed to ask
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identifying the tasks and responsibilities of the different position, the functions of the management, the support staff and the team are analysed. In the management positions, this assignment will deal with the tasks and responsibilities of the COO (Chief Operating Officer), the support staff deals with the Office and HR Management and the individual teams will be responsible for the head of activities and entertainment as well as operating employees in the different departments. The next step is
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Annual report 2006-07 We support our customers in developing their businesses on a global level with innovative travel and transportation solutions. In each of our businesses we are pursuing a strategy of profitable growth, founded on respect for our employees, shareholders and the environment. Our position as world leader in air transport gives us responsibilities and encourages us to set ever-higher standards of customer service, financial performance and social and environmental commitment
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Marketing Information and Research Process International Competitive Marketing Strategies Market Selection Decisions and Entry Strategies Management of Exporting and Importing International Marketing Operations and Planning Product and Brand Decisions for International Marketing Service Strategies for International Marketing International Channels of Distribution and Logistics Management Pricing Decisions in International Markets Integrated International Marketing Communications International Business-To-Business
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quality management system – Total Quality Control (TQC) in Japan, US, Europe – Elements of TQC – Just in time, quality circles, quality teams. Unit – 5 Total Quality Management (TQM) – Elements – TQM in global perspective – Global bench marketing – Business Reengineering – Global standards – ISO 900 series – quality manual – Barriers to TQM. Unit – 6 Total Quality Management and Leadership – Implementing TQM – Market choices – Marketing customer requirements – Maintaining competitive advantage
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