by Stephanie Huntwork v1.0 To Dad, for driving an old tan Chevette while putting us through college. To Mom, for making us breakfast every day for eighteen years. Each. C O N T E N T S INTRODUCTION WHAT STICKS? 3 Kidney heist. Movie popcorn. Sticky = understandable, memorable, and effective in changing thought or behavior. Halloween candy. Six principles: SUCCESs. The villain: Curse of Knowledge. It’s hard to be a tapper. Creativity starts with templates. CHAPTER 1 SIMPLE
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AN EXAMINATION OF DISCRIMINATION AGAINST TRANSGENDER AMERICANS IN THE WORKPLACE HEARING BEFORE THE SUBCOMMITTEE ON HEALTH, EMPLOYMENT, LABOR AND PENSIONS COMMITTEE ON EDUCATION AND LABOR U.S. HOUSE OF REPRESENTATIVES ONE HUNDRED TENTH CONGRESS SECOND SESSION HEARING HELD IN WASHINGTON, DC, JUNE 26, 2008 Serial No. 110–99 Printed for the use of the Committee on Education and Labor ( Available on the Internet: http://www.gpoaccess.gov/congress/house/education/index.html
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ADVERTISING'S FIFTEEN JIB FOWLES* BASIC APPEALS Emotional Appeals THE NATURE OF EFFECTIVE advertisements was recognized full well by the late media philosopher Marshall McLuhan . In his Understanding Media, the first sentence of the section on advertising reads, "The continuous pressure is to create ads more and more in the image of audience motives and desires ." By giving form to people's deep-lying desires, and picturing states of being that individuals privately yearn for, advertisers
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making important decisions? If you answered, ‘Well, yes and no,’ you need this book. It's as smart and straightforward as its title. I'm buying my agent five copies. —Joel Siegel Entertainment Editor Good Morning America “I thought making decisions was as natural as breathing— something we just do. Dr. Robbins makes it crystal clear that decision making ability is a skill that can be improved with knowledge from self evaluation and consideration of the right criteria. This book will help not only
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risksboth personal and financial-out in a very calculated fashion in order to constantly shift the odds of success, balancing the risk with the potential reward. Typically, entrepreneurs devise ingenious strategies to marshall their limited resources. 1 Today, entrepreneurship has evolved beyond the classic startup notion to include companies and organizations of all types, in all stages. Thus, entrepreneurship can occur-and fail
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Instructor’s Manual to Accompany The Longman Writer Rhetoric, Reader, Handbook Fifth Edition and The Longman Writer Rhetoric and Reader Fifth Edition Brief Edition Judith Nadell Linda McMeniman Rowan University John Langan Atlantic Cape Community College Prepared by: Eliza A. Comodromos Rutgers, The State University of New Jersey New York San Francisco Boston London Toronto Sydney Tokyo Singapore Madrid Mexico City Munich Paris Cape Town Hong Kong Montreal NOTE REGARDING
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TABLE OF CONTENTS Author’s Preface ...................................................................................................................... p. 3 Chapter 1 — Introduction ....................................................................................................... p. 9 Chapter 2 — Desire: The Turning Point of All Achievement ................................................. p. 22 Chapter 3 — Faith Visualization of, and Belief in Attainment of Desire .................
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Jared Diamond, Collapse: How Societies Choose to Fail or Succeed (2005). CHAPTER 10: Malthus in Africa: Rwanda's Genocide A dilemma ■ Events in Rwanda ■ More than ethnic hatred ■ Buildup in Kanama ■ Explosion in Kanama ■ Why it happened When my twin sons were 10 years old and again when they were 15, my wife and I took them on family vacations to East Africa. Like many other tourists, the four of us were overwhelmed by our firsthand experience of Africa's famous large animals, landscapes, and
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01_960756_ffirs_16.qxd 1/13/06 8:57 AM Page iii The Five Dysfunctions of aTeam A L E A D E R S H I P FA B L E Patrick Lencioni 01_960756_ffirs_16.qxd 1/13/06 8:57 AM Page ii 01_960756_ffirs_16.qxd 1/13/06 8:57 AM Page i Also by Patrick Lencioni Leadership Fables The Five Temptations of a CEO The Four Obsessions of an Extraordinary Executive Death by Meeting Silos, Politics, and Turf Wars Field Guide Overcoming the Five Dysfunctions of a Team
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CHA P TE R Introduction to Principles of Management FIGURE 1.1 The restaurant industry poses many challenges to the successful management of individuals and groups. 1 © Thinkstock C H A P T E R L E A R N I N G O B J E C T I V E S Reading this chapter will help you do the following: 1. Learn who managers are and about the nature of their work. 2. Understand the importance of leadership, entrepreneurship, and strategy within organizations. 3. Know the dimensions of management
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