The American Academy of Pediatrics Eat Fresh. Move More. Watch Less. Campaign to Combat Obesity in Children & Adolescents XXXXXXXXX November 19, 2013 MKTG201/ACP250, Marketing for Social Change Fall Semester 2013 Contents Executive Summary 3 Background, Purpose, & Focus 3 SWOT Analysis 4 Target Audiences 6 Objectives & Goals 7 Barriers, Benefits, Competition, & Influential Others 8 Positioning Statement 10 Product 10 Price 11 Place
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reveals that Obesity in pregnancy causes a tremendous danger to the wellbeing of the unborn infant. Infants of overweight mothers are born as pre-diabetics or with severe birth imperfections that can cause kidney or heart disease, besides other troubles. These issues much strengthens in the age group 1year to 10 years. Overeating in pregnancy can have significant and numerous precarious health impacts on an unborn infant.[1] In this research paper, I have analyzed several factors of obesity in pregnant
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approximately one child out of every three in the United States is overweight (Fighting, 2014). Additionally, a Centers for Disease Control study shows that approximately seventeen percent of children in the U.S. (12.7 million), between the ages of two and nineteen years, are obese (Childhood, 2015). That in itself should be cause for concern. These kind of numbers are very alarming and show just how serious the situation is. What seemed to be a problem that has recently emerged, childhood obesity has been
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Childhood Obesity Obesity is a global epidemic affecting millions of the world population. Childhood obesity is especially worrisome as it is linked to higher incidence of health issues in adulthood (Lakshman, Elks, & Ong, 2012). There are many factors to look at when assessing the prevalence of childhood obesity, including culture, socio-economic status, food availability, activity, and genetics. To better understand this problem, it is essential to understand the factors that lead to obesity, how obesity
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Childhood Obesity: The Epidemic It was a sunny Thursday afternoon as I arrived to Berkley Middle School, the only thoughts in my head were I couldn’t wait to plant and grow vegetables! As I walked into the classroom I hear kids talking about what they were going to have for lunch, “My mom packed me spicy Cheetos!” “I have chicken nuggets and fries!” They were listing all sorts of unhealthy food that to them was the norm of how they should get a balanced diet. As I started talking to the children
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Nutrition education in Australian schools is becoming a more prevalent issue than in the past due to the increasing obesity rate. Childhood obesity has accelerated rapidly into one of the most significant health problems as well as being a prominent concern for early childhood professions. Obesity is the largest nutritional problem among Australian children where childhood obesity has been estimated to be rising to the extent of 1% per year. If we take these statistics and skip forward to 2025 it
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Childhood Obesity Introduction Childhood obesity has gained a lot of attention in the recent years especially the 21st century. Its prevalence over the last decade has increased tremendously. According to Wang and Lim (176), approximately 20% of school age-children in the European countries are overweight or obese with 5 percent being obese. Additionally, Wang and Lim (176), note that in North America, 15% of school age-children are obese, and 30% are overweight. Developing countries have also
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Obesity and Overweight Majority of the world population and one in five children are suffering from overweight and obesity. Worldwide obesity has doubled since 1980. In 2014, 1.9 billion adults, eighteen years and older, were overweight. Of these over six hundred million were obese. Thirty nine% of adults aged eighteen years and over were overweight in 2014, and thirteen% were obese. Most of the world's population lives in countries where overweight and obesity kills more people than underweight
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The Weight of the World The Effects of Childhood Obesity A losing battle has risen in the arena of health affecting thousands, even millions of those that matter most, the children. This battle is childhood obesity. Childhood obesity is a growing concern in today’s society. Rising at extreme rates, one may call it an epidemic. The percentage of children and adolescents who are defined as overweight has more than doubled since the early 1970s (Marcus, 2003). With the vast amount of fast food
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Technologies: Fueling Childhood Obesity Epidemic Name ENG 122 Instructor June 20, 2011 Technologies: Fueling Childhood Obesity Epidemic Nintendo DS, Wii, Play Station, X-Box 360, or computers what kid doesn’t love them right? How many owners of these devices suffer from obesity? Obesity now affects 20% of U.S. children, according to the National Center for Health statistics, a U.S. government agency. Obesity occurs when an individual takes in more calories in the form of food
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