• • • Case study; Group Project (Presentation); End-term test; Attendance. Case study • Case studies will be available on moodle a week before class • Please read the text before class and bring it for class. Case study • Group work during class • 3 points can be obtained per each exercise/case study. • You can score max 24 points (8 classes x 3 points). Group project • Two-person groups; • Presentation of any country except: Asia (China, India)
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Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous
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Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous
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Business case studies determine and define the primary issues that a company faces in the modern world market. A well designed business case study can provide a detailed contextual analysis of limited conditions and their horizontal relationships to other entities. In the case of Coach, they are an international clothing accessory company with a reputation of making pristinely handcrafted items with unique designs and a label that represents over seventy years of craftsmanship. In order to fully
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Strategic Marketing Management Case Study Analysis The Chinese Fireworks Industry MBA-E, Batch 59 Submitted By: Bilal Waheed (13059021010) Ahmed Burhan Khan (13059021008) Case Outline: The case involves a detailed industrial analysis of the Chinese Fireworks industry. The Chinese fireworks industry flourished the late 1970s and grew to make up 90% of the world's fireworks export sales. However, starting from the mid 1990s, safety concerns led Governments in China as well as abroad, to set
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Tutorial 5 – Chapter 4 Communicating across Cultures Tutorial activity 1: Ongoing Semester Case Study – Businessville Hotel. The Beijing Businessville Hotel has recruited a large number of Chinese staff for all its departments. Staff come from all over China which means that they come from many different regional backgrounds and speak different languages. While most speak East Mandarin, others speak Jin, West Mandarin, Xinan, Hokkien, Hakka, Cantonese and Jianghuai. Other staff speak Thai
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Case Study #2 – Black Angus Steakhouse 1. What variables need to be considered in developing a list of potential countries ? There are multiple variables to consider when a company wants to expand its operations outside the United States : market potential, customer characteristics, business cycles, competition (is there any competitors already in this market), local culture (make some research about the culture, to fit the needs of people), economic and political outlook (what is the situation
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Introduction Each family is unique and unrepeatable and hence the impossibility of creating family types to accommodate certain patterns. Thus, this case study research will research on the issue that how the diversity in different aspects of family affects the day – to-day life of the family and family dynamics. The basic task is to gather information about the family members and then discuss how the how the family dynamics is affected due to diversity. The changes in modes of family life
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© HULT INTERNATIONAL BUSINESS SCHOOL | CASE STUDY: IROBOT - “WHERE TO WIN” AND “HOW TO PLAY” 1 Hult Strategic Growth Challenge: iRobot – “Where to Win” & “How to Play” in the increasingly crowded robotics space Competition Details Judge: Ronald Jonash Professor of Strategy and Innovation, Hult International Business School Case Study: iRobot - “Where to Win” and “How to Play” in the increasingly crowded robotics space Developed by Professor Ronald Jonash and Bert Fickel for the purpose of
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Shui Fabrics: A Critical Analysis of a Global Problem Introduction In this paper we will discuss the Shui Fabrics Case Study and its implications on managing in a global environment. The research of case studies gives us the opportunity to understand and apply the lessons we have learned in the course. The case explains that for 10 years, Shanghai Fabric Ltd., a Chinese fabrics company, and Rocky River Industries, a United States textile manufacturer, have been part of a 50-50 joint venture to
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