This is the full dissertation on The purchasing behaviour of Apple products between Chinese students (12000 words). Executive summary This research focuses on determining the factors which influence the buying behaviour of the customers Chinese students for Apple products. The research was conducted among around 1000 contacts out of which 130 students responded. The research used survey method to collect information from the large audience. The analysis of the information was conducted using
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12,1 Attitudes toward domestic and foreign luxury brand apparel A comparison between status and non status seeking teenagers Ian Phau and Yip Siew Leng The School of Marketing, Curtin University of Technology, Perth, Australia Abstract Purpose – The purpose of the current research is to determine if status and non-status seeking Australian teenagers differ in their attitudes toward buying domestic and foreign (i.e. Italy, Japan, China) luxury brand apparel. Design/methodology/approach – A
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positioning can be described as “accessible luxury”.” What do you think this term means? The term means that Coach should be affordable but yet wants to perceive as a pretty good luxury brand. Coach primarily targets middle-class women and its target customers in China consist of university-educated professional women in the emerging middle class whose annual earnings are increasing substantially. This shows that Coach wants to position itself as a pretty good luxury brand by targeting and wanting those
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strategies. Two of Coach’s current weaknesses are the difficulty of contingency planning in an industry based on luxury retail sales and the geographical downside of one major global distribution center. Strength #1 – Quality, Design & Product Diversification Coach, Inc has earned the distinct reputation of being the portrait of American styling when it comes to high quality, luxury goods and accessories. Outstanding design, quality and forward (or backward)
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Introduction This report shall focus on China as the world’s largest emerging market, examining how managerial practice in China differs from Western practice. This report shall attempt to offer guidance to managers operating in China, taking into consideration issues outside their normal experience, for example government regulation and cultural differences. According to Justin Lin, The World Bank's chief economist, China, which became the world's second largest economy in 2010, may become the
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prefer to shop luxury in person ( for Nieman Marcus’ situation). Another risk is that there will be other competitors trying to do the same thing you are doing by expanding into other countries. Also, the risk of not making your investment back and turning a profit. The company can cut some of the risk because through e-sales you have a larger profit gap because of less overhead. 2. For Neiman Marcus one of the challenges is selling at the price which they want, because Chinese spenders go online
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different international markets. This report will discuss how L’Oreal gets into the Chinese cosmetic Market and the strategic to develop their brand in the Chinese market. L’Oreal acquires two famous Chinese cosmetic brands which are Yue-Sai and Mininurse. It is in order to entrance the market quickly and sales the most suitable products. The aim of this report is to define the challenge L’Oreal has been faced. Then it describes how L’Oreal managing their strategic in Chinese market. In addition, it gives
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Business Circumstances; Flexibility Prada currently requires a significant amount of capital both to refinance debt that is maturing in the next six to twelve months and the planned financing of growth in the Asian (especially Chinese) markets. Since financial markets aware urgent need Prada, are to raise capital, it is important that the Board of Directors of a credible strategy to increase the required minimum capital of 1 billion? to develop. Although the press was suggesting that Prada is to
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1. Introduction The business under consideration is a manufacturer and marketer of luxury handbags in the UK. They are looking to explore the possibility of investing in setting up a new operation in China to cater to the local market. This presentation examines the risks and the opportunities involved. 2. Opportunities PESTEL analysis is used to study the external environment for the luxury goods market in China - Political factors: China has a single-party political system and the country
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Europe since at the level of top luxury brands like Louis Vuitton, the noble lineage is seen as one of the value which is offered through our products. Besides, considering the changes in consumer buying behavior where higher end consumers had moved towards placing more value on luxury experiences, such as luxury travel and spas, I suggest our company should reorganize the current resource we have such as yachts and private apartments and expanding our services on luxury experiences. By doing this, we
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