1. Introduction "When I created Chipotle in 1993, I had a very simple idea: Offer a simple menu of great food prepared fresh each day, using many of the same cooking techniques as gourmet restaurants. Then serve the food quickly, in a cool atmosphere. It was food that I wanted, and thought others would like too. We've never strayed from that original idea. The critics raved and customers began lining up at my tiny burrito joint. Since then, we've opened a few more." --Steve Ells, founder and
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Chipotle Mexican Grill functions as a fast, casual, and fresh Mexican food provider that focuses on a menu offering burritos, burrito bowls, tacos, quesadillas, and even salads. A recent poll conducted by Forbes concluded that almost 88% of consumers from all demographics are willing to pay more for healthier foods. This shift in preferences proves that now is as good of a time as ever for new businesses to enter into the fresh ingredient, quick-service food industry. According to restaurantowner
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of one local taqueria store in San-Francisco, Steve Ells began to open the first Chipotle store in 1993 at a former Dolly Madison ice cream location near University of Denver campus. The first Chipotle was a wide success. After two years since the first Chipotle opened, Steve added the second and third Chipotle locations. In 1996, Chipotle Denver area restaurant opened. Following the extraordinary successes, Chipotle was able to invite more outside investors to expand the scale of production to give
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Chipotle Code of Ethics Strayer University Business 100 December, 22, 2013 Chipotle Code of Ethics The use of a standard code of ethics is vital for the survival of any business, since it helps in guiding all managerial decisions, creating a framework from which all the decisions are based. The significance of this will not only help in creation of an understanding within the boundaries of the business, but also help in setting of standards for interaction
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Use and Reaction at Chipotle Mexican Grill Control Mechanisms: Use and Reaction at Chipotle Mexican Grill Control is essential for any company to ensure their business
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Chipotle Mexican Grill, Inc. in Beijing, China Goal The goal of the well-known fast food restaurant chain, Chipotle Mexican Grill, Inc., is to introduce the franchise to a brand new market, Beijing, China. The market is totally different for many perspectives, such as Asian culture and different customer base. It will be very important and challenge to find effective ways to attract dinners. Hence, Chipotle Mexican Grill, Inc. has to build and promote a new definition for fast food, which is
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Abstract The company I chose from the list is the Chipotle Mexican Grill. I chose Chipotle because I admire the company’s code of conduct. In this paper, I will select key areas of Chipotle’s code of conduct that are of significant importance to the business. Next, I will explain the key steps that Chipotle should take to ensure that employees follow the code of conduct. Finally, I will suggest three ways in which Chipotle can engage in socially responsive activities in the community within which
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Steve Ells Manager Profile Steve Ells is the founder, Co-CEO, and chairman of Chipotle Mexican Grill. Steve Ells is not your typical CEO; in fact he rarely will be seen in a suit. Steve is a passionate, energetic, hands-on CEO, who was first a chef. Steve Ells attended the University of Colorado at Boulder, majoring in Art History and then he went on to attend the Culinary Institute of America in Hyde Park, New York. Afterward he was a line cook for Jeremiah Tower at his favorite restaurant,
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Chipotle Mexican Grill’s Value Chain Primary Components Food with integrity Chipotle is only focusing to use organically grown local produce, organic beans, organic dairy products and meats from animals that are the highest possible animal welfare standards. Chipotle is provided with simple, fresh food without artificial flavors or fillers. They are just genuine raw ingredients and their individual, delectable flavors. Chipotle cares deeply about where their ingredients come from. While industrial
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Review of Chipotle Mexican Grill, Inc. Abstract For the past two decades, Chipotle Mexican Grill, Incorporated has been quick to rise in popularity as an international fast food restaurant that strives to differentiate themselves from the “typical” experience that one would expect at a short-order restaurant (Chipotle, 2015, para. 1). While Chipotle has been extremely successful through their use of locally grown, classic techniques, and high-quality ingredients (Chipotle, 2015, para. 2), the
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