Assignment 1: Identify Your Competitive Advantage BUS 100 – Introduction to Business July 17, 2013 Chipotle Mexican Grill opened in 1993 by a man named Steve Ells. Ells initially didn’t intend on opening multiple Chipotle restaurants, but his goal of wanting to serve delicious food made with the finest ingredients quickly and affordably was appealing to customers, and business grew rather quickly. As business grew, Ells became more involved in finding a better way to gain fresh products
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Chipotle Mexican Grill MBA 680 – Case Study – 10.11.15 Tim Irwin Chipotle Mexican Grill MBA 680 – Case Study – 10.11.15 Tim Irwin 2015 2015 Chipotle Mexican Grill Steve Ells, founder of Chipotle, after graduating from the Culinary Institute of America, ended up in Denver where he cultivated his idea for Chipotle. Starting with one restaurant in 1993, to 1,595 units in 2014. (Thompson, 2014). His mission was simple, Food with Integrity. (Thompson, 2014). The concept was to “change the
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marketing encourages people to come into the restaurant, when a friend says, hey, you ought to try Chipotle, and when new customers show up at Chipotle, that they have an extraordinary experience. And if that happens, they are more likely to come back." -- Moran http://www.fool.com/investing/general/2014/08/31/5-things-chipotle-mexican-grills-management-wants.aspx organizational structure, CHIPOTLE ORGANIZATIONAL STRUCTURE AND CULTURE- DONIKA Starting the chain in 1993 in his hometown of
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Individual Case Analysis Chipotle Mexican Grill September 30, 2015 1. According to the case study, Chipotle Mexican Grill does have core competencies. They are specialized in designing a quick-serve menu which appeals to customers and the reason why it works because when customers watching the
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Chipotle M Marketing Plan Marketing 5341 Professor Besio December 9th, 2014 The 5 Cs Company Chipotle is a Mexican food chain dedicated to serving high quality “fast” food. The company was founded by Steve Ells in Denver Colorado in 1993, and has grown to over 1,000 stores by 2011. The initial growth of Chipotle was mainly attributed to McDonald’s investment in the company in 1999 for a 90% stake. With the involvement of McDonald’s, Chipotle was able to gain access to not only
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Tre Allen Chipotle Mexican Grill in 2012—Can It Hit a Second Home Run? 1. Yes. Chipotle's core competencies are: High products with the best raw materials. Healthier ingredients compared to other fast food establishments. Serve's alcohol. 2. The SWOT analysis of Chipotle, reveal that the business is very attractive. They have a positive brand image, with customer loyalty, offer online order and delivery, and all restaurants are company owned. The competition
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operations management. It will give a description of a major restaurant business, Chipotle, the company’s production management style, the company’s use of teams in production and will also analyze and evaluate the company’s ability to adjust to major economic, environmental, or natural crisis and communicate effectively with their employees and customers about issues caused by the crisis. The first Chipotle Mexican Grill was opened in July 1993 and founded by current CEO, Steve Ells (Funding Universe
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Financial Analysis: Chipotle Mexican Grill, Inc When reviewing a company’s financials and trends within, it is important to seek the industry average therefore you have something to compare them to. Every industry’s averages are much different and can be interpreted from many angles. For example: Chipotle Mexican Grill caries a trailing price to earnings ratio of 42x which is much higher than its competitors such as McDonalds, who carries a 17x p/e, or Yum Brands, who carries a 24x p/e ratio
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2078 Henderson Mill Rd. Atlanta, GA, 30345 Mon –Sun: 11am – 10pm Hospitality Review By: Fatai Mohammed Type: Restaurant (Fast Food) Date of Visit: 10-25-13 CHIPOTLE RESTAURANT REVIEW INTRODUCTION Chipotle Founder, Chairman and Co-CEO, Steve Ells, who graduated from college and started his first restaurant Chipotle in Colorado back in 1993 with a modest loan from his parents. "Food with Integrity" is Chipotle’s commitment to always look closer, dig deeper, and work harder to ensure that
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2014 ANNUAL REPORT AND PROXY STATEMENT Chipot le Mexican Grill, Inc. 1 401Wynkoop Street, Suite 500 en er, 0 0 arch , 01 5 DEAR FELLOW SHAREHOLDERS: When we set as our mission to change the way people think about and eat fast food, we knew it was a big and dif cult, but ery important, goal n establishing this mission for hipotle, we belie ed that we had a food culture and a people culture that would allow us to create a new fast food model, and unit economics that would enable us to do this in
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